Wes C | Chirpy

Building in public: Chirpy · · Receipts · Second Take

[Wes C | Chirpy @thunderMimble]

Most small businesses post, get 3 likes, and give up. This is the loop we built into Chirpy so your posts actually get people talking back. Try it free: https://t.co/UGKiDLsZOB

[Wes C | Chirpy @thunderMimble]

@MediaKing same thing every time a new tool showed up in the businesses I've run. good operators didn't cut people, they took on more work with the same team

the big layoffs usually came from places that were already bloated and needed a story

[Wes C | Chirpy @thunderMimble]

@DLD14472 cleaning plus dev and seo on the side is a solid combo, the cleaning clients probably find you the marketing ones

so what did you drop this year, or is everything still earning its keep?

[Wes C | Chirpy @thunderMimble]

small business owners, what's one marketing thing you stopped doing this year and honestly didn't miss?

[Wes C | Chirpy @thunderMimble]

@robertoblake saying who it's not for is underrated marketing

it saves you from the people who want it easy, then ask for a refund the first week it isn't

[Wes C | Chirpy @thunderMimble]

@NickAbraham12 works because nobody can mistake a brick for a mass send. he knew you picked him

same reason a handwritten note in the mail still gets opened when the 9 step email sequence doesn't

[Wes C | Chirpy @thunderMimble]

@ZaivioAI fair. and Google's the one most owners forget to post on at all. for a lot of local shops a fresh update there probably beats another reel

[Wes C | Chirpy @thunderMimble]

small business owners, honest question

if you could only post on one platform for the next year, which one are you keeping?

[Wes C | Chirpy @thunderMimble]

@idavidwisdom smart move. paid behind a real offer is way easier to judge too, you know straight away if the catering special moved or not

[Wes C | Chirpy @thunderMimble]

@Chris_Smth the videos weren't really the win, the videos plus the closed deals were

people watching him already trusted him before the first call. hard to beat that with a cold listing presentation

[Wes C | Chirpy @thunderMimble]

@heyblake number 3 is the one most people skip

if the same objection comes up on every sales call and the pricing page ignores it, sales ends up doing the page's job twice. put the answer right under the price

[Wes C | Chirpy @thunderMimble]

@leonabboud @jack_gk clipping works but most people clip the wrong bits

pick the moments where you answer a question customers actually ask you. those are the ones that get watched and saved

[Wes C | Chirpy @thunderMimble]

@MediaKing across the businesses I've run, the stuff that nearly hurt us was never in the plan

what got us through every time was cash in the bank and a second option already lined up. boring but true

how many months of cash do you like to sit on?

[Wes C | Chirpy @thunderMimble]

@heyblake @trypagetear AI mostly killed bad content

knowing what's actually worth saying got more valuable, not less. everyone can publish the generic version for free now, so that's all people scroll past

[Wes C | Chirpy @thunderMimble]

@MediaKing the tell for me has always been who's chasing who

if I'm still convincing people they need it, that's the answer right there. when it's working they chase you

[Wes C | Chirpy @thunderMimble]

@idavidwisdom yeah boosting a post that was never meant to sell anything is just paying to get ignored by more people

did you move that money to ads with a real offer or drop paid completely?

[Wes C | Chirpy @thunderMimble]

@NickRestivo_ yep. and the niche ones actually answer when you message them, which the big accounts mostly don't

[Wes C | Chirpy @thunderMimble]

@jappleby same thing on the small business side. owners get buried in agency cold emails that all open with "I noticed your website"

the ones that get a reply are from someone who has actually been in the door as a customer

[Wes C | Chirpy @thunderMimble]

@NickRestivo_ Hell yeah 😉

[Wes C | Chirpy @thunderMimble]

@galluccinet appreciate that Giovanni

[Wes C | Chirpy @thunderMimble]

@BartDenny007 @MediaKing honestly the people ones. who to let go, which client to drop

the numbers calls I'd make in a day. the people calls I'd drag out for months

[Wes C | Chirpy @thunderMimble]

@petergyang @AnthropicAI same. mine used to read like a contract, now half of them are "you know what I mean, sort it out"

works better too, which is a bit annoying