What I sell, and what many other writers and #copywriters sell, is not a commodity. Ultimately, we sell results. This can be measured in many ways, but it typically means more. Clicks, subscribers, leads, links, etc. B2B or B2C. Doesn’t matter.
Fortune's 100 Best Companies to Work for list has landed 🙌🏻 And as I write in the latest print issue: As AI reshapes the office, these companies are doubling down on the most human perks: unlimited IVF, bring your kids to work days, free therapy, and more https://t.co/Ang7p0SHvy
The Secret to Actually Finishing That Passion Project? Treat It Like You Work in a Coal Mine, Says This Best-Selling Author.
Award-winning author and bookstore owner Emma Straub on making creative dreams a reality, and her new book, "American Fantasy." https://t.co/G78NY3jURK
One of my contrarian takes:
Society peaked in the 80s, and it’s been in slow decline ever since.
It was the last era of widespread optimism. You can feel it in the music and movies.
“Excess meets innocence.”
The 80s also mark the end of the analog world—local economies, in-person everything, and a certain forced simplicity.
Malls, movie theaters, magazines, and BMX.
Then, beginning in the 90s, came the tidal wave of tech:
Mobile phones
The internet
Social media
AI
All incredible innovations, with lots of positives. But on the whole I think they’re *net negatives* for society.
We replaced a finite, real-world experience with an infinite, digital one.
Infinite information. Infinite comparison. Infinite distraction.
Human’s aren’t wired for that, and you can see the consequences all around us.
@PRcarly@PRSuperstarUK I think sponsored content will still have a place, but not on an island (or moat). This seems particularly true for B2B. Thoughts?
Healthcare consumerism won’t happen without cost transparency.
Josh Stern from #Vim explains why real-time insights and transparent pricing are key to more patient-centered care.
Loved this short interview from Day 1 of #HIMSS26
Get into the habit of writing 3 business or money ideas every day. It will change your life.
- Quantity increases quality by 200% in studies.
- Data says daily logs boost creativity in weeks.
- Journaling cuts stress and sparks insight.
- Structured prompts yield 50–100% more ideas.
- 3 ideas a day = 1,000 new bets a year.