claude found a 2023 black friday coupon code for every and somehow it still works.
annual went from $288 to $144.
we are no longer prompting models. we are sending them to do coupon archaeology.
Inside Every, improving our skills with compound engineering is how we do better work across engineering, GTM, operations, everything.
If you're spending your weekend building, follow these steps from @kieranklaassen and @trevin to level up.
Fascinating results
+ Anthropic running away with it right now
+ So many people want to start their own company
+ Google over OpenAI
+ Vercel, Linear, Every, PostHog overperforming
A great list if you're trying to figure out where to go work 👇
Here's the template Codex prompt we use to draft GTM plans at Every.
When you've already done the big picture thinking in meetings and @SlackHQ, the next step is just prompting an agent to make a plan for you and the agent to review together.
Here's the template Codex prompt we use to draft GTM plans at Every.
When you've already done the big picture thinking in meetings and @SlackHQ, the next step is just prompting an agent to make a plan for you and the agent to review together.
My favorite thing in here from @danshipper for non-technical work is normalizing sending and receiving agent-written documents, especially strategy docs. It works as long as …
+ You’re transparent about the process
+ You stand behind everything in it
+ You’ve reviewed it yourself with an agent
A good rule Dan shares in here: It shouldn’t take the person longer to read it than it took you to put it together.
Automation is a lie. CLIs are over. The SaaSpocalypse is dumb.
A year ago @danshipper came on the podcast to predict where AI was heading. He was remarkably right—including the call that everyone was sleeping on Claude Code.
Dan has a unique lens into where things are going because his team at @every is possibly the most AI-pilled group of people in tech. I always learn a ton talking to Dan.
So I brought him back for round two. We'll score these in exactly a year:
🔸 Every company will have one “super-agent” in Slack.
🔸 Codex and Claude Code will become the new operating system for knowledge work.
🔸 The AI job apocalypse is not happening.
🔸 PMs and designers will thrive.
🔸 We will read way more AI-generated writing and we will like it.
🔸 "I would buy SaaS stocks right now."
Listen now 👇
https://t.co/wzxQ5bz49h
AI isn’t replacing human expertise.
It’s making expertise MORE valuable.
That’s the big idea from “After Automation” by Dan Shipper (@danshipper) and it completely flips the mainstream AI narrative.
The companies using AI the most aggressively aren’t shrinking human work to zero.
They’re discovering something unexpected:
As AI makes execution cheap, the demand for:
judgment
taste
strategy
creativity
contextual thinking
leadership
goes UP.
Because when everyone can generate code, content, designs, and workflows instantly… sameness becomes the commodity.
The winners won’t be the people competing against AI.
The winners will be the people who:
direct AI systems
frame better problems
make better decisions
create differentiated outcomes
combine human insight with machine scale
AI commoditizes execution.
Human leverage shifts higher up the stack.
This may be one of the most important essays written about the future of work in the AI era.
I talked to the author of the "Future of Truth" book that turned out to have AI hallucinations. He told me he feels "seduced and betrayed" by ChatGPT, at one point suggesting it might have undermined him on purpose.
We also made an Agent Mode version of @danshipper's big report today for @every subscribers. It's got:
+ The full essay in .md form
+ All of the sources and references
+ Workflows from inside of Every you can steal to apply these ideas to your own work
+ Primary objections and our responses
Drop it into Codex or Claude Codex and see what it spits out.
"AI does not eliminate expert human knowledge work. It dramatically increases the volume of work being done, and none of that work is differentiated or valuable unless a human being is involved."
We’ve automated every single thing we can @every with AI agents.
And yet there’s way more human work to do than ever. We’ve gone from 4 -> 30 human employees since GPT-3.
I wrote a report on the structural reasons: how AI makes expert competence cheap, why that drives up demand for experts, and why the dynamic only intensifies as we approach AGI.
After Automation: https://t.co/Lb7SUCduAg
when people ask me how to get their org agent-pilled i always say the same thing:
the #1 leading indicator is whether their leadership team personally uses Codex, Claude Code or Cowork day to day.
that’s why over the last few months we’ve been working privately with leadership teams of the top companies in tech, helping them get their hands deep into Claude Code, Cowork, Codex and more.
if you want @every to come and get your exec team agent-pilled, we’re opening up a few slots:
https://t.co/o8g3c1xKYr