Step by step guide to have a $100m a year brand (like me):
1- large tam product.
Sometimes I do calls with young people starting their journey.
This kid jumps on and says he is selling tiny toy violins. Asks how he can get to 5k a day.
I thought he was fucking with me.
I think GLOBALLY this guy had 80% of the tiny toy violin market at $800 bucks a day.
He couldn’t do 5k a day if he was an Ecom god.
Huge tam is the first battle.
Sell water bottles, not hampster water bottles.
2- sell the product in a new way or form.
Gruns is AGI but tastier.
Comfrt is gap but online commerce.
Simple modern is water bottles on Amazon and retail.
Have a clear advantage or path to stand out.
Own a new channel, own a new way to do things.
For ridge, our wallet was different AND Facebook ads were new.
3- once you have the product, marketing is everything.
Don’t outsource things you don’t know about.
A bad ad buyer will tank your business.
Learn the basics. Learn enough to hire someone to do it.
Marketing will be a minimum of 30% of your revenue. So be an expert.
Attention is everything.
4- cac and LTV will kill you.
Starting out, you need to find the way to get first purchase profitable.
You won’t be able to hold it long term if you are in supplements or beverage
Buy EVERYONE needs to start the flywheel.
Organic is your best friend
Build an audience and shoot some damn videos.
Hustle your ass to $1m in sales on tik tok.
5- meta is still king.
If you have a product people want, that is working on organic, scale it.
Meta is everything.
Get good, deploy cash, and scale.
6- don’t overcomplicate it.
Shopify, Amazon, 1 wholesale account.
Don’t do international yet.
1 warehouse, maybe 2. Use a 3pl.
Don’t let everyone cloud your decisions.
Ridge did too much.
I was buying NPR display ads and Snapchat instead of just leaning into meta.
7- take your time.
You should not get there in 2 years. Or 3 years.
5+ year journey to get to 100m.
But start now.
You are only getting older.
—
Good product.
Big TAM.
Organic video.
Paid ads on meta.
Keep it easy and simple.
Know your numbers.
Enjoy the journey.
:)
@IterIntellectus@yosoymario91 He ravaged the Hungarian economy, turned us into the poorest country in the EU, while enriching his inner circle beyond measure. Destroyed our public health care, and education. This is the TL;DR.
@GadSaad Magyar is openly anti open borders. We voted (im Hungarian) Orban out of office because he robbed the Hungarian economy blind and turned us into one of the poorest countries in the EU.
@ClinkCroker@RubinReport I have no issue with foreigners commentating on a country’s politics, but to sit on a high horse and claim that the Hungarian public has made a mistake by voting against the most corrupt government in the country’s history is misleading to say the least.