Tom Limongello

Middleman at @Nextipedia. Also, FYI I used to be @TomLimongello but got hacked and Twitter couldn't verify me.

[Tom Limongello @tom_limongello]

@aripap Just had the visceral reaction to this, thank you for correcting.

[Marketecture @marketecturetv]

The Road to Marketecture Live - Better connections, Incrementality, MMM, and more

Featuring: Sarah Martinez (Tracer), Anna Bager @annabager (OAAA @YourOAAA ), David Nyurenberg @Nyury1011 (InterMedia Advertising @intermedia_adv ), Tom Limongello @tom_limongello (Nextipedia), Charles F Manning (Kochava @kochavaofficial )

Hosts: @JeremyBloomHere, Sam Khoury (@sam_khoury1) , and @AmeliaTran from Marketecture Media

[Tom Limongello @tom_limongello]

@AdtechGod If the traditional programmatic exchanges grow through CTV, then they are a major competitor. Prime Video, Vizio, and the Roku tie ups with Kroger and others.

[Scott Messer @Scrilla100]

Dr. Jon states that D/Cipher now has a president (Jim Lawson, former CEO of publcly traded cookieless DSP AdTheorent) and SVP/GM Lindsay Van Kirk.

"We don't do this just to run a publisher. We are getting in on cookieless in a very serious way."

👀👀👀

#marketecturelive

[Tom Limongello @tom_limongello]

We’re only 1 week away from @shoptalk #TheNewMarket !
Join @Middlemencast for live interviews ! Let’s see how hard it is to get video recorded at a conference…

[Tom Limongello @tom_limongello]

@joe_zappa Not putting @bokelley ‘s face on the right hand side was a missed opportunity

[Tom Limongello @tom_limongello]

The 90s are over #marketecturelive

[Alex Volkov @altryne]

And just like that a new fail whale was born 😿

[Tom Limongello @tom_limongello]

@ashleymayer I’m about 9 years behind but I took the plunge and went with Descript, and I think you’re up for it (happy to help). That being said Riverside is pretty comparable.

[Tom Limongello @tom_limongello]

Thank you @trevorsumner for jumping on the pod w @sawickipedia and me, this discussion really made me realize that in-store video experiences are the future of merchandising technology and a big part of why in-store media is getting so much attention. https://t.co/wpi73eNCLG

[Tom Limongello @tom_limongello]

My favorite part of this pod was learning that reach is achieved on facebook and instagram not by varying your targeting but by varying the production quality of your videos. 🤯

[Middlemen @Middlemencast]

Catch our latest Middlemen Podcast with Meta’s CPG Director, Carlos Garcia! Explore today's evolving definitions of CPGs, attribution, and strategies for broader reach. #RetailMedia

Spotify: https://t.co/tvBkDTtW73
Youtube: https://t.co/CNUKNRNpPR
Apple: https://t.co/BKWiXdlbsq

[Tom Limongello @tom_limongello]

@airgups23 I’m an HP instant ink sub. How much is the ink? No idea. They say it’s a bad deal to buy the ink because retail their ink cartridges have less ink. They charge by the page, so just teach your family not to waste pages. But your printer goes offline, so no new ink arrives.

[todd sawicki @sawickipedia]

.@tom_limongello & I are excited to share our latest episode of The Middlemen Podcast called "Oh you have a CDP, so what?!?" featuring a discussion with the always knowledgeable, provocative & interesting @jonathanmendez (links below) (1/n)

[Tom Limongello @tom_limongello]

In this week's episode of the Middlemen, @sawickipedia and I are joined by @averyj from @kevelapi to talk about their evolution from Native Ads to Retail Media!

Spotify
https://t.co/9AX41ijCAv

Youtube
https://t.co/zk3biRknv1

Apple
https://t.co/bPy4rntD3U

[todd sawicki @sawickipedia]

With summer vacations behind us - @tom_limongello & I are back with a new episode of the Middlemen Podcast - this week we're featuring a chat w/ our 1st guest @averyj - ceo/founder of @kevelapi which means a chat about why Kevel is such a big player in retail media 🧵 links below

[Tom Limongello @tom_limongello]

Since this is Walmart an Everyday Low Price retailer we are missing the key benefit outside of lower labor costs which is digital price tags means you can increase the frequency of when you promote items. Much more interesting than the uber-esque surge pricing idea.

[More Perfect Union @MorePerfectUS]

Walmart is replacing physical price stickers with electronic labels in thousands of stores — giving them the ability to change prices every 10 seconds.

Supermarket Guru CEO says on a hot summer day if you want ice cream or lemonade, they can raise the price instantly.

[todd sawicki @sawickipedia]

Hopefully adtech'ers have gotten over their Cannes-induced jetlag & are ready for this week's episode of the Middlemen, which takes a hard turn into e-commerce, entitled "Why does everyone tell D2C brands they have to be on Shopify?" https://t.co/Unu5wsrPTD

[Tom Limongello @tom_limongello]

@airgups23 I think the problem here, if you listen to @benthompson is that you need 8mb of RAM, so it’s not going to be a stocking stuffer for a while.

[todd sawicki @sawickipedia]

Once again @tom_limongello & I are back w/ the next episode of our The Middlemen podcast - we bring you Ep. 6 "Retail Media Series Part 3 -The Oracle" - After exploring the past & present of Retail Media - we now prognosticate on its future https://t.co/ay2RkpIuQm

[Tom Limongello @tom_limongello]

@ChrisHarihar but now that I listen to sharp tech and realize that you need 8mb of ram to run a device with a model maybe xmas 2025 or 26...

[Tom Limongello @tom_limongello]

@ChrisHarihar There's a real black friday need to create $25-100 gifts that can run newish models to upgrade all these speakers we bought 3-5 yrs ago.