Robert Dixon

CEO Dixon AI
Organisational AI Capability Acceleration Consultants

MBA Lecturer @mmu_business

Expertise: AI, Strategy, Change, Education

[Robert Dixon @strategyrob]

🚀 The Dixon AI Transformation Playbook is Live

After three years of building, testing, and delivering AI transformation in the real world, I am excited to share that The AI Transformation Playbook is now live on Amazon.

This playbook is the culmination of that work, shaped by:
- 389 (and counting) direct client engagements
- 40+ AI Transformation programmes (minimum 4 months engagement)
- Hands-on delivery across Insurance, Construction, Marketing, Higher Education, Healthcare, Law, Events, Logistics, Manufacturing, IT Services and many other sectors
- Work delivered across the UK, Ireland, Europe, USA, and Hong Kong

(be prepared for a 2nd edition coming 2026 packed full of case studies)

It is designed for leaders who want to move beyond AI enthusiasm and into clear decisions, practical delivery, and measurable change.

At DixonAI, our mission is simple: help organisations become fit for the AI world. This playbook is our blueprint for doing exactly that.

Thank you To our clients for the trust.

To the Dixon AI team for the standards and the craft.

And to my family for tolerating the keyboard soundtrack, including on holiday in Portugal 🇵🇹

If you are leading strategy, transformation, or capability-building and want an approach that works in practice, this is for you.

👉 Get your copy here: [The AI Transformation Playbook: A Step-by-Step Guide to Becoming an AI-Enabled Organisation https://t.co/Thx4sfH5ST,]

[Robert Dixon @strategyrob]

You would never hand a film crew a camera and say 'just shoot something great.'

So why are we doing exactly that with AI?

That is the gap this paper sets out to close.

I am pleased to share that my first academic working paper has been published on SSRN:

'Purpose, Execution, Judgement: A Framework for Human-AI Collaboration and Organisational AI Capability in the Post-ChatGPT Era'

The paper introduces and integrates two frameworks I have developed over the last 3 years of consulting and training with organisations navigating AI transformation:

- The PEJ Framework answers how humans and AI collaborate. Every productive human-AI activity has three domains: Purpose (the human-defined 'why'), Execution (the collaborative 'how'), and Judgement (the human-applied 'which output matters'). As AI grows more capable, the human role shifts from doing the work to directing the work, much like a film director who shapes every frame without operating the camera.

- The AI Capability Framework answers what organisations need to make that collaboration effective. It defines organisational readiness as a multiplicative function of five factors: Talent x Purpose x AI Literacy x AI Tools x Data Infrastructure. Because the formula is multiplicative, the weakest dimension determines the ceiling for the entire organisation.

Together, they offer a more complete theory of AI-enabled value creation. AI Capability determines what you need. PEJ determines how you work once those capabilities are in place. The paper positions both frameworks against the existing academic literature, advances six formal propositions for future research, and is the first in a four-paper series exploring the future of human-AI collaboration, the shifting bottleneck of value creation, organisational governance, and purpose-led thinking.

This has been a significant step for me: taking ideas born in the field, stress-tested with real organisations, and bringing them into academic discourse with the rigour they deserve.

The full paper is available here:
https://t.co/ZagjA6XOuh

Thank you to the @vistage @VistageUK community for stress-testing these ideas in the room, to @ManMetUni for backing the academic journey, and to the https://t.co/jDvmcQ4Qbc team for living this work every day.

I would welcome your thoughts, challenges, and reflections. If you work in Business, AI strategy, organisational transformation, or leadership, I wrote this for you.

hashtag#AI hashtag#HumanAICollaboration hashtag#AIStrategy hashtag#OrganisationalTransformation hashtag#PEJ hashtag#AICapability hashtag#SSRN hashtag#AcademicResearch hashtag#Leadership hashtag#FutureOfWork hashtag#Industry5point0

[Robert Dixon @strategyrob]

@DavidSacks Someone might have just travelled half way across the world and spent the day tracking down the exact spot @elonmusk did this...

Not quite your experience @DavidSacks but still 😉🌞🦆

[Robert Dixon @strategyrob]

Check out my latest article: Where Does the Human Stop and the AI Begin?
Purpose - Execution - Judgement (PEJ): A Framework for Human-AI Interaction in the Post-ChatGPT Era https://t.co/C2DCj4Pmss via @LinkedIn

[Robert Dixon @strategyrob]

@Jack_Lakeland @LBC @grok is he really blaming Brexiteers?

[Chamath Palihapitiya @chamath]

Our current education system is too broken to do the same. We need school choice asap.

[Dylan Humphreys @DylanHumphreys]

1/7 Why start your AI journey with internal projects?
Drawing from our work with hundreds of organisations, we've seen that beginning AI transformation internally is the smartest strategic move. Here's why...

[Dylan Humphreys @DylanHumphreys]

Ever find yourself lost in the details? 🌟

My ADHD brain lights up seeing connections everywhere! It's like describing a whole tapestry when someone only asked about one thread. I assumed everyone wanted the same depth, but that's not always the case.

How do you balance detail and simplicity in conversations? 🤔

#ADHD #ADHDLife #NeurodiverseAF #ActuallyADHD #LateDiscoveryADHD #ADHDinTech

[Robert Dixon @strategyrob]

@DylanHumphreys Is there a course that helps existing coders to upskill with AI powered coding?

[Dylan Humphreys @DylanHumphreys]

Mastering the Chaos: Finding Balance Amidst Challenges

Embracing the whirlwind of fatherhood, navigating through grief, and launching a startup simultaneously is no small feat. Yet, ADHD has been my unexpected ally, offering me a unique perspective on life and business. It taught me to harness my innate curiosity and hyper-focus as strengths rather than setbacks. By finally accepting and owning my true self, I've unlocked the freedom to construct a business that aligns with my passions, eliminating fear and embracing boundless hope.

In a world that often demands conformity, standing firm in your authenticity is a revolutionary act. It fuels innovation and courage, driving us towards uncharted territories. Whatever your challenges, remember that they can be your greatest assets in disguise.

Join me on this journey of authenticity and transformation. How will you own your true self and rewrite your story? Let's inspire each other to build futures defined by passion and resilience.

[Robert Dixon @strategyrob]

@elonmusk Can we have an @x app in @Tesla please. I like to stream @SpaceX launches whilst sitting in my Tesla and at the moment I have to watch them in Youtube

[Robert Dixon @strategyrob]

@elonmusk @skytv does not have an @X TV app available. This is the main mode of watching TV in the UK.

We need X available more easily in the UK, the citizen journalist must have a louder voice.

[Robert Dixon @strategyrob]

What exactly is Organisational AI Capability?

Check out my latest article: Defining AI Capability: A Holistic Framework for Organisational Readiness in an AI-Driven World https://t.co/azvyctlvkX via @LinkedIn

[Robert Dixon @strategyrob]

This is a completely new technology @RoryStewartUK. It's not just revolutionising diction software but weather forecasting, medicine, video generation, MRI scans, self driving cars.

It comes from the same breakthrough "the Transformer"

You need more AI on the podcast - I'd love to help

[Robert Dixon @strategyrob]

Repost if you watched both of these Live 😁🚀

[Robert Dixon @strategyrob]

Yes. Sign me up for this algorithm too please

[Andrej Karpathy @karpathy]

The YouTube video I want to watch is any highly rated, 1hr long, information dense lecture on anything esoteric and the algorithm just doesn’t get it. It’s too content-driven and too narrow-minded

[Robert Dixon @strategyrob]

@Jason The business discussion was great but there was way too much politics (and normally I like the politics).

Just 45 minutes of Sachs debunking everything Mark Cuban said would have been enough for me. That said the 2nd 45 minutes did help me nod off to sleep.

[Sam Altman @sama]

advanced voice mode rollout starts today! (will be completed over the course of the week)

hope you think it was worth the wait 🥺🫶

[Alvaro Cintas @dr_cintas]

OpenAI o1 was released a week ago.

People are sharing many successful tests and crazy use cases with it.

10 wild examples: