a horror movie made for $750,000 is about to become one of the most profitable films ever made.
Obsession - shot in 20 days in Alabama by a 26-year-old YouTuber with no stars in the cast - is now eyeing a $250 million+ box office finish. that's a return north of 300 times its budget. it's already the highest-grossing release in Focus Features history.
now look at what the industry spent that same money on:
- Joker: Folie a Deux - ~$200 million budget. a punchline.
- Mickey 17 - ~$118 million. forgotten in a month.
- The Mandalorian & Grogu - $165 million, 7 years, the entire Lucasfilm machine. it's currently losing the weekday box office to... Obsession.
Hollywood keeps insisting you need $200 million, a pre-sold IP, and a marketing budget the size of a small country to make a hit. then a guy with a camera, a wish-granting toy, and three weeks in Alabama outearned all of them on a rounding error of their catering bill.
the most profitable movie of the year cost less than a single second of screen time in the average blockbuster. turns out audiences never wanted the budget. they wanted a good movie.
As someone who has covered Bollywood for so long and understands the media & PR ecosystem quite well, I can say without a doubt that @MSLGROUP_India & #ThinkInk are the two WORST PR agencies.
Rude, obnoxious, interfering & intimidating. Their people treat even senior editors with contempt if they refuse to toe their line.
They care neither about facts, basis ethics or even the betterment of their clients. They even sacrifice the interests of their clients to show their "dominance".
Only those who are subservient to them & sucks up to them get the exclusive interviews, news and sometimes even "junkets".
I'm also surprised that @MadhuriDixit didn't stand up against this appalling behaviour against a female journalist. As for #MaaBehen, it is DOOMED from the beginning.
I hope @NetflixIndia and other clients take notice of this pathetic conduct (which is NOT a one-off) and sever their ties with #MSLGroup. They bring neither reputation nor any other tangible benefits...
I had a deeply unpleasant experience today while interviewing the star cast of the film Maa-Behen, featuring Madhuri Dixit and Tripti Dimri. The media interactions were being managed by MSL India @MSLGROUP_India, the PR agency handling Netflix, the platform on which the film is releasing. Everything was going smoothly until I asked the actors about Ranveer Singh being banned by FWICE for walking out of Don 3. As the actors began responding and I followed up on their answers, a PR representative in the room suddenly screamed at the top of her voice, “I’m sorry, we will not be taking any more questions on this.” Her tone was so loud and aggressive that not only I, but the entire star cast was visibly taken aback. I objected, but she repeated herself. I reluctantly moved on. A short while later, when I asked @dharnaaaaa331
about the hurtful incident where paparazzi asked her to step aside during promotions while focusing only on Madhuri Dixit and Tripti Dimri, the same PR lady screamed again, even louder this time, and demanded that I immediately wrap up the interview. I requested five more minutes, but she forced me to stop shortly after. These film promotion interviews are recorded exclusively on the cameras of the production/PR team. News channels are not permitted to use their own setups. The clear purpose of this arrangement is to maintain tight control over the content. The PR team can delete any portion they find inconvenient and then selectively share the edited footage with broadcasters. I dare the PR agency and the production house to release the full, unedited footage so everyone can hear the rude and completely unacceptable manner in which the interview was shut down on legitimate, ongoing issues in Bollywood.
While news channels must also introspect on why we continue to accept such restrictive arrangements, the bigger concern is the increasing high-handedness of PR agencies. Since when did they assume the role of gatekeepers who can bully, scream at, and rudely silence journalists? This particular agency takes pride in its association with the French group @PublicisGroupe
One would expect far more refined and professional conduct from a company linked to such a global name.
What surprised me the most was how the entire star cast — including the iconic Madhuri Dixit — appeared completely controlled by this obnoxious PR machinery.
Dear @netflix@NetflixIndia@NetflixFR - it is worth reflecting on the kind of people you entrust with promoting your films.
@MadhuriDixit@tripti_dimri23
#Netflix #MaaBehen #MadhuriDixit #TriptiDimri
School Principal lost her cool at mother for not purchasing books from the school.
PRINCIPAL : "You shut up! Get lost. I am going to remove the children's name from the Register" 🤯
Taran Adarsh isn’t reporting #Dhurandhar2 numbers.
Komal Nahata is busy taking potshots at Adarsh for calling it a fantastic film.
Sumit Kadel is occupied proving how Jawan is still way bigger.
And here I am, unable to find a proper seat in a Noida theatre for three straight days.
Are these guys blind, or do they think we are?
🚨 OPEN LETTER TO MUMBAI AUTHORITIES 🚨
We, the citizens of Mumbai, demand a public town hall with:
🔴 @mybmc
🔴 @CMOMaharashtra
🔴 @MTPHereToHelp
🔴 @MumbaiPolice
📌 Agenda:
→ Hawkers blocking roads & footpaths
→ Pan masala spitting everywhere
→ Garbage dumping in open spaces
→ Zero enforcement of traffic rules
→ Abandoned vehicles on streets
Thousands of complaints on social media — almost negligible action.
Who is accountable? Why are citizens left fighting each other while authorities watch?
@AUThackeray@Dev_Fadnavis — Mumbai deserves answers!
RT if you agree. Let’s make this impossible to ignore. 👇
#MumbaiDemandsAction #MyBMC #MumbaiTraffic #NayaMumbai #MumbaiCitizens #FixMumbai #MumbaiHawkers #SwachhMumbai
CC:@mumbaimatterz@CratersOfMumbai@AfrozShah1@chakachakdadar
All the best @AdityaDharFilms for #Dhurandhar2. Anything that gets people in droves to the cinema hall should be celebrated, irrespective of opinions. Industry chal rahi hai in a down market in festive season. Shukar manao.