SeeDepth Inc.

#PR #Analytics & #measurement software for brands & agencies. Go beyond #media monitoring; prove & improve strategies, results & ROI. Now find us @mindfullmktg

[SeeDepth Inc. @SeeDepthInc]

35 Twitter Accounts Every PR Pro Needs to Follow - including our Founder, @missusP. Who would you add to this #PR #leadership list? https://t.co/kfoLokTcev

[SeeDepth Inc. @SeeDepthInc]

Masters of Measurement at @chief_marketer: " Analyzing multichannel metrics from activations to see successes and room for improvement informs future decisions" https://t.co/PovsAX3Pzm

[SeeDepth Inc. @SeeDepthInc]

3 Media Relations Myths That Can Hinder Your PR Program https://t.co/Wp6IkP7Wkf

[SeeDepth Inc. @SeeDepthInc]

In ⁦@PRNews⁩’ upcoming #Measurement Guidebook, our Founder @missusp explains the importance of looking at your communications measurement holistically in order to truly prove the value of #PR to the bottom line of the business. #measurePR https://t.co/cxwrm15qic

[SeeDepth Inc. @SeeDepthInc]

@gmurrel Exactly. We need to measure and prove that PR does more than just raise awareness. It can affect revenue and the bottom line.

[SeeDepth Inc. @SeeDepthInc]

Sorry, let’s fix that. (We meant the opposite!) Also #measurePR so you can get them to view PR as PROFIT center, not just a cost center. #PRmeasure https://t.co/JTyM3Rj3F7

[Guy Murrel @gmurrel]

Narrative Tips: calling all PR people and agencies -- if you want a seat at the table and the support of the CEO, talk about category development as a business strategy. #PR #marketing #CEO

[SeeDepth Inc. @SeeDepthInc]

All of this! "The problem, of course, is that these really aren’t very good numbers on which to base a conclusion of whether a program or effort is working. Which means that impressions are sort of like those weather forecasts that go out a month or more ahead in time." https://t.co/Rz8hrHRwN4

[Tressa Robbins ✨ @tressalynne]

Is there ever a reason to measure impressions? (by @jenzings)

#measurePR #PR #metrics #Analytics https://t.co/qsCkGIjAcX

[SeeDepth Inc. @SeeDepthInc]

No guarantees! https://t.co/Cey4TfV8Wh

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Ever hear a PR person say any of these things? Run:

5 things you should *never* hear a PR person say

https://t.co/KTX35t2EfA #PublicRelations #PR #viral

[SeeDepth Inc. @SeeDepthInc]

@DanielleHeiny @GregRokisky A3) no - but working in a PR agency did. Proving value always a priority, but not always easy. Even now, many agencies & comms teams are using a PR stack that's overwhelming to the account teams; need easy, powerful solutions. #measurePR

[SeeDepth Inc. @SeeDepthInc]

This. 👏🏻👏🏻👏🏻 https://t.co/tWke1TIoc7

[It's Mercy. Not Marcy. @MercyC]

@DanielleHeiny A1. I got interested in learning how to #measurePR because it's more than just getting that headline or feature.

I always wanted to know what happens afterwards and also wanted to demonstrate the impact of my work to my clients.

[SeeDepth Inc. @SeeDepthInc]

@DanielleHeiny Jack w /SeeDepth. I help customers understand how to use tech to better #measurePR & identify success patterns to create stronger PR campaigns & prove ROI. Our Founder @missusP is the inspiration - she's lived the life as the customer & built our platform to address PR challenges

[SeeDepth Inc. @SeeDepthInc]

We love this one! It's our goal for our customers: using the platform to identify success patterns so you can repeat what's working and pivot from what isn't. #measurePR https://t.co/eHcVYG3btD

[Richard Bagnall, FCIPR, FPRCA, FAMEC @richardbagnall]

And another from @jaminsp at #AMECsummit data 👉trends 👉backward looking probabilities 👉correlations 👉forward looking possibilities

[SeeDepth Inc. @SeeDepthInc]

Ready! https://t.co/Ye6Ufe6LYy

[SeeDepth Inc. @SeeDepthInc]

Congratulations and thank you for your dedication to better PR! https://t.co/vSkAOQx0u5

[Richard Bagnall, FCIPR, FPRCA, FAMEC @richardbagnall]

#AMECsummit delegates & #prmeasure #measurepr community: Please join me in congratulating @amecorg's @barryleggetter for being awarded an Honorary Fellowship of the CIPR - a deserved achievement for a lifetime of service to the communications industry >> https://t.co/HTjlPsaVIH

[SeeDepth Inc. @SeeDepthInc]

@PRisUs Ha! You bet 👏🏻

[SeeDepth Inc. @SeeDepthInc]

Watch what ya pitch, PR pros! https://t.co/tuqWdAAW5z

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

PR pros - don't make this mistake:
The danger in pitching news that isn't news (and 4 ways to break the cycle)
https://t.co/ldKrfY27ud @muckrack
#earnedmedia #mediarelations #PR

[SeeDepth Inc. @SeeDepthInc]

Timely with @AmecOrg's Global Summit: "Too many [PR] people still fail to embrace rigorous evaluation methods. Until we prove the value of what we do, we will never receive the respect – or earn the money – that we should." Come one, folks; so many options https://t.co/0zlVxHaH6v

[SeeDepth Inc. @SeeDepthInc]

How @vineyardvines Uses Analytics to Win Over Customers https://t.co/XsOEefSbHy

[SeeDepth Inc. @SeeDepthInc]

Love seeing "measurement, measurement, measurement"! Keep up the great work educating the industry on PR measurement standards. https://t.co/2UqemySNoJ

[AmecOrg @AmecOrg]

Planning day in the Organisers Office and great to see new print work arrive for @AmecOrg #amecsummit in Barcelona including membership and education leaflets.

[SeeDepth Inc. @SeeDepthInc]

PR pros, let’s get real about PR analytics & measurement. Monitoring alone is not evaluation, & “Revenue” or “Publicity Value” based on #AVE calculations are false metrics. #SayNoToAVEs #DeathToAVEs #measurePR #PRmeasure

[SeeDepth Inc. @SeeDepthInc]

What ideal #PRStack would you recommend for Juan in the comments? https://t.co/HFcKdi6rPy