Thomas Holvoet

co-founder and cto at converge (yc s23)

[Zach Duncan @zachlduncan]

10-minute video below on how Hudson works, and how I'm using agentic media buying

[Zach Duncan @zachlduncan]

https://t.co/w84dWBrnMu

[Zach Duncan @zachlduncan]

Running ads from my phone during an evening stroll in Hawaii with the fam.

Took 5 minutes to check in and make changes for an account spending $50k/day using Hudson.

[Thomas Holvoet @thomas_holvoet]

@ekzhang1 or a github contribution chart for your strava runs

[De Tijd @tijd]

Vlaamse twintigers halen 5,4 miljoen op met e-commercetool Converge https://t.co/Jq6thW5u6D

[Converge (YC S23) @runConverge]

Big News: @axios reports on our fundraise to build the all-in-one marketing measurement platform.

We are grateful to work with @ycombinator, @salil, @twentytwovc, @generalcatalyst and others!

[Thomas Holvoet @thomas_holvoet]

https://t.co/VCN8cgPF6W

[Thomas Holvoet @thomas_holvoet]

🇺🇸 Converge is expanding to NYC!

we're hiring 5 engineers to join our team of 4 (!) who

> scaled to 7-figures ARR
> serves 180+ customers
> handles $2B in annualized sales

we're backed by the best. very thankful to @dessaigne @daltonc @james406 @salil for making this possible

[Converge (YC S23) @runConverge]

NEW: @AppLovin Integration

1/ Install the Applovin Pixel and track all conversions

2/ Pull in Applovin Ad Spend to calculate your blended numbers correctly

3/ Freely query your Applovin Metrics in the Insights & Dashboards

[Jan @janhenriklamb]

Had a bunch of large merchants tell me that @AppLovin was working *really* well for them in the past couple of months.

They asked whether @runConverge could build an integration asap.

Today it’s up 28% in pre-market trading 🤯

[Converge (YC S23) @runConverge]

"Can I use Converge to understand my Google Ads Performance 𝗲𝘅𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀?"

Absolutely -- and it takes less than 30 seconds 😎

[Thomas Holvoet @thomas_holvoet]

@codyplof We’re building a GTM + GA4 alternative at Converge, mostly taking inspiration from UA for the analytics side. Feel free to reach out, would be interesting to chat

[Thomas Holvoet @thomas_holvoet]

@james406 can’t wait to hop on a quick call with the hedgehogs

[Thomas Holvoet @thomas_holvoet]

@Rainmaker1973 @_robot_feels

[Marin.Istvanic @IstvanicMarin]

Tracking is currently one of the biggest issues for all platforms, especially Facebook

Optimization is nearly impossible if you don't use 3rd party tracking software

And I'm super suspicious of all software promising they can fix tracking

But

Server-side tracking...

[Zach Duncan @zachlduncan]

Perfect day to introduce you all to my favorite underdog on the block that surpasses Triple Beam.

https://t.co/zPdlagKzDz

✅ Server-Side Tracking (non-GTM)
✅ Complete Data Enrichment to Ad platforms
✅ GA4 Server-Side + enrichment
✅ MTA Dashboard (Although you won't need it since your in-platform data will be 10/10 matching)
✅ New Customer Events in Ads Manager
✅ + an amazing roadmap of features ahead without feature bloat.

DM me for an intro.

[Thomas Holvoet @thomas_holvoet]

@MindulaC Actually we also integrate with advertising platforms, e.g. with the FB CAPI you can do the same server-side tracking and also guarantee 100% of purchases end up at Facebook

[Thomas Holvoet @thomas_holvoet]

@maartengm What about the joy of building stuff?

[Thomas Holvoet @thomas_holvoet]

Super excited to join YC for the summer!

We help online stores improve ad performance and attribution accuracy through better tracking.

Interested? Check us out at https://t.co/0P2abXK1oJ!

[Y Combinator @ycombinator]

Welcome to YC, @BillietJerome, @janhenriklamb, @thomas_holvoet, and @runConverge!

Converge (YC S23) is building Segment for ecommerce, improving ad performance and analytics for online stores through better tracking.

https://t.co/sumlOUvGkG