Roc Pilon

Founder / CEO of Gymreapers

[Roc Pilon @rocpilon]

@KaraogluEbrar @harleyf @gymreapers @Shopify @tobi 🤝🙏

[Roc Pilon @rocpilon]

A milli @gymreapers

@Shopify @tobi @harleyf

[Roc Pilon @rocpilon]

@BowTiedFawn @gymreapers @Shopify @tobi @harleyf Hell yeah

[Roc Pilon @rocpilon]

@ToriiRowe @gymreapers @Shopify @tobi @harleyf 💯📈

[Roc Pilon @rocpilon]

High cash flow from Ecom into secure inflation aligned real estate.

That’s the path to wealth creation

This building was purchased with an sba loan. Recently refinanced 100% of cash invested out.

Infinite return

[Roc Pilon @rocpilon]

12+ years in. My life looks completely different. But my actions are the same violence I had when I started in the back of a trailer park.

Violent work to the target. Reset and go again. Make it uncomfortable, bend reality into yourself with your pace and turn the volume up.

[Roc Pilon @rocpilon]

The most underrated tool in entrepreneurship is violence.

Violent work ethic. Violent movement towards the problem. Violent cutting to the bone to the root of the problem.

As you scale speed slows down, urgency, clarity and violence become fundamental.

[Roc Pilon @rocpilon]

Too many people work towards their goals, targets and solutions in a pace they perceive as realistic.

In a fight, you have to solve the problem NOW. It’s in your face. Every morning I wake up, I pick the number one thing I need to cut to the bone with and violently move to it.

[Roc Pilon @rocpilon]

@harleyf Congratulations and thank you both!!

@harleyf @tobi

You guys changed my life too!

[Reece Wabara @ReeceWabara]

Not everyone can make it with you

Carry dead weight, you’ll kill your potential for their comfort & eventually resent them

Believe in others more than they believe in themselves, help change their lives & they’ll still resent you

No good deed goes unpunished.

[Roc Pilon @rocpilon]

@Seanfrank I’m a big fan of the metal wallet category on Amazon

[Sean Frank @Seanfrank]

Most people have never built something from nothing.

So they don’t understand how hard it is.

They just see the end results and want some of it.

We need to encourage more builders, more zero to one.

Just so more people can fail and appreciate what it takes to win.

[Roc Pilon @rocpilon]

@MehtabKarta I worked a job for 6 years before I went full time.

[Roc Pilon @rocpilon]

@davidsenra Bro you are dropping straight 🔥🔥🔥

Airbnb, applovin now this too good

[Roc Pilon @rocpilon]

Richest guy in the world btw

[Ryan Cohen @ryancohen]

The Hollow Men

American capitalism is rotting from the head down. We have replaced the "Owner-Operator"—the risk-taker-with a new, parasitic class of corporate bureaucrat: The Risk-Free Insider.

By "Insider," I am not referring to a specific title. I am referring to the entire administrative state that has captured the modern corporation. This includes the Directors who exist solely to collect fees, the Executives who exist solely to collect bonuses, and the Managers who exist solely to hire consultants.

These are the hollow men of the boardroom. They are masters of PowerPoint. They wear the right suits. They say the right buzzwords about "governance" and "ESG." But they are mercenaries fighting a war with someone else’s ammunition.

In a functioning economy, authority is tied to liability. If you make a bad decision, you lose your own money. That fear of loss is the only thing that keeps a business honest. It forces you to cut waste, obsess over the customer, and stay late to fix what is broken.

Today, we have severed that link.

We have rigged the game so that heads, the Insider wins; tails, the shareholder loses.

If the stock goes up, the Insider collects a massive performance bonus. If the stock crashes due to their own incompetence, they are fired with a "Golden Parachute" worth tens of millions. They are gambling with the house’s money, and they never leave the table poorer than they arrived.

This looting starts in the boardroom.

We have normalized a "Country Club" culture where directors are selected based on social profiling rather than their ability to build a business. The modern board member is often a professional tourist—paid an average of $350,000 a year.

Let’s be brutally honest about what that number represents. The average director is paid nearly five times the GDP per capita of the United States. They earn more for attending four quarterly lunches than the vast majority of Americans earn in five years of hard labor.

And for what?

Most of these directors are "over-boarded," sitting on three or four boards simultaneously. They treat directorships as a gig economy for the elite. They fly in, rubber-stamp a compensation package they didn't read, and fly out. They collect checks from companies they do not understand, do not use, and certainly do not love.

They are not there to ask hard questions. They are there to be collegial. They are there to protect the other Insiders.

And what happens when these boards hire executives who also have no personal capital at risk?

We get the Delegation Economy.

When a Risk-Free Insider faces a crisis—bloated expenses, a broken supply chain, or a stale product—they do not roll up their sleeves. They hire a consultant. They pay a strategy firm millions of shareholder dollars to produce a 100-page deck telling them what they already know.

This is not management. It is intellectual money laundering.

They use shareholder capital to buy an insurance policy for their own careers. If the plan fails, they can blame the consultants. They delegate the work because they are terrified of the responsibility. They would rather preside over a slow, comfortable decline than risk a bold mistake.

While American Insiders are busy optimizing their severance packages, our global competitors are optimizing their products. They are not slowed down by bureaucracy. They are not waiting for a slide deck. They are outworking us.

If we continue to fill our C-suites with administrators instead of operators, we will lose our edge. We will see iconic American franchises hollowed out by fees, managed for the benefit of the Insiders, while the true owners—the shareholders—are left holding the bag.

The time for polite governance is over.

If we want to save the American economy from mediocrity, we must demand a return to the "Owner’s Mentality." We need leaders who treat shareholder capital with the same reverence they treat their own savings. The era of the Risk-Free Insider must end.

[Sahil Bloom @SahilBloom]

It took me 35 years to learn this: If you’re half-in, you’re actually all-out. Even 90% in gets you nowhere. There’s something magical in that last little bit. It's where you unlock new levels to the game. Simply because so few have the courage to do it.

[Roc Pilon @rocpilon]

@FaceHard6 Soul less.

[Roc Pilon @rocpilon]

@MehtabKarta @preston_holland 😂 fixed

[Roc Pilon @rocpilon]

@MehtabKarta @preston_holland It’s not black