Shafi Cassim

Product Designer balancing the pendulum of user needs and business goals while also just hypnotically watching a dryer spin, “red one always falls the same.”

[Shafi Cassim @shafi]

@cynandeleon Even with Punk last game last round dramatic comeback, this man was still my favorite part of Evo. What a legend.

[Shafi Cassim @shafi]

@ramishdotdesign @framer Template please!

[Shafi Cassim @shafi]

@TheAlexValle I own this exact box & I think its us old folks that are intimidated. My kids (10 and 8) find more familiarity with this device than a joystick. I’ve migrated to a hitbox years ago because of wrist pains. Ultimately, I think it’s the evolution, from accessibility to comfort, etc.

[George from 🕹prodmgmt.world @nurijanian]

Head of Product: "Did you get everyone aligned on these requirements?"

PM:

[Shafi Cassim @shafi]

Bravo @rive_app! User centric focused products will always succeed. Fan and supporter for life now.

[Shafi Cassim @shafi]

@autumnrequiemsc @ARedSapphire I don’t think people realize how good fLoE really was in SC2. Towards the end of its life, I would put him as top 5 in the world with his Taki. RIP fLoE, sad to hear this news.

[DaFeetLee @DaFeetLee]

New excuse copypasta dropped. Be sure to use it while it’s hot.

[Shafi Cassim @shafi]

This REALLY pisses me off. These are the people who are killing the trust of WFH culture. On top of that, you’re fortunate enough to get a gig you may like and potential thrive in and you’re going to take that opportunity away someone else? Shame on everyone who does this.

[Santiago @svpino]

I fired somebody cheating. He was working two jobs.

The guy had a great interview with me. He was sharp, and I was happy to hire him.

Two weeks later, I started noticing the red flags.

He joined our meetings but never turned his camera on. He would always ask to repeat the questions. He was cagey. I met with him twice and felt he should have been farther along.

Around that time, I stumbled upon the idea of overemployment. A whole movement dedicated to helping people work several full-time jobs at once.

Feel free to google "overemployed." It's wild!

I got suspicious. Since the guy had recently joined the team, I asked him for a reference from his previous job. I told him he shouldn't worry about it; it was a routine due diligence.

His answer sealed the deal for me. He got defensive and asked me to meet so he could clear up any issues with his performance. His reaction came from left field.

He promised to share with me some references by the end of the day. He didn't. I asked again, and he said the next morning. He also "forgot."

I confronted him one last time, and he came clean.

Turns out he never quit his previous job. He was still working full-time for them. And for me. By the looks of it, we were getting the short end of the stick.

I asked for his resignation. We had him on the payroll for about three weeks.

I felt cheated. I didn't care about the money, but I had to start looking for someone else. I had rejected many good candidates to hire this guy.

I went on Reddit, and there are thousands of people doing this. Some of them work three and four full-time jobs!

This was a painful experience, but I don't blame people working for more than one company at once.

Can somebody do more than one job well?

Many people discard it because you should work 8 hours, but creative jobs are different. The quality of your output is independent of the time you dedicate.

I would have fired the guy even if he didn't have another job. But would I have cared if he was good? Certainly not.

Assuming you are good at what you do, would it be unethical to work for two different companies?

[Shafi Cassim @shafi]

😳😳😳

[Spinnin Backfist @SpinninBackfist]

this was so clean #UFC293

[Aravind Srinivas @AravSrinivas]

This actually happened to Evernote. They took the advice of “keep talking to your customers and ship whatever they want” as the only guiding principle for product development. And what ended up happening was paying users liked it, but the product become unintuitive and feature overload for the new user. To the extent that they had to rebuild a version for the new user.

Users don’t always know if they really want something. It’s your job to take the extra step to think on their behalf: whether they really need this. Or can what they ask be done through something much simpler. Or can you solve multiple problems of different users with one new redesign rather than a bunch of changes. The right principle is: “Keep talking and listening to your users, spend the additional time thinking on their behalf what they actually want, and ship that”.

[Doug Collins @DougCollinsUX]

The Cyber Truck’s original design vs its production model looks like what happens when your developer doesn’t translate the CSS from your design system and just guesses at the values. #UX #UI #design

[Charles Patterson @CharlesPattson]

Designers attending the dev team standup

[Shafi Cassim @shafi]

Maybe my new favorite niche tweet.

[Peter Yang @petergyang]

"Jobs to be done" in a nutshell

[Shafi Cassim @shafi]

@theryanhayward @framer BETA

[greg @greg16676935420]

How has he not been caught?

[Shafi Cassim @shafi]

@hitboxarcade Are pre-orders sent in a queue based on order date? (Selfishly ask because I pre-ordered the day it was announced)

[Shafi Cassim @shafi]

“Hey team, new quarterly OKRs are out.”

[Shreyas Doshi @shreyas]

Every launch in a large company

[Shafi Cassim @shafi]

Sooooo dope.

[Jim Raptis @d__raptis]

The most clever website I've seen recently 🥇

→ https://t.co/pley1HmRB0 by @narrowd

[Shafi Cassim @shafi]

One of best modern examples of logo design and, unfortunately, it’s time to say goodbye.

[martin grasser @martingrasser]

Today we say goodbye to this great blue bird

This logo was designed in 2012 by a team of three. @toddwaterbury, @angyche and myself,

The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase "e", a 🧵

[Shafi Cassim @shafi]

Motherfucking functional and gorgeous :chefskiss:

[Morten Just @mortenjust]

Visual time zones for meetings.

One single glance tells you who has to stay up late or rise early - by @mikkmartin