CEO of my own life 😎 Building the Marketing Toolbox for Hospitality | No B.S. Hospo Marketing & Design 🔥 Ego-driven work is trash. I'm learning 'til I 💀
The video so good that YouTube banned it.
For some reason YouTube removed this video about scraping Facebook Marketplace for profit, so here is the full version.
Enjoy!
In 2019, MIT professor Patrick Winston gave a legendary 1-hour lecture called “How to Speak.”
It has 18M+ views for a reason.
His frameworks:
• Your ideas are like your children
• The 5-minute rule for job talks
• Why jokes fail at the start
15 lessons on communication:
Copywriters, do this:
1. Write down every feature of your offer
2. Then write down the benefit of it
3. Then write down the outcome it delivers
Example:
1. Large battery
2. Long battery life
3. Not worrying about needing a charge
I bet you'll find a bunch of good angles.
The purest reason to make something is not to make money and not even to make the thing.
It’s to have the experience of making the thing - and no one can take that from you.
In our marketing, there is no point communicating about "quality service" or "product reliability."
It is just like saying: we provide the minimum.
The above are the basic expectations of every consumer.
Let's find our own unique selling point instead.
Hospitality Marketing jump-off point:
• Start where you are.
• Use what you have.
• Do what you can.
Begin with possible, not perfect.
#HospitalityMarketing#Hospo
The experience you provide to guests must be so good that it erases small errors like a dirty glass, slow service, or a messy table.
#Hospitality#HospitalityMarketing