GOOD CONTENT IS NEVER ENOUGH FOR SALES
IT NEEDS TO SPARK THE RIGHT EMOTION
When it comes to using content to sell, convince, dominate, inspire, and outshine your competitors, it’s about creating the real feeling behind what your product solves and why it matters.
Who are you? Why are you building this? Who are you becoming while building it? What ambition is driving you? What challenges are shaping the journey? How do you differ from your competitors?
Content made for sales is not just something we publish to get likes, impressions or engagement.
Imagine building something from a small room.
It starts as a small idea, then the idea grows till you start feeling unstoppable.
But somewhere in the world, there is someone who needs to understand what you're building.
Someone who could support it, buy it, invest in it, or simply just believe in it and share it to others
The kind of content made for that kind of person is what's called sales content, and it isn't just the type of content created with just AI prompt or idea.
It's the type of content where every video, every demo, every graphic, and every piece of copy is created to make the buyer think instantly, "This is for me."
Years ago, I edited YouTube vlogs for a living.
I loved storytelling. Loved the small decisions that could completely change how a moment felt to the audience.
One of the creative people whose work inspired me was Hayden Hillier-Smith. What stood out to me was how he added personal touch to every story he's written.
The beauty of a story is not just the story itself.
It's how the story is told. And how it makes people feel
For example:
"We're building a billion-dollar startup."
Sounds ambitious and common.
But compare that with this:
"Watch us build the most ambitious intelligence company right here from the city of Texas. Introducing......"
The second one creates a picture.
It gives people something to follow.
That is what great companies like lovable, canva, and @Migma_AI understands
Products matter. Features matter.
But the content around each feature and updates determines whether people understand and why they should care.
AI can give you content ideas.
But AI cannot automatically know which parts of your journey matter most to your buyer and which content drives the right feeling
Human beings feel before they decide.
We feel before we buy, before we trust, before we support. We even feel before we share.
If your content sparks nothing, then it becomes another piece of content competing for attention against the algorithm.
And eventually, the algorithm always wins against these type of contents
But here's the honest part most founders skip:
Building something great is only the first step. At some point when the story no longer feels clear.
Some founders say "I've already come too far."
So they keep going, posting AI contents/ideas, hoping one day the buyer will take them serious.
A long way down the wrong road doesn't make the road right.
It just makes you tired and feel frustrated. And it hurts your impression and buyer feeling.
Sometimes you don't need another idea. You need a better content with a better story
Who are you? Who did you build this for? What problem made you care enough to start? What
did you feel before anyone else believed in it? What do you want people to feel when they
discover it?
The best content that sells is content that creates enough emotion for the buyer to instantly realise, “This is for me.”
@intheworldofai@openweb_ninja WorldofAI is building real-time AI research workflows and needs clean structured web data without blocks or proxy headaches. Right up your alley.
सुबह के 4 बजे, जब चारों तरफ सन्नाटा था, अंकिता भंडारी के माता-पिता को हिरासत में ले लिया गया।
वे इंडिया गेट पर शांत भाव से बैठे थे। न कोई नारा, न कोई हंगामा — सिर्फ इतनी सी मांग कि CBI जांच पूरी होने तक दुष्यंत गौतम को सिक्किम का राज्यपाल न बनाया जाए।
जांच का नतीजा आने से पहले नियुक्ति की जल्दबाजी और सवाल पूछने ��ाले माँ-बाप को रात के अंधेरे में उठा लिया गया।
पीड़ितों की आवाज दबाना और सवाल करने वालों को हटा देना — यही इस सरकार का एक मात्र तरीका बन गया है।
लेकिन न्याय की लड़ाई न रुकने वाली है, न दबने वाली। कांग्रेस अंकिता भंडारी के परिवार के साथ खड़ी है और तब तक खड़ी रहेगी, जब तक उन्हें न्याय नहीं मिल जाता।
@RahulGandhi @kcvenugopalmp
@devendrayadvinc
#JusticeForAnkitaBhandari
📍इंडिया गेट 🇮🇳
@prottush0 @leo_mercerr@goldenberglior Prottush is talking about staying consistent through the 0-traction phase, exactly the build in public grind @productclank helps founders keep showing up for.
जननायक @RahulGandhi जी के आह्वान पर कल दिल्ली की सड़कों पर इतिहास रच दिया गया। ज्ञानेश कुमार की हेकड़ी तो टूटी ही, मोदी-शाह की सारी अहंकार भी बाहर आ गई।
दिल्ली कांग्रेस अध्यक्ष @devendrayadvinc जी के नेतृत्व ने कल की रैली को धार दी और भाजपा-आरएसएस के गुंडों की नींद उड़ा दी।
अब इन वोट चोरों को गद्दी छोड़नी ही पड़ेगी!
@kharge@kcvenugopalmp@INCIndia@DrPKMISHRA9
#VoteChori #LoktantraBachao #ChaloDilli #RahulGandhi
📍नई दिल्ली, दिल्ली कांग्रेस
आज चेन्नई में मा. राहुल गांधी जी का ‘छात्रों की गूंज’ कार्यक्रम बेहद प्रभावशाली रहा। आइलैंड ग्राउंड्स में हजारों छात्रों के बीच उन्होंने तमिल भाषा-संस्कृति की रक्षा, NEET का अन्याय, NEP के जरिए फंड रोकना, हिंदी थोपना और सवाल पूछने की ताकत पर जोरदार बात रखी।
सवाल पूछना जिज्ञासा की नींव है। जिज्ञासा प्रगति की नींव है। और लोकतंत्र भी सवालों से ही जन्म लेता है।”
आज चेन्नई में हजारों छात्रों के बीच राहुल गांधी जी ने साफ कहा— अपनी भाषा, अपनी जमीन और अपने सवालों पर गर्व करो।
मोगैम्बो मोदी लोकतंत्र को तबाह कर ��हे हैं, लेकिन युवाओं की आवाज नहीं रुक सकती!
#छात्रोंकीगूंज #RahulGandhi #Chennai
@RahulGandhi
📍चेन्नई तमिलनाडु
DISTRIBUTION SQUADS ARE COMING!
THIS one is for anyone who BELIEVES that
great BUILDERS + great PRODUCTS + great SUPPORTERS
deserve to win even if they don't have millions to spend on ads.
Launching the first ever Distribution Squad Campaign - stop paying random influencers - reward creators who actually believe in you and what you build.
https://t.co/cLGtVUNe3Q