sofia de la vega

University of Wisconsin School of Journalism and Mass Communication

[sofia de la vega @sofdlv]

Reading 2 discusses advertisers engagement with consumers on social media before apps like TikTok. What do you think of today's social media advertising and how brands interact with consumers on these apps? Is there a bigger shift from TV ads than expected? #UWJ201 #320

[sofia de la vega @sofdlv]

@Lauren_i13 I don't think journalism needs AI in order to write stories. It could complicate aspects like interviewing sources. If AI were implemented, it could be helpful for research purposes more than writing purposes. #UWJ201 #320

[sofia de la vega @sofdlv]

@ainsleyskomal I think that PR approaches vary heavily by situation. Yet, owning the mistake and stating future goals in the right direction is a good way to start. #UWJ201 #320

[sofia de la vega @sofdlv]

@maggie_mantel Totally. I think we tend to believe that are opinions are unique and we are immune to advertising tactics, similar to the 3rd person effect. This could help advertisers if people continue to buy their product without realizing how they're being persuaded to do so. #UWJ201 #320

[sofia de la vega @sofdlv]

@MeganBarbGordon I think it is important to recognize the tactics and think critically about ads we see, but I don't think it is the most important issue. However, being aware of motives can definitely helps choose better suited products by allowing us to engage in deeper thinking. #UWJ201 #320

[sofia de la vega @sofdlv]

After learning about the ELM, an example of an ad that changed my opinions favorably towards a company was the Budweiser against drunk driving Super Bowl ad with the puppy. Are there any ads that have made a lasting impact on you? #UWJ201 #320

[sofia de la vega @sofdlv]

Safiya Noble's article illustrates issues about media stereotyping when solely relying on algorithms. Whose job do you think it is to fix this? How can we successfully integrate a social science POV within media companies that use algorithms? #UWJ201 #320

[sofia de la vega @sofdlv]

@GummellaRishi Fake news is spread more rapidly through social media. Younger generations may have harder times discerning what's credible and what's not, especially since we already face that issue today. #UWJ201 #320

[sofia de la vega @sofdlv]

@taylornsmith77 Yes, there's already different "sides" of Tik Tok you can be on. Though they mainly refer to entertainment related videos, Tik Tok is where people receive a lot of info on current events and your specific bubble on Tik Tok limits what info you see and interact with #UWJ201 #320

[sofia de la vega @sofdlv]

@etalaj12 Identity and politics go hand in hand. Your identity informs your choices, and different identities will support different ideas. I think the polarizing factor comes from making your political ideology your entire identity, not always who you identify yourself as. #UWJ201 #320

[sofia de la vega @sofdlv]

@baggs218 This question really made me think. I think people perceive a wider partisan divide because of media that gets amplified by biased/opinionated coverage, which then makes the divide more extreme. So yes, I think it would be less extreme but still prevalent. #UWJ201 #320

[sofia de la vega @sofdlv]

Taking Rojas’s lecture into consideration, how do you think the internet has affected your own polarization? Have your views become more or less extreme? #UWJ201 #320

[sofia de la vega @sofdlv]

@kaseysteinn I think it's both. We've talked about news failures and what journalists are supposed to be doing in class, but mix those shortcoming with our polarized country and people stop trusting the media especially when counting opinions pieces as news. #UWJ201 #320

[sofia de la vega @sofdlv]

@jude_woythaler It can be harmful because those big companies have influence, and whether we realize it or not we are receiving messages these companies want us to receive. #UWJ201 #320

[sofia de la vega @sofdlv]

Years ago when I first encountered The Onion, I thought it was real. This makes me wonder, in today's partisan media climate are companies like The Onion doing more harm than good? #UWJ201 #320

[sofia de la vega @sofdlv]

@MeganBarbGordon I know personally it would make me feel less anxious and more inclined to speak up if I knew there was at least one other person who had my back #UWJ201 #320

[sofia de la vega @sofdlv]

@Jason9082645533 The hostile media effect impacts those who hold stronger/more extreme views whether they are knowledgeable or not, so I don't think there needs to be a knowledge gap! #UWJ201 #320

[sofia de la vega @sofdlv]

After learning about the Spiral of Silence I recognize a lot of times in my life where I haven't spoken up when in the minority group. What is a time that you remember where you didn't speak up because of fear of social isolation? #UWJ201 #320

[sofia de la vega @sofdlv]

@EllieOverkamp This stuck with me too! I've tried to counteract by following/supporting influencers who promote healthy body image instead #UWJ201 #320

[sofia de la vega @sofdlv]

@olibraat @whomstisnat I agree! I think that there is no clear cut answer for how top stop the hostile media effect (if it's even possible), but I think that presenting facts/evidence is a good way to start. #UWJ201 #320