Sublateral

We help Advertisers and Publishers effectively #monetize content and engage consumers allowing #Advertising and Buying to Become a Single Action

[Sublateral @sublateral]

@garrytan This assumes diffusion of innovation rates are constant, are they? Could other forces in a paticular space effect this, ie space dominated by few big players. Or maybe you just to soon.

[Sublateral @sublateral]

@toddgoldberg @web @sarthakgh @bjc290 @jamesbeshara We have developed a new ad delivery and format solution for D2C brands. Been in production in the DR space past 5 years

[Sublateral @sublateral]

Lester Wunderman, Father of Direct Marketing, Died at 98, he predicted "marketing would evolve to a point where absorbing a sales pitch and making a purchase would be almost instantaneous — or, as he put it, “where advertising and…https://t.co/XKs04dSt4a https://t.co/3PvEBSZpo8

[Sublateral @sublateral]

Often we need to say what we do in as few words as possible. Thinking about what Sublateral enables in the fewest words possible this is what I came up with: Engagement Marketing @marketo #engagementmarketing https://t.co/U0yhFHnYw3

[Sublateral @sublateral]

Push engagement to the edge, keep attention on site,

[Sublateral @sublateral]

@web This is the problem we are solving, pushing the engagement out to the edge. Stop your reliance on three or four agregators of attention.

[Sublateral @sublateral]

There is a better way, push engagement to the edge

[Web Smith @web]

With Facebook and Instagram down, thousands of DTC brands began to panic, thinking of a world where relying solely on easy marketing was no longer the reality.

[Sublateral @sublateral]

@lorenbaker Relying on a select few for discovery and visibility is not a long term solution, Google included. There is a better way.

[Sublateral @sublateral]

DTC brands are shunning Digital https://t.co/xU2I8MY1hD because digital ads are lacking, @thedtxcompany create "pop-up experiences" across the web with sublateral, love to show you what we are up to.

[Sublateral @sublateral]

Hey @tim_armstrong have you considered #headless commerce for @thedtxcompany brands? We have enabled it for many years in the DR space. We have a unique approach. I demoed our tech at AOL a while back love to show you what we have, DTX is a great move congrats.

[Sublateral @sublateral]

Headless #Commerce it has a name @nChannelCloud we enable "headless" commerce everywhere, distributed commerce is what we always called it, would love to talk , been doing this in hiding for quite a while.

[nChannel @nChannelCloud]

Headless #Commerce: The Unseen Strategy Used To Sell Online (2019) https://t.co/FdxMPrBNcO by @BigCommerce

[IPG Media Lab @IPGLAB]

Proud to introduce you to our 2019 Outlook report, detailing four trends in #media and #technology that are shaping the future of audience attention: https://t.co/UfBcSCBgby

[Mick Higgins @mickhiggins]

Some great perspective on the direct to consumer (D2C) trend

#insights #directtoconsumer https://t.co/5HRuJEDYTn

[Sublateral @sublateral]

A new digital ad format is needed to better service D2C

[Human Agency @mekalav]

D2C 2.0: The Rise of Infrastructure by @venturetwins https://t.co/frxDL8qkAW

[Vincent Balusseau @vbalusseau]

The economics of DTC forces rethink | via @warceditors https://t.co/FP5PbTood4

[Sublateral @sublateral]

https://t.co/PpaW0sf4Ai

[Sublateral @sublateral]

@BlakeMichelleM Great Insight, What's needed is a new ad form to go along with the #directtoconsumer model.