IPG Media Lab

Keeping brands ahead of the digital curve. An @Mediabrands company.

[IPG Media Lab @IPGLAB]

In the latest episode of #Floor9 , the Lab’s strategy team assembles to discuss the highlights from our latest Futurecaster survey! Listen now to learn more highlights from the survey results and the consumer insights:
https://t.co/YJu5lqvzjY

[IPG Media Lab @IPGLAB]

#ICYMI In the latest #Floor9 episode, co-hosts Adam Simon (@adamjsimon) and Ryan Miller took a deep dive into #AppleIntelligence, its impact on the AI competitive landscape, and more. Listen now to hear our analysis of Apple's recent #WWDC announcements: https://t.co/GCXfRxjzA9

[IPG Media Lab @IPGLAB]

Listen to the latest #Floor9 episode for an in-depth discussion of Apple #VisionPro, what is it good for, and what it means for media owners and brand marketers: https://t.co/rvOVGPpjbl

[IPG Media Lab @IPGLAB]

How a new class of weight loss drugs is changing the world of consumerism as we know it, and what brands are doing in response: https://t.co/uukopVvxu8

[IPG Media Lab @IPGLAB]

Proud to present our annual #Outlook2024 trend report, where we round up the ideas in tech and media that excite us. This year, we are focusing on how the downstream effects of the pandemic will play out for the rest of the decade. Read now: https://t.co/Wc7dvkXk3C by @adamjsimon

[IPG Media Lab @IPGLAB]

As marketers, it's important to look beyond the hype and focus on true brand opportunities. In this original piece for @TheDrum, our managing director Adam Simon @adamjsimon shares the top four much-hyped themes to look out for at the upcoming #CES2024 : https://t.co/gUAdoMQIrA

[IPG Media Lab @IPGLAB]

Closing out this remarkable year of #innovation, the Lab team assembles for an end-of-year recap of the biggest trends in tech & media in 2023, from generative AI to spatial computing. Listen now to hear our reflections and predictions: https://t.co/fkPfRnNhXI

[IPG Media Lab @IPGLAB]

On the latest #Floor9 episode, our strategy team assembles to chat about the 2023 holiday shopping trends! Listen now: https://t.co/r8BOZQBGZ9

[IPG Media Lab @IPGLAB]

As the holiday shopping season gets longer, consumers grow more value-driven and pragmatic — can tech-powered experiential #retail win them back? Read our take on the 2023 holiday shopping trends: https://t.co/087qNbZrfZ

[IPG Media Lab @IPGLAB]

On the latest #Floor9 episode, Lab's managing director Adam Simon @adamjsimon discusses the impact of #GenerativeAI with James Fox, Global Chief Strategy Officer of @UMWorldwide, and Andrew Littlewood, Global CPO of UM. Listen now: https://t.co/wyzejbFBdd

[IPG Media Lab @IPGLAB]

$ICYMI here's our recap of Meta's latest event on #AI and #MixedReality: https://t.co/ptLqHkPAZv

[IPG Media Lab @IPGLAB]

Podcasters are more persuasive than regular influencers, and we've got the data to prove it! Listen to our latest #Floor9 episode to hear @karamanatt from @MAGNAGLOBAL & Edwin Wong from @voxmedia discuss their joint study on podcasters’ growing influence: https://t.co/CkFbVUUPl8

[IPG Media Lab @IPGLAB]

Hollywood is evidently losing faith in the #streaming model, and scrambling for solutions to cut costs and raise ARPU. What comes next for the #entertainment industry? Our content manager Richard Yao @ryaoipg outlines four key factors to consider: https://t.co/n59NjB2yqs

[IPG Media Lab @IPGLAB]

#ICYMI, here's our managing director @adamjsimon and director of partnerships Ryan Miller breaking down the top announcements from Apple's #WWDC event, especially the new #VisionPro and what it means for brand marketers, on the latest #Floor9 episode: https://t.co/LW7y4oVoBS

[IPG Media Lab @IPGLAB]

#ICYMI read our full recap on Apple's #WWDC event, where the company unveiled its first “spatial computing” device #VisionPro here: https://t.co/9sMm8cr8Vz

[IPG Media Lab @IPGLAB]

This week, @TomTrudeau from our Innovation Partnerships team wrote about the growing push from #GenZ #sports audience for more speed, wider distribution, and clearer values:, and how some leagues are responding:. Read now: https://t.co/jHSsoDSGtI

[IPG Media Lab @IPGLAB]

In their Outlook POV, Dante Leví Bautista and Sebastián González-Rubio of our #LATAM Lab ambassador team dive into the market reality of the dynamic region and extrapolate the ways in which brands are navigating the interregnum: https://t.co/DIrJp8zaju

[IPG Media Lab @IPGLAB]

Jocelyn Tse, Chief Strategy Officer of @UMWorldwide - China, unpacks how the key trends in media and innovation highlighted in our Outlook 2023 report are reflected through China’s unique market reality and pointing to fresh beginnings! Read now: https://t.co/CAzAZPpI2H

[IPG Media Lab @IPGLAB]

From doubling down on non-scripted and international content, to not knowing how to address the AI elephant in the room, the trends from this year's #upfronts are quite indicative of the state of the entertainment industry: https://t.co/2ID1KtAJSh

[IPG Media Lab @IPGLAB]

#ICYMI here's everything that marketers need to know from Google’s annual developer conference about its grand plan to integrate #GenerativeAI across its core products: https://t.co/2yyQCrXjgy