tariharo

Brand and business builder. Principal at Erie Street Capital. Former @EdelmanPR, @carsdotcom, and @iCrossing. Tweets are my own.

[tariharo @tariharo]

Location makes mobile more effective -- right message, right consumer at the right time/location #momentoftruth #biakbrands @JohnCostello307

[tariharo @tariharo]

Congrats @JulieRothNovack and @AmandaLannert!

[Betsy Ziegler @BetsyZEO]

I’m thrilled and so humbled to announce that @AmandaLannert CEO of @Jellyvision , @garrycooperjr CEO of @RheaplyInc , @JulieRothNovack CEO of @PartySlate , and @judith_toland of @Facebook have joined the @1871Chicago Board! Each of these leaders will make us better and stronger.

[Penny Pritzker @PennyPritzker]

Voting by mail should be implemented nationwide.

Pass it on.

[tariharo @tariharo]

Fundraiser : Help Save Subterranean and live music in Chicago https://t.co/XzuSbleOj0

[Performance Improvement Partners @PIP_LLC]

As employees #wfh, the risk of a #cyberattack is higher than ever. Keep your business and employees safe from a #databreach (costing an average of $3.92M!) with these top four critical #cybersecurity steps: https://t.co/eEQiZw0ckM

[tariharo @tariharo]

The rules of value creation have changed and we see a bigger opportunity -- for our clients and our team: https://t.co/YvbnV0TpV6

[tariharo @tariharo]

@CollinColburn The industry at its finest 💯😂🙌🏼

[tariharo @tariharo]

"Digital is the testbed" @3QDigital's Alex Funk on why the 2020 election is focused on online advertising https://t.co/LenXCwfbgc via @Digiday

[tariharo @tariharo]

Excited to be putting my #b2Bmarketing experience to work for Erie Street Capital and our portfolio partners, including @3QDigital and more!

[PRWeekUS @PRWeekUS]

Edelman's Tari Haro named principal at Erie Street Capital https://t.co/dQy6XRpaLO

[tariharo @tariharo]

The purchase complexity in #B2B is real... #ANAB2B

[tariharo @tariharo]

“B2B buyers are consuming a value revolution in their lives...their level of expectation is rising.” Jamie Cleghorn @BainInsights #ANAB2B

[tariharo @tariharo]

“We know the end game is commoditization, even for miraculous products...” Jamie Cleghorn @BainInsights #ANAB2B

[tariharo @tariharo]

“Relevance inspires people into action.” @garyvee #ANAB2B

[tariharo @tariharo]

“People are looking for value — in the form of information or entertainment. Give it to them.” @garyvee #ANAB2B

[tariharo @tariharo]

“No human wants to click a banner ad on earth...no one watches television commercials except for the Super Bowl.” @garyvee #ANAB2B

[tariharo @tariharo]

“It’s about relevancy...not potential reach. B2B marketers need to figure out how to create mass quantities of content at scale.” @garyvee #ANAB2B

[Chief Marketer @chief_marketer]

We won't recover from the trust deficit we're in with customers unless they understand exactly how we are using their data. @aliciatillman @SAP #ANAB2B

[The ANA @ANAmarketers]

"Technology is a problem helper, not a problem solver," says @aliciatillman. "Do not look at technology as the answer; we are the answer." #ANAB2B

[tariharo @tariharo]

B2B guide to succeeding in the experience economy 1) Be authentically purpose-driven 2) Get to know your customers transparently 3) Be human and show empathy 4) Use creativity to power the experiences of today’s most valuable brands 5) Be inclusive @aliciatillman CMO @SAP #ANAB2B

[tariharo @tariharo]

“If you want to compete in the experience economy you must become an experience company...and that starts with with experiential data.” @aliciatillman CMO @SAP #ANAB2B

[tariharo @tariharo]

“There is an experience gap — 80% of CEOs believe their organizations provide a superior customer experience yet only 8% of customers ageee.” @aliciatillman CMO @SAP #ANAB2B