Abhishek Kundu

Product @Microsoft | Prev @plaid | Made in 🇯🇵+🇮🇳

[Barstool Sports @barstoolsports]

“College Football starts on Saturday”

YEAH?! TELL THAT TO CAL POLY!

[Abhishek Kundu @ShekKundu]

@jacobandreou Hard launch 🚀

[Microsoft Security @msftsecurity]

A word from @OpenAI and Microsoft Office of the CISO:

AI models are becoming much more capable in cybersecurity, and that progress raises the bar for everyone. As capabilities advance, we're focused on deep collaboration with defenders to make software more resilient. Through initiatives like OpenAI’s Trusted Access for Cyber program and Microsoft’s Secure Future Initiative (SFI), we’re committed to helping customers and the industry use these advanced AI models to improve security outcomes for all.

OpenAI and Microsoft have worked closely for years, and we’re building on our partnership. Going forward, our teams will work even more closely to apply AI for defense. OpenAI will provide Microsoft with access to its most cyber capable models through Trusted Access for Cyber, and Microsoft is committed to bringing the full strength of its cybersecurity defense team to help OpenAI protect their models and infrastructure and defend our joint customers.

We’re excited to keep raising the bar together and with others in the industry to help make the broader ecosystem, including open-source software, more secure.

[Abhishek Kundu @ShekKundu]

Going to fundamentally change how we secure products at Microsoft and beyond.

[Anthropic @AnthropicAI]

Introducing Project Glasswing: an urgent initiative to help secure the world’s most critical software.

It’s powered by our newest frontier model, Claude Mythos Preview, which can find software vulnerabilities better than all but the most skilled humans.
https://t.co/NQ7IfEtYk7

[Anthropic @AnthropicAI]

Introducing Project Glasswing: an urgent initiative to help secure the world’s most critical software.

It’s powered by our newest frontier model, Claude Mythos Preview, which can find software vulnerabilities better than all but the most skilled humans.
https://t.co/NQ7IfEtYk7

[Abhishek Kundu @ShekKundu]

Definitely Bullish

[Jeff Grimes @jeffgrimes9]

Perplexity Computer now runs on your portfolio.

Connect your brokerage accounts securely through @Plaid, then ask Computer to make a personal terminal that's always on.

[Abhishek Kundu @ShekKundu]

Saquon 🤝 fintech

[Alex Cohen @anothercohen]

We've officially reached peak LinkedIn

[Abhishek Kundu @ShekKundu]

Is iPhone 16 the new Pokédex?

[Abhishek Kundu @ShekKundu]

RIP to painful Trip Planning https://t.co/TlFfauP3dU

[Abhishek Kundu @ShekKundu]

Wild for the world of cloud security 👀

[Zain Rizavi @MrRazzi17]

Absolutely wild if true. Lacework would sell for $200M to Wiz, and in their last round, they were valued at $8.3B. That's not a sharp discount; that's dramatic erosion.

[Zain Rizavi @MrRazzi17]

Absolutely wild if true. Lacework would sell for $200M to Wiz, and in their last round, they were valued at $8.3B. That's not a sharp discount; that's dramatic erosion.

[Abhishek Kundu @ShekKundu]

@carlvellotti Love your content! Would love to chat! I’m also in Seattle 😊

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[Abhishek Kundu @ShekKundu]

@svanerkel 👏👏👏

[Irene Yu @iamireneyu]

Tech for #productmanagers:

Token/Tokenization is a popular way of securing sensitive data on the internet.

Here's what it is and how it works 👇

#productmanagement #learntech

[Abhishek Kundu @ShekKundu]

Happy birthday FedNow @federalreserve

[Abhishek Kundu @ShekKundu]

@dbkahn @bookingcom Switch over to @Expedia 😋

[Abhishek Kundu @ShekKundu]

@alexandr_wang @ExpediaGroup @sama Stoked to have you onboard!

[Alexandr Wang @alexandr_wang]

excited to be joining the board of @ExpediaGroup, filling @sama’s big shoes as he steps off!

looking forward to work closely with Barry Diller, Peter Kern, and the rest of the team in building the world’s leading AI-first travel company.

[Deedy @deedydas]

HUGE NEWS for US immigration today!

Extending H-1B visa grace period from 60 to 180 days was approved at the @WHIAANHPI meeting today and will be announced by USCIS in ~3mos!!

For the 100k+ workers affected by layoffs, this is a huge sigh of relief. Thanks @ajainb!

🧵

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