SteveKrull

CEO & Generally Nice Guy at Be Found Online | Search Engine Marketing - #PaidSearch - #OrganicSearch - #Social - #Leadership

[Charles E Gaudet II @charlesgaudet]

Here's how I'd break this down:

Every major shift in content creation has had doomsayers predicting the death of human creators:

- Photography would kill painting (it didn't)
- Video would kill radio (it didn't)
- Digital music would kill musicians (it didn't)
- Social media would kill traditional media (it adapted)

What actually happens: The tools get democratized, the bar raises, and the winners are those who understand this truth...

People don't follow content. They follow PEOPLE.

AI can generate a perfect video. But it can't generate:
- Your unique perspective
- Your lived experience
- Your personality
- Your community connection
- Trust built over time

The real question isn't "Will AI replace creators?"

It's "Which creators will use AI to 10x their output while maintaining their authentic voice?"

The creators who'll struggle are the ones making generic, templated content that's already soulless. AI will just expose that they were never adding real value.

The creators who'll thrive are the ones who:
1. Use AI as a production assistant - Let it handle editing, thumbnails, scripts drafts
2. Double down on authenticity - Their stories, their takes, their community
3. Focus on connection over perfection - People want real, not polished
4. Leverage AI to test and iterate faster - More experiments = more winners

Bottom line: AI doesn't kill creators. It kills lazy content. And that's a good thing for everyone building real businesses.

The opportunity isn't scary. It's massive.

[SteveKrull @SteveKrull]

@JamesPalmerTV Which is the 9 points did Brady help most with?

[SteveKrull @SteveKrull]

I'd love to join AIPRM at TEDAI Vienna 2025, because there are amazing speakers and content. & heck, I'll be in Vienna for a few days already #doubledip ... https://t.co/qigkYYUNV2

[SteveKrull @SteveKrull]

@theblockspot Ask a Bears fan - we never thought he was the problem either.

[SteveKrull @SteveKrull]

Loved jumping on the radio(ish) with my pal @jimbanks.

It was a delightful connect, covering a range of topics.

Hope you'll have a look in.

[Jim Banks @jimbanks]

New episode of Bad Decisions with Jim Banks today with my guest @BeFoundOnline CEO @SteveKrull

Some great agency, digital marketing and life discussions including this...

Watch or listen to the full episode at:

https://t.co/nYL9SYL1Rq

#BDWJB
#DigitalMarketing

[PointlessExercise.com @desipiodotcom]

Shōta memorized the third and fourth lines of Go Cubs Go in English and picked 18 because he wants to be the second Cubs World Series MVP after Ben Zobrist? That's not enough to make me like him.

It's more than enough.

[SteveKrull @SteveKrull]

@Nubbers_Natch You can get PCA's "rookie bobblehead"!

[South Bend Cubs @SBCubs]

Yesterday was National #Bobblehead Day and we are giving away a Pete Crow-Armstrong Bobblehead!
Just LIKE & RESHARE this post to enter. Bonus prize if you comment below.
One winner will be announced on (1/11) after 12pm ET. Must follow #SBCubs and be 21 and older to enter. #cubs

[South Bend Cubs @SBCubs]

Yesterday was National #Bobblehead Day and we are giving away a Pete Crow-Armstrong Bobblehead!
Just LIKE & RESHARE this post to enter. Bonus prize if you comment below.
One winner will be announced on (1/11) after 12pm ET. Must follow #SBCubs and be 21 and older to enter. #cubs

[SteveKrull @SteveKrull]

@DrunkRyanPoles Should be https://t.co/Iu8WTQi40c.
Shitty Halfass Incomprehensible Trash

[SteveKrull @SteveKrull]

@anothercohen @ilyasut Might be a bit more like "Festivus"

[Conscious Capitalism, Inc. @ConsciousCap]

Back in December, Senior Leader Network member @SteveKrull, CEO of @BeFoundOnline, shares how employers can train future leaders to build and maintain conscious management skills: https://t.co/COoWyDBIQu #ConsciousCapitalism

[SteveKrull @SteveKrull]

I was born and raised on the Cubs. They were my escape as a kid.

The idea that in 2023, living in Chicago and I can't easily flip on the TV/Computer/InternetThingy (without paying for another $16/mo) and see the @Cubs is soul crushing.
TUCK YOU FOM!

[Forbes Business Council @ForbesBizCncl]

Hiring Good Humans: Evaluating Soft Skills Alongside Hard Skills https://t.co/162WBqZJ4A Written by @stevekrull of @befoundonline

[💀Michael York💀 @YORKELED]

@SteveKrull #DigiMarConMidwest

GA4 - All the fun and games of deadlines and migration! Yay data! 🤓

[Wil Reynolds @wilreynolds]

Trying to get more out of your PPC or SEO campaigns?

Here are 10 different ways you can combine your PPC and SEO data to make more integrated search strategies.
https://t.co/2AdsFl3v5X

[SteveKrull @SteveKrull]

@Altavistagoogle Or, if you happen to own a bar, you pay by screen...$10k for the season. Help me with the value proposition?

[SteveKrull @SteveKrull]

Not being able to see the Cubs on YouTube TV is taking its toll on my fandom...and I live in Chicago to boot.

Meanwhile, a friend in NOLA shares "looks cold at Wrigley today".

Suck it Ricketts!

@WatchMarquee @Cubs @YouTubeTV

[SteveKrull @SteveKrull]

@WatchMarquee Oh sweet @WatchMarquee. If only thee
would play nice with @YouTubeTV,
I could see my sweet Cubs on TV.

[SteveKrull @SteveKrull]

Thank you JP!!

[Jarrett Payton @paytonsun]

Nothing to see here folks! Just me singing the The Super Bowl Shuffle at work, on the 37th anniversary of SBXX…live on tv! I know @walterpayton would be proud. #Bears

[Conscious Capitalism, Inc. @ConsciousCap]

“You can always ask somebody to take another analytics class or learn a new platform… but how can you help cultivate more compassionate leaders?”

Senior Leader Network member @SteveKrull’s shares insight on leadership: https://t.co/COoWyDBIQu #ConsciousCapitalism @BeFoundOnline