The biggest opportunities right now:
1. build for solving loneliness (the more AI floods everything, the more people crave real human connection, IRL and small social)
2. build for agents that need to spend money (they're getting virtual cards and budgets, someone builds the spend controls, fraud protection, receipts)
3. build for people drowning in AI output (everyone generates infinite drafts now, the bottleneck moved to reviewing and choosing, build the judgment layer)
4. build for the burnout economy (everyone is expected to always be on and always optimizing, and the backlash toward rest, slowness, and enough is building)
5. build for verifying humans (deepfakes broke trust, every dating app, marketplace, and video call needs proof-of-human within 2 years)
6. build for the physical world (the trades, hardware, robots that AI is finally reaching)
7. build for the agent that answers the phone (every local business misses calls after 5pm, a voice agent that books the job is worth thousands a month)
8. build for the aging (70M+ boomers who want to stay healthy, sharp, and connected)
9. build for the LLM-search land grab (being the cited answer is the new SEO)
10. build for the newly automated (the paralegal, the analyst, the marketer whose job just changed and needs to reskill fast)
11. build for the seat-pricing collapse (software repricing from $50/seat to per-outcome, whoever nails outcome billing wins a category)
12. build for AI enablement (95% of businesses use nothing beyond ChatGPT, someone has to onboard the other 95%)
13. build for the agency everyone resents (businesses pay $1k/mo to agencies they hate, an agent that does 80% of it undercuts the model)
14. build for verticals on 2011 software (dentists, HOAs, contractors, all overdue for an AI-native rebuild)
15. build for reviving dead software (thousands of abandoned apps with real users, agents can maintain what a team couldn't, buy and revive)
16. build for markets too small to matter before (500 lobster fishermen was never worth a team, now it's a weekend and a real business)
17. build for agents hiring agents (a shadow economy is forming, it needs escrow, reputation, and dispute resolution for machines)
18. build for the anti-AI premium (as everything gets generated, human-made and analog become status symbols people pay up for)
19. build for distribution-first (anyone can build the product now, so the audience is the moat, media company first, product second)
20. build for the reinvention of college (what does an MBA even mean anymore)
21. build for a world with more free time than it knows what to do with (if AI takes the busywork, the question becomes what people do with the hours, and that's a civilization sized market)
note: more trends/ideas @ideabrowser (free to sign up)
22. build for the return to the physical (screens fill with slop, people crave the real world, the hands-on, the local, the analog)
23. build for the caregiving wave. The population is aging fast, tens of millions are caring for parents, and the whole burden is landing on families with no support.
24. build for the longevity shift (people want to live to 100 healthy, and a whole industry is forming around actively managing your own biology)
25. build for the housing and rootlessness problem (people can't afford to settle down, and the whole idea of a stable home base is up for grabs)
26. build for spiritual hunger (as institutions hollow out, the need for meaning, ritual, and belonging is exploding into new forms)
KEEP BUILDING
When software was expensive - thin, horizontal, best-of-breed software stacks extracted rents across every business.
Now that software is cheap - value moves to vertically integrated businesses that deliver opinionated end-to-end experiences.
The sales math I'm repeatedly seeing founders stumble on when they have aggressive growth plans:
Let's say you went $0 --> $1M within a few months, and now want to go $1M --> $10M in the next 12 months. Often, founders think the solution is "hire a lot of AEs". First of all, hiring AEs + ramping them up takes months, but even so, it's only one part of the solution. The math people don't factor in is pipe-gen.
$9M of net new ARR needs $27 - 36M of qualified pipe. If you've gone from 0 to $1M in just a few months, you probably spoke to ~$3M of qualified pipe with the founder selling. Going from $3M to $36M of qualified pipe without a machine already in place to spin up that pipe predictably is simply a very, very steep climb.
As you think about going from founder-led sales to a repeatable, scalable sales engine, don't only think of closing / AE capacity. Think equally about how you will generate enough pipe in a predictable manner to meet your ambitious goals.
(Btw, this is why a lot of the fastest growing cos have a land-and-massive-expand motion. Reduces the burden on pipe generation relatively).
a founder has three jobs. everything else is serious amounts of noise.
1. you have to tell the story. roughly in three registers. first investors need inevitability. customers need to *feel* what you do/stand for. & your team needs a mission worth their best years.
2. you must secure the capital before you need it. running out of money is running out of options. you have to be relentless about it.
3. you must obsess over the product. product is the story made accessible for everyone. every shipped detail is a sentence back into the narrative in point number one.
this is the entire job.
everything else you either delegate or kill. early on with a really small team, delegation is a huge tax so you have to learn to kill more than you delegate.
Ambition is a double edged sword.
Ambition without courage to do the hard things leads to a frustrated, depressed, angry person.
Who is perpetually feeling trapped and stuck and takes it out on others, especially their loved ones.
Great ambition blooms when it is coupled with great courage.
Courage to do the hard things, courage to walk a different path, courage to fail, courage to be misunderstood, courage to be mocked.
Most people spend their energy on the downstream decisions: resisting the phone in bed, pushing away the chips, forcing themselves to start.
This is the hard way. This is fighting the current.
The upstream question is different: what one decision, made now, would make the right thing automatic later? That’s the question worth sitting with. That’s where the leverage is.
One decision at the source is worth a thousand decisions at the symptom.
You’re not undisciplined, you’re badly architected.
Every time you “fail” at a downstream decision (you check your phone, you eat the thing, you skip the workout) you blame your willpower. Your character. Your discipline.
But the failure didn’t happen at the moment of the decision. It happened weeks ago when you designed the environment that made that decision inevitable.
The phone is on your nightstand because you put it there. The chips are in the cupboard because you bought them. The workout didn’t happen because your gym is 30 minutes away and you chose that apartment.
These aren’t discipline failures, they’re architecture failures.
A company’s success is defined by the worst behavior a founder tolerates from the team.
A democracy’s success is defined by the worst behavior citizens tolerate from their leaders.
The ceiling doesn’t define success.
The floor does.
Every system settles at the lowest bar it allows.
30+ artists including me were summoned by authorities for being on Latent.
The whole comedy fraternity took a hit because of how stupid you’re. Shows were canceled, Venues pulled out, Judgements made, the pathetic shadow of your stupidity still continues to make lives of funny comedians difficult. You didn’t even care to understand that side.
Stop pretending to be the nice guy you’re not. Take your cheque’s,
lower your gaze & be very ashamed.
You’re a contraceptive for creativity,
stop milking this & go back to what you do best which is being a hurdle for upward social change while FraudCasting & clout chasing…
Most people who want to grow professionally in life want ownership, accountability and responsibility at work. It's very difficult to get in large organisations, as power is concentrated with few at the top.
In most startup roles, it comes in by default to you; one doesn't need to ask.
Just that only a few know how to own up and deliver with that - it differentiates a future leader from an employee mindset.
In startups - you can win as much as you are willing to, or what you decide to settle with!
The economy is going to get divided into two extremes.
We will pay premiums for Super fast experiences and mindful, slow ones.
1. Super fast experiences
- Quick commerce (Blinkit, zepto)
- Quick services (Urban company, crew, snabbit)
- Quick answers (ChatGPT, Gemini)
- Quick snacking (Swiggy bolt, ready to eat meals, protein bars, pre-mixes)
2. Slow, mindful experiences
- Meditation, Yoga, Vipasana
- Health retreats
- Food Tours
- 6 course gastronomical experiences
- Long runs/ walks/hikes
- Coaching/ Therapy
- Reading rooms/Libraries
The average experiences such as slow commerce, driving to a restaurant for a 3/5 meal, waiting for a hour for a 3/5 haircut.. will have no takers
If you are building.
Optimise for lightning fast experiences
Or meditatively slow ones.
The sweet spot for present-day AI seems to be projects that were constrained by the rate at which humans could produce text. That's why it works so well for programming. Basically programmers produced valuable text. But there are lots of other projects with this quality.
This has been said a thousand times before, but allow me to add my own voice: the era of humans writing code is over. Disturbing for those of us who identify as SWEs, but no less true. That's not to say SWEs don't have work to do, but writing syntax directly is not it.
Our higher-education systems were built around two pillars:
1. Imparting knowledge
2. Teaching skills
For decades, these were the sources of differentiation.
Master them, and you succeeded.
Here’s the uncomfortable reality:
machines already outperform humans on both.
They store more knowledge.
They acquire digital skills faster.
They don’t forget.
So what actually makes humans valuable now?
Not knowledge.
Not skills.
But things like:
1. The ability to learn continuously
2. Curiosity and obsession
3. Agency and initiative
4. Resourcefulness
5. Higher-order thinking
6. Sound judgment
7. Taste
8. The ability to build consensus and lead
The tricky things here is that -
None of these can really be taught.
They can only be learned.
They emerge from exposure, responsibility, failure, ownership, and real stakes — not from lectures, or exams.
Unfortunately, most education systems have no real idea how to create environments that facilitate this kind of learning.
This is an opportunity.