Sharona Meushar

Marketing and Media. VP, Marketing Communications @PerionNetwork Fascinated by SmartTech, SmartStuff, and SmartPeople. Ex-PR Manager at AWS. Writer. Talker.

[Perion @PerionNetwork]

Last week at WOO London, one thing was clear: Programmatic DOOH is entering its next phase.

From audience measurement and AI-powered planning to premium inventory access and outcome-driven buying, the conversations reinforced where the industry is heading. We were proud to have both Ichiro Jinnai and Will Brownsdon contribute to those discussions on stage, helping shape the dialogue around the future of DOOH.

We also introduced three new solutions designed to support that evolution:

· AI-powered planning with Ask Perion
· Guaranteed delivery through DOOH SOV
· Curated Measurement for connected campaign insights

And a special congratulations to Ichiro Jinnai on receiving the WOO President's Award for his contributions to advancing the OOH industry.

The future of DOOH is becoming more automated, more measurable, and more integrated than ever before, and we're excited for what's next.

Six things WOO London told us about where DOOH is heading: https://t.co/Uafiw9vgti

#WOO2026 #DOOH #ProgrammaticDOOH #AdTech #PerionOne

[HackerNoon | Learn Any Technology @hackernoon]

Perion CEO Tal Jacobson explains why advertising is moving beyond AI recommendations toward autonomous execution engines that optimize campaigns in real time.
#aiexecutionengines #autonomousmediabuying...Show more

[Perion @PerionNetwork]

Congratulations to Ichiro T. Jinnai, President of Perion Japan, on receiving The President's Award at the World Out of Home Organization (WOO Awards).

This recognition reflects the visionary leadership, dedication, and influence that continue to drive innovation and elevate the future of the industry.

We’re proud to celebrate this well-deserved achievement.

#WOOAwards #WOO2026 #DOOH #ProgrammaticDOOH #Perioninnovation

[Perion @PerionNetwork]

Meet the Perion team at World Out of Home Organization (WOO) Congress 2026 in London, June 3–5, to talk about what comes next for programmatic DOOH.

Find us at Booth #7, Platinum Exhibition Area, for live demos and a closer look at what we are bringing to market this month.

On Friday, William Brownsdon, Managing Director EMEA, joins Broadsign, Vistar Media, and VIOOH on stage for one of the more honest conversations of the week:

Automation vs Programmatic: True Driver of Scalable Growth
Friday, June 5 | 9:10–10:00 AM | Ballroom A

The question on the table: does DOOH's next growth phase come from more programmatic pipes, or from removing the friction between planning, buying, delivery, and measurement?

We have a point of view. Come find us.

hashtag#WOO2026 hashtag#DOOH hashtag#ProgrammaticDOOH

[Perion @PerionNetwork]

Fandom isn't just passion; it's a measurable growth engine.

At the @BrandInnovators Culture & Entertainment Summit today, the "Measuring Fandom" session tackles one of the biggest questions in sports marketing: how do you turn broad awareness into real, lasting fandom across markets, platforms, and channels?

Perion's own David Western is in the room for this one, and we can't wait to hear the insights.

Find out more: https://t.co/kgc36tVso0

[Perion @PerionNetwork]

International Women’s Day was in full bloom across our agencies in Singapore, Malaysia and Australia this week, with our very own Perion flower market popping up to celebrate.

Our pink Perion flowers were loved across the offices, with people stopping by to build a bouquet for themselves or another amazing woman in their life.

While International Women’s Day shines a spotlight, celebrating the women who shape our industry should happen every day. This was a small gesture to recognise the impact, leadership and inspiration women bring to our community.

#IWD2026 #LifeatPerion

[Perion @PerionNetwork]

Outmax is delivering results across platforms.

In our latest case study, Wepner, a winsome menswear and womenswear brand known for its offbeat, youthful style and bold statement pieces, leveraged Outmax to activate a cross-channel campaign across YouTube and Meta.

Using real-time AI optimization, Outmax helped improve media efficiency while maintaining performance at scale. The campaign delivered strong engagement metrics while also reducing carbon intensity by 27%, demonstrating how AI-driven media execution can support both business outcomes and sustainability goals.

And with our recent launch of Outmax for TikTok, this same optimization power is now available on one of the fastest-growing advertising platforms in the world.

Explore the full case study: https://t.co/OaGHi84kSO

#PerionOne #Outmax #AI #AdTech #Wepner

[Perion @PerionNetwork]

Tonight in Malaysia, industry leaders came together to turn media into a force for good.

Connecting Changemakers is a collective effort uniting media owners, technology partners, creative platforms, and community advocates to demonstrate how Digital Out-of-Home (DOOH) can drive real social impact — not just awareness.

Proud to collaborate with @Adzymic, Hepmil Malaysia, and the Out-of-Home Advertising Association of Malaysia (OAAM), alongside media owners who contributed airtime to support charitable causes across the country.

This initiative shows what’s possible when an industry moves together — amplifying community voices, mobilising action, and creating meaningful change at scale.

Thank you to our media owner partners: Big Tree Outdoor, HypView Media, Laguna, PowerScreen, Seni Jaya, Spectrum Outdoor, WOW Media, and ZOOMER Media

[Sharona Meushar @sharonam]

Now playing! In a moltbook near you.
R.E.M. - It's The End Of The World https://t.co/UhQFSOnCdx

[Perion @PerionNetwork]

What I Power at Perion

We’re introducing What I Power at Perion, a new employee spotlight series highlighting the people behind our products, platforms, and performance, and the impact they drive across Perion.

Meet Cathy Chuang, Senior Product Data Analyst on our Product team.

At Perion, Cathy has experienced the value of a strong, knowledge-sharing culture. With the support of her teammates and managers, she continues to develop new skills while taking on increasingly complex challenges. Most recently, she contributed to the Report Builder in Perion One, helping automate reporting workflows and provide users with greater autonomy.

Ready to power what’s next? Explore careers at Perion: https://t.co/GeTipK7yjU

#WhatIPowerAtPerion #LifeAtPerion #CareersAtPerion

[Perion @PerionNetwork]

OpenAI’s exploration of advertising inside ChatGPT signals a broader shift in digital advertising towards a future where relevance and trust matter more than an interruption-free ad experience. In this article on The Drum, our CEO, Tal Jacobson, examines what this shift means for consumers and the industry.

Read the full article here: https://t.co/qlHEuV1BKS

#advertising #adtech #openaiAds

[Sharona Meushar @sharonam]

@guywiener זה נכון לא רק לגבי עבודה מהבית אלא גם לניהול צוותים על פני טיימזונס שונים. תוסיף לתיעוד המסודר מודל ניהול משימות כגון RACI או MOCHA - או כל אקרונים פופולרי אחר שעובד באותה תקופה וזה ממש משפר את תהליכי העבודה. חייבים להיות מתועדים ומסודרים אחרת זה מקרטע.

[Sharona Meushar @sharonam]

@Eran_Efrat “There’s always a hope on this slippery slope” “surrounded by losers misfits and boozers” אחד מהטראקים המעולים לסדרה. חמש עונות ולא לחצתי skip

[Perion @PerionNetwork]

Happy Thanksgiving! Thankful for the incredible teams, partners, and innovators who make what we do possible. Wishing everyone a great holiday.

#Thanksgiving #Thanksgiving2025

[Sharona Meushar @sharonam]

@sama that's great improvement @sama now if we could only lose the excessive use of emojis and words in bold - it would be amazing. 𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂! 🙏

[Sharona Meushar @sharonam]

@sama I promised my kid 6/7 not 5.1

[Sharona Meushar @sharonam]

@sama Brilliant piece of brand communication.
- Rides the viral "6-7" trend perfectly
- Highlights innovation with humor
- Stays on-brand: witty, confident, self-aware

Most importantly, it gave me a great opportunity to connect with my daughter.
Marketing lesson + Mom moment = win-win

[Sharona Meushar @sharonam]

@Eran_Efrat סרטון בונוס - אוהבים גם כלבים וגם סתם לבזבז על Halloween

[Sharona Meushar @sharonam]

@AdtechGod Started yesterday. Committed to making it my default browser - so far OK. Will report back next week:)

[CTech @Calcalistech]

BiblioTech | Tapping into ‘Blue Oceans’ and new opportunities

Sharona Meushar, VP of Global Communications and PR at @PerionNetwork, shares insights after reading “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne.
https://t.co/eZAfOzVrUW