Mattias el Barrio

Head of Search & Head of APAC | Fan of Excel, Workflow Automation

[Mattias el Barrio @sitematt]

@imrayjohnston Have been running several MMM models and looking at the impact of PMAX vs Smart Shopping.

Smart Shopping brings way more incremental orders and has a lower cost per order, vs PMAX.

[Mattias el Barrio @sitematt]

@BarbarosOzturk On the other hand, it can also be utilized for cross-validation. As in: we upload conversions back into FB, through CAPI.

So if the user has recently purchased AND self claims (I already own this), it would validate it's own model.

[Eric Seufert @eric_seufert]

This is a very, very impactful decision: I interpret this as meaning that Meta must receive explicit consent from users to personalize ads using *first-party* data. This will fundamentally alter the company's operating model in the EU. https://t.co/AtPfuxleCt

[Mattias el Barrio @sitematt]

@BarbarosOzturk Another thought: if the FB Pixel did capture you recently on the 'checkout process' , but did not capture the purchase process.. well, it might make an assumption you bought it.

[Mattias el Barrio @sitematt]

@BarbarosOzturk Not sure if it can/will be used for conversion tracking.

As in: It might actually help by optimizing further the ads. If FB Serves me an ad for a 'ski roof box' , i could flag: I Already own.. and FB could somewhat understand not to serve me an ad for ski roof box.

[Mattias el Barrio @sitematt]

@humanpropensity Was waiting for the Cinnabon retail media network, as Ari Paparo's Poll ;)

[Chris Bakke @ChrisJBakke]

This guy wins at Linkedin

[Mattias el Barrio @sitematt]

@AkvileDeFazio I think it's being phased out, we can not longer configure them in some accounts i checked

[Mattias el Barrio @sitematt]

@miles_fisher_ @aripap @eric_seufert @swodinsky @LordRavenscraft @DinaSrinivasan Almost like targeting on FAN..

[Mattias el Barrio @sitematt]

@nickdblake @Thomasbcn @Minted @niko_jaimes @jeromep1970 Depends on region and advertisers. As in, here in South East Asia we basically have DV360, TTD, Amobee. Amazon DSP not here yet, and MediaMath / Xandr very very small (if existing at all)

[Mattias el Barrio @sitematt]

@analyticsnerd Guess your prediction came true.. i think the bulk of the PPC work is already automated ;)

[Mattias el Barrio @sitematt]

@LinkedInHelp There is a small typo in the 'LinkedIn for Jobs' email journey.., that LI sends when i (advertiser) post a new job..

[Mattias el Barrio @sitematt]

@SpotifyCares Thanks, check your DM :)

[Mattias el Barrio @sitematt]

@SpotifyCares Wanna trade a month membership for a typo in your webplayer?

[Mattias el Barrio @sitematt]

@markpgus @MarkIrvine89 Looks interesting. Curious to know how you passed Facebook Video Data (audiences) back into search campaigns.

[Mattias el Barrio @sitematt]

@SpotifyCares Sure guys: https://t.co/4xc6D3Hjpf

[Mattias el Barrio @sitematt]

@spotifycares Great you are running Spotify Ads in Vietnam. Too bad the link doesn't work

[Mattias el Barrio @sitematt]

I'm on the early access list for Sunrise KPI (by @casjam), a simple tool to keep you updated on all your key metrics.

Get your invite here: https://t.co/i9C4C1URE5

[Mattias el Barrio @sitematt]

https://t.co/oAQsDKZXAt

[Mattias el Barrio @sitematt]

https://t.co/sGTMaFU3Rj