Stéphane | SaaS Marketing

Stories build trust. Meta builds traction. I combine both for SaaS startups who refuse to sound generic | Founder @ PixelPerspective

[Timothy Wang @timwangyc]

Introducing Ponder: the agentic video editor.

It’s a new paradigm for filmmaking, where powerful creative agents and humans collaborate to tell world-class stories.

We're also announcing our $2.5M pre-seed, led by Liu Jiang from Sunflower (@seedtosunflower), with @Joshuabrowder and @MattHartman.

Joined by @levie (Box), @emerywells (Frame), @JaredLeto, @CommaCapital, the @nyuniversity venture fund, @cory, @darian314, @shiffman, and many more incredible founders, investors, and creators.

[Stéphane | SaaS Marketing @SPXRTIAT]

@maverickecom Agent

[Noah Frydberg | Tiktok Shop For Brands @maverickecom]

Clawdbot + Kling = 550 videos per day

Fully-realistic UGC ads — cinematic lighting, human motion, perfect pacing — powered by AI agents.

UGC cost: $5
Production time: minutes
Scale: instant

One AI engine that creates, tests, and scales short-form ads automatically — nonstop.

It’s live. Campaigns are scaling now.

Comment + RT “AGENT” and I’ll DM you the full workflow.
(Must be following)

[Stéphane | SaaS Marketing @SPXRTIAT]

@CarlitoNoMcfly Skill

[Carlito | Google & Meta Ads Specialist @CarlitoNoMcfly]

Tu veux faire des vidéos tendance en style Pixar 3D ?
Tu sais pas comment faire ?

Te casses pas la tête. J'ai un skill dans Claude qui s'en occupe.

Là y'a ZERO édition. Straight from Claude.
ça m'a pris 30 secondes. Rajoute 2 min et t'as des sous-titres.

Et cette fois j'fais ma catin à mandier :
RT + like + Comment "Skill" si tu veux l'avoir.

[Stéphane | SaaS Marketing @SPXRTIAT]

After studying 89 SaaS webinars with less than 2% conversion rates, I found the psychological mistake that kills sales.

The Fatal Mistake:

They educate instead of agitate. Information doesn't create urgency. Frustration does.

Low-Converting (0.8-2%): Teach concepts and share insights

High-Converting (15-23%): Agitate frustrations and amplify pain

The FOMO Framework:

F - Frame the Hidden Problem. "Most [audience] think the issue is X. But the real problem is Y..."

O - Objectify Current Costs. "While you're dealing with [problem], here's what it's costing you..."

M - Magnify the Consequences. "If this continues for 6 months, here's your reality..."

O - Offer Immediate Relief. "Here's how to eliminate this frustration in 30 days..."

The Critical Minute 12:

❌ Education: "Now let me teach you the framework."
✅ Agitation: "This problem gets worse every day you ignore it."

Real Transformation:

❌ Education Title: "5 Strategies for Better Lead Management"
Conversion: 1.2%

✅ Agitation Title: "Why 73% of Leads Never Get Followed Up (And How It's Killing Your Revenue)"
Conversion: 18.7%

The 7 Agitation Triggers:

Hidden cost revelation
Competitive disadvantage
Team impact amplification
Opportunity cost calculation
Status quo deterioration
Personal stakes elevation
Timeline pressure

Your Webinar Flip:

Instead of: "How to optimize your sales funnel"

Try: "The hidden funnel leaks costing you $50K monthly"

What frustration are you not addressing enough in your webinars?

[Stéphane | SaaS Marketing @SPXRTIAT]

Stop building SaaS products for yourself!

Too many founders fall in love with their own ideas.

They forget who they're really building for: the market.

This is a costly mistake that can be avoided.

Conduct thorough market research first.

Identify real pain points your audience faces.

Validate your idea with potential customers as early as possible.

Iterate based on feedback, not assumptions.

Build what the market needs, not what you want.

Are you building for the market or yourself?

[Stéphane | SaaS Marketing @SPXRTIAT]

Running instagram ads is the worst thing you can do

Of course, If done wrong

Most people click the boost button and pray something happens, no structure, no system.

You don’t need to dump more money in ads, you need a system. Here’s what that looks like :

• Content that builds trust and resonates with your ICP
• Real story behind your brand, share you “WHY” with your audience
• Ads that feel like they’re talking to the person behind the phone

When combining Organic + Paid ads you get a system that keeps generating leads even while you’re sleeping.

[Stéphane | SaaS Marketing @SPXRTIAT]

If your revenue depends on a coupon, your whole brand is the product on sale.

Discounts are a quick fix. They feel like a win.

But they train customers to wait for the next deal.
Instead, focus on activation-only offers.
Reward the first meaningful action, not just sign-up.
Swap percentage discounts for outcome-based credits.
Think 'unlock 3 automated reports' instead of '20% off.'
Guide users up the value ladder with each success.

You need to shift from blanket promos to activation rewards.
NRR improves as customers engage deeper.
They valued outcomes over temporary savings.

[Stéphane | SaaS Marketing @SPXRTIAT]

@jacobvieira VEO

[Stéphane | SaaS Marketing @SPXRTIAT]

@_stephenbishop_ templates

[Stéphane | SaaS Marketing @SPXRTIAT]

@adskulptlucid ADSKULPT

[Lucid @ecomlucidd]

Most high-performing ads follow the same core editing principles, no matter the brand.

When you understand why these techniques work, you can apply them to your own creative and instantly improve performance.

Here are 3 editing methods used by top DTC brands, with examples.🧵👇

Tutorial and a free presets at the end.

[Stéphane | SaaS Marketing @SPXRTIAT]

@Zephyr_hg Flow

[Stéphane | SaaS Marketing @SPXRTIAT]

@JoeJMarston Prompt

[Joe Marston | Ecom Growth @JoeJMarston]

The response to ChatGPT’s new image generation update has been insane.

Since it dropped, we’ve been deep in the weeds—testing prompts, building workflows, and generating scroll-stopping ads in seconds.

Here’s what it unlocks:

- Turn a product photo or even just a description into high-quality mockups, product renders, or scene-based creatives (think skincare on marble, protein bars in gym bags) — no 3D artist or shoot required.

- Generate model shots and specify everything: age, gender, setting, pose, emotion — all from a single prompt.

- Automate ad iterations: take your top performer, tweak the headline, change the CTA, adjust colourways… done in seconds.

The game has changed. We need to adapt to write smart, structured prompts that plug directly into your creative workflow.

Today I'm launching the result of last weeks of testing: The Ad Creative JSON Script Library

Your plug-and-play system for generating high-performing static ads using AI.

What’s inside?

✅ JSON templates for UGC, testimonials, offers & more
✅ Visual + copy placeholders formatted for GPT-4o
✅ Layouts based on top-performing statics
✅ Creative compliance tips
✅ The exact prompt + framework behind a £100k+ campaign

If you’re scaling a DTC brand or running performance creative, this is how you speed up production without sacrificing quality.

Want access to the prompts?

👉 Retweet this post
💬 Comment “PROMPT” below
🤝 Make sure you're following so I can DM you the guide

Let’s build faster. Smarter. At scale.

[Stéphane | SaaS Marketing @SPXRTIAT]

@Zephyr_hg Twitter

[Stéphane | SaaS Marketing @SPXRTIAT]

@Klaviyodeepdive Prompt

[Stéphane | SaaS Marketing @SPXRTIAT]

@KatrinaKowalska 100k

[eric ecom @easymoneyeric_]

Olipop is using AI to make $1 billion more

Their marketing team is mass creating AI accounts and they are getting 60M views per day

This is how:

- They are using ChatGPT to create scripts
- An AI software automatically generates their videos
- They auto-post 2000 videos per day

You could start selling a product online with the same strategy

You can easily make $100K PROFIT in your first month

RT + Comment “100k” and I’ll send you a detailed breakdown
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