Ben Segal

Helping DTC brands show the right experience to right user, at the right time.
Co-founder of @variant_now

[Ben Segal @segalbenji]

"It's no longer my opinion, my coworker's opinion. The data really just speaks for itself." That's Leora, Creative Director at Teri Jon. Most brands get stuck deciding what an idea should look like long before anyone gets to test if it actually works.

[Ben Segal @segalbenji]

A customer ran 20+ tests last year and won most of them. Conversion didn't move.

Every test idea came from competitor sites and best-practice blogs. None from their own users.

Your site is already telling you what to test. Most teams aren't listening.

[Ben Segal @segalbenji]

@audrlo Amazing!!! Congrats guys

[Ben Segal @segalbenji]

@noyakremer @NissenbergElad Crushed it!!

[Ben Segal @segalbenji]

@Etaytod 🤖

[Ben Segal @segalbenji]

@moizali It’s wild that someone like you feels comfortable expressing this opinion with clearly so little knowledge about whats going on

[Ben Segal @segalbenji]

@Danielevy14 DMed you :)

[Ben Segal @segalbenji]

This product page AB test was generated with one prompt!!

(control version on the left, test version on the right)

Which version is better?

Comment "UPLIFT" and I'll share the prompt and how I did that

[Ben Segal @segalbenji]

@michaelsshang That's incredible! congrats on the launch guys!

[Ben Segal @segalbenji]

@siriusai @speedrun Go team Sirius!

[Ben Segal @segalbenji]

@dharmesh doesn't it require way too much admin time in comparison to new ai native players?

[Ben Segal @segalbenji]

@jackecom_ai STATIC

[Ben Segal @segalbenji]

@jlarkin353 Huge, congrats!

[Ben Segal @segalbenji]

@NotZainAgain Before and after using Fermat for ????

[Ben Segal @segalbenji]

@nassim_cart Yep. Research > validation > repeat

[Ben Segal @segalbenji]

Landing pages are useless.

If your product page can’t convert cold traffic:
- Your value prop isn’t clear
- Your offer isn’t strong
- Your objections aren’t handled

Landing pages don’t fix weak fundamentals.

They hide them.

[Ben Segal @segalbenji]

@henkjan Yes sir

[Ben Segal @segalbenji]

@CoachThisath Word!

[Ben Segal @segalbenji]

@drewfallon12 what tasks did you automate like that?