Sean Larkin

eCommerce Strategist. Co-Founder of Goat Farmer.

[Sean Larkin @sean_larkin]

@JeremiahPrummer @jsappington Thanks, @JeremiahPrummer! @jsappington - Not on X much but happy to chat. DM me.

[Sean Larkin @sean_larkin]

Join us on April 5th for our first #OpenSource #eCommerce #Hackathon (In Boulder, CO, and Virtual).

https://t.co/Z89LyrPWrZ

Sponsors:

@Fueled_io, @the_cube_dev, @AirbyteHQ, @dbt_labs, @BigCommerce, @Feedonomics, @RudderStack, @census, and @faradayai_

[Sean Larkin @sean_larkin]

@eUpton @greg_dalby Oh, wow. That's rad. Thanks for sharing this.

[Sean Larkin @sean_larkin]

@greg_dalby Sentry to monitor client-side. Link GA4 to BigQuery. DBT and notifications to catch anomalies in event counts. No fox that manages tracking scripts (my app - Fueled - or Elevar) should monitor the hen house. DM me to chat.

[Sean Larkin @sean_larkin]

Been heads down on a bunch of mid-market @Fueled_io launches this month. But I've been getting a lot of questions about "The Modern Data Stack" for eCommerce, so I quickly put this together tonight:

https://t.co/lIAWup4bhQ

Updated blog post(s) on the topic coming soon.

[Sean Larkin @sean_larkin]

@Fueled_io is headless first.

One of our differentiators is that we designed Fueled to work with composable sites before launching apps for Shopify & BigCommerce.

This initial discipline has provided us with a TON of flexibility to solve unique tracking problems for eCommerce.

[Sean Larkin @sean_larkin]

@waterkeepermark @LOWaterkeeper @swimdrinkfish You too, my friend and hero!!

[Sean Larkin @sean_larkin]

Thank you @JeremiahPrummer for noticing @Fueled_io is the 14th most popular @Shopify app for Customer Analytics (out of 138 apps in this category).

We're right there in the mix with some incredible apps. Our goal is to hit the #1 position in Q1 2024! ⛽ 🚀

[Sean Larkin @sean_larkin]

New blog post on @Fueled_io's @Shopify integration for @segment:

https://t.co/9CPdUYS5Cd

[Sean Larkin @sean_larkin]

I love zero-party data too, and we collect it. But the problem with a lot of zero-party strategies is that they require staff time to interpret and then operationalize.

Collecting better data can quickly make you more money, without requiring more of your time.

[Sean Larkin @sean_larkin]

I don't give a fish about attribution - at least not in and of itself.

I do care a lot about helping brands improve their #ROAS by up to 25% by sending better 1st-party data to their ads platforms.

That's why #attribution tracking matters. That's why 1st-party data matters.

[Sean Larkin @sean_larkin]

Fanboy post. Just spoke with one of my heroes, @bryce of @indievc.

If you haven't read

https://t.co/Fkl6uTd9uw

get on it.

Thanks @thedavidprice for making the intro. We need more people like the two of you supporting entrepreneurs & helping the next generation of startups.

[Sean Larkin @sean_larkin]

Guess when this headless Shopify merchant installed Fueled? Literally overnight @Fueled_io boosted signal into Facebook by 250%.

#headless #Shopify #Facebook #Attribution #pixels #CookiesArentDeadJustDifferent

[Sean Larkin @sean_larkin]

This week is the biggest in @fueled_io's history. We're releasing our advanced features for self-service install on Shopify.

This includes our Google Tag Manager integration. Merchants can extend Fueled's attribution model with their own custom events.

https://t.co/SylASVr4EX

[Sean Larkin @sean_larkin]

Hey @ShopifySupport - The partner support page seems to be down at the moment. Can't start a chat with y'all.

(Generally, love this experience. You make it super easy to get in touch.)

[Sean Larkin @sean_larkin]

Take us out to dinner each month and immediately see a return - without doing any work.

[Sean Larkin @sean_larkin]

I see so many @BigCommerce merchants missing out on key features in @Google Ads.

@Fueled_io can solve these issues for the cost of a monthly pizza dinner!

[Sean Larkin @sean_larkin]

3⃣ Most merchants aren't leveraging Google Analytics events for "Remarketing tags" b/c of simple setup issues.

[Sean Larkin @sean_larkin]

2⃣ Even fewer merchants are using "Conversion-Based Lists" for building lookalikes, exclusion lists, and retargeting campaigns.

[Sean Larkin @sean_larkin]

1⃣ Very few leverage "Enhanced Conversions" - which can improve match rates by 4x. Google reports that this can improve conversion rates by 3.5% automatically.