David Shields

[David Shields @TheDavidShields]

Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024 via @MediaPost #EffectvEmp https://t.co/MKVdOiVrif

[David Shields @TheDavidShields]

It's becoming increasingly important for advertisers to combine traditional TV and streaming in their video #advertising strategy. Check out @Effectv's #TVViewership Report for more campaign insights. https://t.co/eYAghw9E9U #EffectvEmp https://t.co/rBLJhBRElI

[David Shields @TheDavidShields]

Buying (or selling) premium video? Follow this checklist from @freewheel & @VABIntel for success. #EffectvEmp https://t.co/bZvH99DRO7

[David Shields @TheDavidShields]

Consumers are increasingly inclined towards entering the market for new and used vehicles as they adopt a more optimistic outlook on the future. Here is @effectv's 2024 industry outlook for modern automotive marketers. #EffectvEmp https://t.co/WPT9qhJV51

[David Shields @TheDavidShields]

Check out the latest @Effectv #TVViewership Report with data-backed strategies to maximize audience reach across platforms. https://t.co/eYAghw9E9U #EffectvEmp https://t.co/zLSvMgVwXe

[David Shields @TheDavidShields]

Buying (or selling) premium video? Follow this checklist from @freewheel & @VABIntel for success. #EffectvEmp https://t.co/UrSQPFm9ba

[David Shields @TheDavidShields]

Today there are more ways to watch TV than ever before. One constant: cable news delivers big reach and high attention against a large audience of consumers. #advertising via @Effectv #EffectvEmp https://t.co/mRz4vfV9vF

[David Shields @TheDavidShields]

Check out the latest @Effectv #TVViewership Report with data-backed strategies to maximize audience reach across platforms. https://t.co/z7nRHWjq5Z #EffectvEmp https://t.co/8I8ETXHEKt

[David Shields @TheDavidShields]

Leaders from @ComcastAd, @FreeWheel and @Effectv share their perspectives on what to expect in 2024. #EffectvEmp https://t.co/4ZFpjbfJHz

[David Shields @TheDavidShields]

Consumers are increasingly inclined towards entering the market for new and used vehicles as they adopt a more optimistic outlook on the future. Here is @effectv's 2024 industry outlook for modern automotive marketers. #EffectvEmp https://t.co/d9KWJ7Z6kH

[David Shields @TheDavidShields]

Unlocking the promise of programmatic with @FreeWheel. #EffectvEmp https://t.co/w9BZCYEZzP

[David Shields @TheDavidShields]

As publishers look to prioritize revenue growth via advertising and consumers look to optimize their streaming subscriptions, the stars have aligned for hybrid video on demand, a streaming format that offers discounted, ad-supported tiers. #EffectvEmp https://t.co/lheKZhOCze

[David Shields @TheDavidShields]

Traditional TV is still king when it comes to reaching voters. For last year’s midterm election, @Effectv found that 81% of reach was unique to traditional TV among the top-reach political campaigns it studied. #politicaladvertising #EffectvEmp https://t.co/XHZeXq0e0C

[David Shields @TheDavidShields]

.@FreeWheel & @VABIntel checklist aims to smooth path to premium TV Ads. via @Beet_TV #EffectvEmp https://t.co/aBvdbkzAQI

[David Shields @TheDavidShields]

Of the 40,000 multiscreen campaigns measured for @Effectv's 1H 2023 #TVViewership Report, 77% of reach was unique to traditional TV, while 13% was unique to streaming. https://t.co/z7nRHWjXVx #EffectvEmp https://t.co/huVKC7Szk5

[David Shields @TheDavidShields]

On @TheTradeDesk's The Current, 10 marketers weigh in on what’s in store for 2024, including @FreeWheel's US head of demand, Jon Mansell. #EffectvEmp https://t.co/tZFMpaleJw

[David Shields @TheDavidShields]

.@MediaVillageOrg Reveals Video Marketplace Trends in @FreeWheel's 1H23 Report #EffectvEmp https://t.co/W8GBtPQ8SJ

[David Shields @TheDavidShields]

In a study of approximately 40,000 #adcampaigns airing across traditional TV and streaming content, @Effectv found that 80% of the 1,000 highest reaching campaigns included #sports programming. #EffectvEmp https://t.co/N5bTBTUwY4

[David Shields @TheDavidShields]

The latest @Effectv #TVViewership Report reveals that traditional "big screen" TV remains strong. #EffectvEmp https://t.co/8z7GoNGuE4

[David Shields @TheDavidShields]

.@FreeWheel and @IndexExchange announce direct integration to unlock a new path to premium streaming TV inventory: #EffectvEmp https://t.co/fzaMMi8cRU