Matt Watkins / Founder of Wealth Marketing Tech

Guiding financial services towards digital marketing solutions 🧭 Analyst with a personality 📱 Google/Android enthusiast

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"We are working in a marketing world increasingly difficult to predict or measure.

Even today, our marketing dashboards are focused on likes and tweets that probably don’t matter any more." - @markwschaefer

#DigitalWholesaler 🔗 https://t.co/9yezfWs9LZ

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"Inbound marketing is exactly what the name implies–marketing that draws people in to your website or landing pages via exceptional content... the opposite of the old school approach of mass marketing via email 'blasts.'" - @PaladinDM

#DigitalWholesaler🔗https://t.co/H4DKw9QRT2

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"The most obvious mistake in cold emails is that majority of salespersons make it about themselves and about the company they work for." - @autoklose

#DigitalWholesaler
https://t.co/MvBKRExIBm

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"Do you want to create successful LinkedIn ad campaigns? Wondering how to get started?

AJ Wilcox shares how to create & customize LinkedIn ads for different audiences." - @SMExaminer

#DigitalWholesaler
https://t.co/WLkpv5Yqsv

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"With the marketing automation technology & data available, asset managers can more easily initiate a dialog, targeting the right advisors & matching relevant content with their interests and channel preferences." - @synthesistech

#DigitalWholesaler 🔗 https://t.co/HfVTl46eTK

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"82% of consumers trust a brand more when their executives are active on social media." - @HubSpot

#DigitalWholesaler 🔗 https://t.co/ryZSJvZTNS

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"The next time you have a story to tell, don’t worry about being an expert storyteller. Simply hijack the mind by giving it what it wants, what it needs… a story with a beginning, middle and an end." - @businessofstory

#DigitalWholesaler 🔗 https://t.co/Duu7JKsyCH

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"For asset & wealth managers, achieving thought leadership is becoming essential. Why?

Because thought leaders are viewed as people of influence, with recognized expertise, credibility & strong reputations." - @DanSondhelm

#DigitalWholesaler

https://t.co/FtaFLEcGD0

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"[Advisors] have come to expect a more personalized buying experience, especially in the way they communicate with marketers & sellers.

Gone are the days when marketers create and force the message onto consumers." - @synthesistech

#DigitalWholesaler🔗 https://t.co/HfVTl46eTK

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"Just as you might take the time to have coffee or lunch with a prospective client, take time to engage & talk with your social media followers. In time, they’ll become some of your most avid clients & brand ambassadors." - @HubSpot

#DigitalWholsaler 🔗 https://t.co/ryZSJvZTNS

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"Today we’re giving you an early look at the technology behind two new features coming to Pixel 4 that make your phone more helpful & represent a next step in our vision for ambient computing." - @madebygoogle

#DigitalWholesaler
https://t.co/QfYsNsnAj7

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

#TBT from 7-years ago...

"Nearly one in five advisors say they’ve added a new client as a result of their social media marketing efforts." - @ThinkAdvisor

#DigitalWholesaler 🔗 https://t.co/QfeDxAhSmX

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"Cellphones... made it possible for us to be available at virtually any moment, which was so extraordinary that most of us tacitly accepted that we should be available at virtually any moment." - @nytimes

#DigitalWholesaler🔗https://t.co/e1pQ9PhFZP

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"Like it or not, these days your first impression is happening online.

This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients." - @HubSpot

#DigitalWholesaler 🔗 https://t.co/ryZSJvZTNS

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"Online news websites are more popular among those ages 30 to 49. About four-in-ten (42%) in this age group get news often from websites and news apps." - @pewresearch

#DigitalWholesaler 🔗
https://t.co/Ebwq6QnbxN

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"TD Ameritrade’s new voice-activated investing technology brings investors one step closer to trading while driving." - @advisorhubinc

#DigitalWholesaler 🔗
https://t.co/9g3c7pF0zo

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

@bpnutrition @sproutsfm @WholeFoods In stores, now!

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"Becoming a digital org is an overarching process that involves employee activities & behaviors. In many instances, the roles, responsibilities & org structure must change to accommodate this digital transformation." - @FinancialBrand

#DigitalWholesaler🔗https://t.co/Wh7z2DDAuh

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

"Fact sheets and pitchbooks, while important for product education, are of little use for advisors looking for support in retrofitting their practices to compete in a changing advisory landscape." - @synthesistech

#DigitalWholesaler 🔗 https://t.co/HfVTl46eTK

[Matt Watkins / Founder of Wealth Marketing Tech @themattwatkins]

“Think about this truth: Our customers don’t care about our products or services; they care about themselves" explains Joe Pulizzi, founder of @CMIContent, via @HubSpot

#DigitalWholesaler 🔗
https://t.co/ryZSJvZTNS