Yes, The era is changed now. 2 Points are also popping in my mind.
6. Retention > Reacquisition
2024: Brands focused heavily on reacquisition via ads and retargeting.
2025: You need to build Retention Machines inside your ESP.
Build loyalty by post-purchase education
7. Offers Now Need Psychology, Not Just Percentages
In 2024, 10% off worked.
In 2025, the value perception works better than discount.
Reframe: – “Unlock your transformation” > “Buy now”
@tommymandia The newsletter writing tip:
Use real words from your customers. Like reviews or support chats.
It makes the email feel real. We get way more clicks just by doing this.
@TheDanielFilipe Email marketing is an entire ecosystem. The learning curve is steep, and what looks “simple” on the surface often hides hours of technical detail
@KateBour Sharing revenue isn’t about ego. It’s about giving others a reference point for what’s possible.
It builds trust and strengthens positioning.
@Max_Alexxander also tested this thing but it is not too lucrative as it looks.
Buyer intent drops exponentially as the time passes. So after 24 hours, if you get 40% more opens, the place order will be much lesser than usual.
Your eCom sales aren't low because of your product...
They're low because your subject lines are ineffective.
Try this proven framework:
[Pain Point] + [Specific] + [Implied Solution]
Examples:
Feeling low energy by 3 PM? This 2-second routine can help.
Breakouts won’t budge? Try this calming cleanser tonight.
Bloating again? Here’s what our gut reset fans are doing.
Your hair feels dry for a reason—fix it with one wash.
✅ Pinpoint the pain
✅ Promise a solution
✅ Tease just enough to open
Better subject lines = more opens = more sales.
Test them. Track them. Tweak them.
@jimheskel ❌ In a job:
– Wait for approval
– Follow the script
– Stay in your lane
✅ In business:
– Own every outcome
– Think five steps ahead
– Move when others freeze