That singularity of message made our pitch clear to the BBC folks, it also helped us to speak with conviction. One of the many things I learnt while working with @salopalo.
Whether it is a talk or a pitch presentation, lack of a singular message means a wasted opportunity.
4/n.
Back in 2010 I was at a PR agency. One day @salopalo
picked me and my team to pitch to BBC World News, the world-famous broadcaster, for their PR mandate in India.
A story thread - 1/n.
The students of Institute’s Social Responsibility Cell (ISRC)- an #IISM students’ initiative invited an executive leadership coach, trainer and author- Ms. Saloni Suri to interact with one and all who is part of IISM. @salopalo