There was fierce competition in the Best CRM Platform category at CX Awards 2023, so congrats to @SugarCRM for winning the top gong! 🥇
Victory always tastes sweet 🍬
Watch the full #CXAwards23 ceremony: https://t.co/P6ec3PZC7G
#cx#customerexperience#awards#techawards#crm
Would you be surprised to learn that the average customer churn rate is 37% globally? 😮
Our 2022 Impact Report will give you actionable insights on how to address customer churn so you can explore the path forward for your company 👣
https://t.co/mBC8VjxYmQ #CRM#CX
We had a BLAST at #SugarConnected in Munich and London! We had lots of booth visitors, positive session feedback, and an overall amazing time.
Check out some of our favorite snaps from the events!
#CX#CRM
Your ability to speak clearly is enhanced by reading (not listening) to books and by writing and journaling in complete sentences. Texting, voice dictation and audio books are wonderful but degrade articulation. Conversely, structured writing aids structured speech.
Thrilled that this paper (with @ravivmg@enrico_berkes @M_B_Ross Julia Lane and Bruce Weinberg) is out in @Nature today.
We find that women are much less likely to be credited with authorship (13% less) and inventorship (59% less) than men🧵
Wanna build a new habit?
Pair something you *should* do with something you *want* to do
Ex:
→ Only listen to your fav podcast (want) at the gym (should)
→ Add $5 to your splurge fund (want) for every meal you don’t eat out (should)
This is temptation bundling and it works
„A trusted advisor is the person the client turns to when an issue first arises, often in times of great urgency; a crisis, a change, a triumph, or a defeat“
- Maister and Green (authors of The Trusted Advisor
Reducing your marketing budget in an economic downturn is like…
Being on a ship and taking off your life jacket when heading into choppy waters—it makes no sense
Don’t market less. Market smarter.
Nearly all purchasing decisions have two components:
1. An emotionally-driven decision
2. A rationalisation for why the emotional decision was the correct one
BUT
... most consumers aren't aware of #1. They believe the rationalisation actually *was* the decision.