Max Serdiukov

B2B Product Marketing | SaaS/PaaS | GTM.

Scaling SaaS startups from 0 to 10M USD ARR. Positioning & GTM expert.

🇪🇸

[Nhost @nhost]

We just open-sourced Constellation: a Hasura-compatible GraphQL engine written in Go.

It reads Hasura metadata, generates a compatible schema, and exposes the same /v1/graphql API for the core request path.

Already serving production traffic at Nhost.

• Memory: ~15 MiB vs Hasura’s ~180 MiB
• Latency: ~40ms vs Hasura’s 60–80ms spikes

https://t.co/SrdqUekZNE

[Max Serdiukov @true_marketer]

@Zinny_Edmund @nhost

[Max Serdiukov @true_marketer]

@timsoulo No product analytics as well ?

[Max Serdiukov @true_marketer]

@fullstackpython @nhost 🔥🔥🔥

[Max Serdiukov @true_marketer]

@fin465 Send

[Max Serdiukov @true_marketer]

@boringmarketer Without coding there is nothing to promote

[Max Serdiukov @true_marketer]

Everyone's obsessed with building SaaS.

Nobody's obsessed with the problem.

You can ship 100 tools - if the idea isn't rooted in reality, none of them will ever scale.

[Max Serdiukov @true_marketer]

A MarTech founder recently asked me to dig into why their conversion was underperforming. Solid product, right channels... nothing obviously broken.

Turns out, 75% of users were dropping off at signup. Seven steps. 7even!

When you're running a PLG motion, TTL isn't just a nice metric to track. it's everything. Every extra click between a user and their first Aha Moment is a leak in your funnel.

Even if you're a solo founder with zero marketing resources, watch your funnel obsessively.

The devil really is in the details.

[Max Serdiukov @true_marketer]

A founder asked me why their conversion was broken.

Good product. Right channels. Still bleeding users.

Here's what I found 🧵

[Max Serdiukov @true_marketer]

@ProductHunt Shipping my updated CV to job boards lol

[Max Serdiukov @true_marketer]

Bad retention isn't a marketing problem.

It's a product problem.

Turning up ad spend to fix churn is just filling a leaky bucket faster.

Find who actually stays → figure out why → build more of that → THEN scale.

Spend follows fit. Never the other way around.

#SaaS #Founders

[Max Serdiukov @true_marketer]

The day has finally come. I'm switching from ChatGPT to Claude and Gemini -- both for personal use and product marketing. It's just falling behind on pretty much everything at this point.

[Max Serdiukov @true_marketer]

A beautiful week is ending. Ready for the next one

[Max Serdiukov @true_marketer]

If you're a SaaS founder, don’t be afraid of narrow positioning. A lot of people think that the bigger the target audience, the easier it is to get your first leads. In reality, it’s usually the opposite — the more focused your positioning is, the more specifically you solve real pain points.

Trust me, you don’t want to compete for a broad market against enterprise companies that are often the default choice anyway.

[Max Serdiukov @true_marketer]

I wouldn’t worry too much about AI replacing people’s jobs. Sure, in the short term companies benefit from automating things with AI. But in the long run, those same companies make money from people — and if people don’t have jobs, they won’t have money to spend. At that point the whole system kind of breaks itself.

[Max Serdiukov @true_marketer]

Bad positioning can kill your SaaS:

Wrong audience

Weak differentiation

Generic messaging

Low conversion rates

Slower word of mouth

[Max Serdiukov @true_marketer]

@heyblake That's actually far more complex.

[Max Serdiukov @true_marketer]

You might not know this, but The Lord of the Rings isn’t actually about a ring. It’s about product marketing, unit economics, SaaS, and startups. Don’t believe me?