Richie Serna

CEO & Cofounder of @Finix. Former engineer at @balanced. Payments and a pup named Daphne.

[Richie Serna @RSerna2010]

Congrats @IamBrandonHill — also one of the coolest announcements videos I’ve seen

[Brandon Hill • Vori.com @IamBrandonHill]

Grocery is a $1.5T domestic market — bigger than restaurants, bigger than hotels. But it's running on technology from the Reagan administration.

We just raised a $22M Series B for @VoriHQ to make every supermarket in America autonomous.

[Ryan Williams @RyanAWms]

What a journey. Since the @CadreRE sale, I’ve been reflecting—not just on the highs & hard lessons, but on the people who made it all possible. From my family in Louisiana to my Cadre family world-wide, I have learned that No one builds anything worthwhile alone. I recently discussed my journey on the @mastersofscale podcast.

https://t.co/9HpTrR8idu

Thank you to my family, the Cadre team, and every mentor, investor & partner who lifted me up—from the late-night cleaning crews to friends and partners like @jaredkushner , @JoshuaKushner , @mcuban , @darrenwalker, @vkhosla, @aplusk and so many more!

I wouldn’t be here without your support and I can’t wait to share more about what I’m building next as I continue to focus on breaking barriers & opening doors while creating access where it's needed most.

[Techmeme @Techmeme]

Finix, a "payments infrastructure" startup that became a payment processor like Stripe in 2023, raised a $75M Series C, bringing its total funding to $208M (@zeffmax / TechCrunch)

https://t.co/nLI4PxrVQZ

📫 Subscribe: https://t.co/OyWeKSRpIM
https://t.co/viAad76RUp

[Richie Serna @RSerna2010]

Today @finix is excited to announce we’ve raised $75M in Series C funding led by @AcrewCapital, co-led by @lightspeedvp and @leappartners.

When we started Finix, we were big believers in the developer movement. We still are! Since then, we’ve recognized that there’s been a major shift in the market. Even businesses that have developers don’t want to spend their time or resources on payments — they want highly brandable and configurable payment components. From startups to publicly traded companies, merchants to vertical SaaS companies, customers of all sizes are taking advantage of Finix’s no-code solutions. Today, every feature in Finix's broad product suite is now available in no-code, low-code and API-driven solutions.

If Adyen is for the enterprise, Square is for card present SMBs, Stripe is for the developer-centric startup, Finix is for the 22M businesses without enough developers.

Read more here: https://t.co/JBaxHRusIV

[Richie Serna @RSerna2010]

One of my favorite interviews — no podcast is complete without a reference to Ja Rule! Thanks for having me on your podcast, I had a ton of fun

[Miguel Armaza 🎙🎧 @MiguelArmaza]

In this @Fintech_Leaders episode, I travel to SF for a podcast with @RSerna2010, CEO & Co-Founder of @finix, a US full-stack payment processor and infrastructure provider that processes billions of dollars a year for software platforms, marketplaces, retail, and e-commerce businesses.

Founded in 2015, Finix has raised $135+ million to date and is backed by @ActOneVC, @Homebrew, @BainCapVC, @insightpartners, @Visa, @AmericanExpress, @InspiredCap and many more.

In this episode, we discuss:

- Navigating the complex world of payments

- Some of their secret sauce to product development

- The fundamental reasons why building a large payments company takes a long time

- Fundraising lessons, a big anecdote… and a lot more!

Listen to the full episode ⏯️ https://t.co/jWuh6Fx9DS

[Richie Serna @RSerna2010]

@MAustin4249 @finix 🚢

[Richie Serna @RSerna2010]

Finix Recurring Billing is sophisticated enough to handle one-off customizations and bulk changes as merchants scale. And we support all types of recurring payment scenarios:

- SaaS subscriptions
- recurring donations
- online marketplaces
- professional services
- and more

[Richie Serna @RSerna2010]

Today, @Finix announced another exciting product: Recurring Billing.

Our solution is built on our suite of no-code/low-code tools so merchants can create plans from the Finix Dashboard or let customers sign-up using pre-built Checkout Pages and Payment Links—no coding required.

[Richie Serna @RSerna2010]

@sreeharips @finix Appreciate the feedback. I'll look into it!

[Richie Serna @RSerna2010]

Here are three reasons merchants choose @Finix over alternatives like Adyen and Stripe:

💪 Platform quality and reliability
⚡️ Speed of integration / ease of use
☎️ High-touch customer support

But don’t just take my word for it...

[Richie Serna @RSerna2010]

In addition, being a full-stack payments processor allows Finix to offer competitive pricing and release new features at a rapid clip. Get in touch if you're interested in learning more!

More about Finix becoming a full-stack processor here: https://t.co/30Ew6HzRxB

[Richie Serna @RSerna2010]

Finix became a payments processor just over a year ago!

Since then, we've shipped a ton of new features, expanded our offering to new regions, and added some exciting new customers...

[Richie Serna @RSerna2010]

"A lot of our customers enjoy the very high touch point of customer service that Finix provides. This is impossible to do with Stripe.” - Eli Rosenberg, Co-Founder & CPO of AgVend

[Richie Serna @RSerna2010]

We also spent a lot of time designing the dashboard to be more intuitive, focusing specifically on how content is organized and used by different teams within the same organization. Thanks to my team for their amazing work and to our customers for all the feedback. More to come!

[Richie Serna @RSerna2010]

Yesterday, @Finix announced an expanded suite of no-code/low-code tools (see below). Today, I wanted to share some dashboard functionality we’ve added over the past 18 months but haven’t really discussed publicly yet (see next tweet)...

[Richie Serna @RSerna2010]

Payments isn’t just a developer problem.

That's why I'm excited to announce @finix has expanded its suite of low-code/no-code tools so anyone at a software company—not just developers—can launch powerful payments, invoicing, and merchant underwriting experiences.

[Richie Serna @RSerna2010]

(con't)
📊 White-Labeled: Customize your dashboard, your merchants’ dashboards, and embedded merchant tools with your own company’s logo and colors.

📲 Mobile Responsiveness: Access the dashboard on a browser on your phone. Accept payments and view Insights on the go...

[Richie Serna @RSerna2010]

@finix Our updated low-code/no-code tools include:

- Payment Links
- Checkout Pages
- Tokenization Forms
- Virtual Terminals
- Payout Links

Learn more here: https://t.co/wPb8dSEjnm

[Richie Serna @RSerna2010]

Payments isn’t just a developer problem.

That's why I'm excited to announce @finix has expanded its suite of low-code/no-code tools so anyone at a software company—not just developers—can launch powerful payments, invoicing, and merchant underwriting experiences.