Susan O'Neal

[Susan O'Neal @sogear]

Your #brand exists to help someone. Your #creative communicates that promise of help. Your media plan deploys a budget, creates awareness if it's seen enough, ROI if the media is cheap enough.

IF IT WAS HELPFUL, it could create appreciation & love.

https://t.co/So2ZZybeBw

[Susan O'Neal @sogear]

Check out this ShopRite ad I just saw on ShopRite Downtime Dollars! https://t.co/YU2iYzlD3M

[Susan O'Neal @sogear]

Check out this Aquaphor® ad I just saw on ShopRite Downtime Dollars! https://t.co/R0IUaUZG1q #

[Susan O'Neal @sogear]

Marketers can do more, for more people, than they think..right now.

[Downtime Dollars @EarnDowntime]

How can we make #marketing matter in the these unprecedented times? #helpingconsumers https://t.co/PLndgzNxTa

[Susan O'Neal @sogear]

@delta is handling this whole mess about as well as I could imagine anybody handling it. Just cancelled a flight, I expect to repay the flight value more in the future out of loyalty for how well they handled it.

[Ron Favali @rfavali]

Sending marketing messages by text message should win the award for the most annoying types of marketing campaigns in 2019. I'm not going take action when I'm doing something else. This is where @Dabbl and @sogear are on to something better.

[Susan O'Neal @sogear]

@rfavali @Dabbl Thanks @rfavali we're tryin' :-)

[Downtime Dollars @EarnDowntime]

We know you're not supposed to say, "I told you so", but this is why Dabbl was founded...4 years ago.

https://t.co/PlZFwVG0sf https://t.co/lmqedbJe7u

[Susan O'Neal @sogear]

@tiffkhsu But the incentives of the middlemen, who sit between the brand and the consumer, are not aligned with using tech & data in that way- they are aligned only to maximize impressions.

[Susan O'Neal @sogear]

@tiffkhsu The tech and the data exist to improve both the consumer experience of ads and those ads performance for brands.

[Susan O'Neal @sogear]

Something to think about after reading this article... there is no misalignment of interest between brand and the consumer it were created to serve. @tiffkhsu

[Tiffany Hsu @tiffkhsu]

It’s “dangerous days for advertisers,” with agencies facing an “existential need for change,” according to new reports out today. Here’s why:

https://t.co/BPtqTDt4JD

[Downtime Dollars @EarnDowntime]

We 🧡 it too! 😉

[Downtime Dollars @EarnDowntime]

🤔 #TimeWellSpent

[Susan O'Neal @sogear]

Check out this BOTE ad I just saw on #Dabbl https://t.co/uggqGdS9si #Dabbl via @Dabbl

[Susan O'Neal @sogear]

As brands start valuing ad platforms for more than their ability to efficiently spend their money (impressions at scale), platforms (like Amazon and others) which explore different contexts and different value exchanges will continue to rise.

[Kohei Kurihara - Privacy for all together 🌍 @kuriharan]

Check it. Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising https://t.co/Pv9hT8UGoF #tech #digital #data #business

[Susan O'Neal @sogear]

"If your deeper “why” isn’t something big, you will burn out fast – you won’t be able to pick yourself up off the floor on a bad day, or still believe after the 1,000th no." @retailwire
https://t.co/ZH4L3x8wes

[Susan O'Neal @sogear]

Check out this Avocados From Mexico ad I just saw on #Dabbl https://t.co/SwsLzrV9IP #Dabbl via @Dabbl

[Susan O'Neal @sogear]

Thank you for taking the time to get to know us @BarrettAll, when are you coming back? #TampaBay @Inc

https://t.co/AR4glfcW17

[Susan O'Neal @sogear]

Which founding father invented as-supported media? Test your Ad IQ 👇#Dabbl https://t.co/nZSi9ymCe2 #Dabbl via @Dabbl

[Susan O'Neal @sogear]

Simple is better.

[Downtime Dollars @EarnDowntime]

No coupons to clip. No receipts to upload. No stores to visit. No long surveys. No cards to sync. Just spend time with your favorite brands and earn gift cards. It's that simple. https://t.co/FoyzF2jh5H