TRUSTX

TRUSTX is a private programmatic marketplace created by 30+ of the world’s top publishers to sustain the open web. A @Symitri_Inc company.

[TRUSTX @TrustXads]

The data your business needs. The privacy your customers deserve. It used to be a zero sum game, but not anymore. Finally, with @Symitri_Inc, you don't have to choose. Let us tell you all about it over a glass of rosé next week in #Cannes.
https://t.co/PXhzJNzhNU

[TRUSTX @TrustXads]

Day one is when the most important #Cannes conversations happen. This year, we're kicking it off with @ANAmarketers @tag_today @DltFiducia and the one and only @LouPas. Hope to see you there.
https://t.co/GKz9cNdSky

[TRUSTX @TrustXads]

Excited to start Day One of #Cannes2024 with @Symitri_Inc and our friends from @ANAmarketers @DltFiducia & @tag_today. Join us for mimosas, brunch and a spirited discussion on the true value of transparency. Register now to be part of the conversation!

https://t.co/GKz9cNdkv0

[TRUSTX @TrustXads]

#TRUSTX & @Symitri_Inc will be taking part in critical conversations about privacy, data and identity at #Cannes24. If you're interested in joining the discussion or arranging a private 1:1 meeting to learn more about Symitri, we'd love to talk.
https://t.co/PXhzJNzhNU

[TRUSTX @TrustXads]

Cannes is right around the corner and we'll be there in full force with @Symitri_Inc. If you are a media buyer or premium publisher planning to attend, let us give you a glimpse at the future of online privacy. #Symitri #Privacy #DataSecurity

https://t.co/PXhzJNzhNU

[TRUSTX @TrustXads]

Team #TRUSTX is headed to the 2024 Cannes Lions with our colleagues from @Symitri_Inc. To get on the list for one of the discussions we're taking part in, or to meet 1:1, drop us a note at: https://t.co/WMlbBx7HC8

[TRUSTX @TrustXads]

This interview between @davidmkohl & @MediaPost's
@jmandese is a great 101 on #TRUSTX + @Symitri_Inc. Suffice to say its business as usual & we're still a B-Corp. Becoming part of Symitri just brings our mission of saving the open web that much closer. https://t.co/PMetKeJdWn

[TRUSTX @TrustXads]

Many thx to Ronan and our friends @Digiday for this detailed overview of our exciting news. This article is an excellent primer on how @Symitri_Inc came to be, how #TRUSTX fits in, and the ambition we share to protect the future of digital advertising.

https://t.co/DBhB9u96fn

[TRUSTX @TrustXads]

Thanks to @OSchiffey the team at @adexchanger for this excellent overview of our new parent company, @Symitri_Inc and our join mission to save the open web!
#data #identity #privacy #symitri

https://t.co/7a332LQK7P

[TRUSTX @TrustXads]

Seven years ago, we set out to save the open web—today we're expanding that ambition. #TRUSTX has been acquired by @Symitri_Inc, a new company designed to balance the commercial needs of publishers & advertisers with the global demand for consumer privacy. https://t.co/MBJlq6ojAS

[TRUSTX @TrustXads]

@TRUSTX_Ads is the publisher’s voice for trust, transparency and safety. We’re adding a privacy and data protection layer that balances the commercial needs of the open web with every individual’s fundamental right to privacy. I’m proud to introduce @Symitri_Inc.

[TRUSTX @TrustXads]

The #WorldPressFreedomDay Conference is streaming live on @YouTube. If, like us, you're concerned about the future of free and independent journalism, please find time to watch and learn more about what's at stake and what you can do to help. #FreeEvan https://t.co/IsOaD57KIF

[TRUSTX @TrustXads]

We were pleased to see our always-and-forever, 100% MFA-free status in the latest report from @jouncemedia yesterday! Many thanks to @ckane and team for recognizing the #TRUSTX commitment to presenting advertisers with only the very highest quality inventory, the single most important key to delivering effective, sustainable programmatic campaigns.

[TRUSTX @TrustXads]

TRUSTX has always been—and always will be—100% free of made-for-advertising (MFA) content. Happily, this stance has a very green halo effect, giving us one of the lowest carbon footprints in programmatic. We're excited to announce our integration with @Scope3 and proud to do our part to build a more sustainable future for digital advertising. #TRUSTX #Scope3 #Sustainability #ESG #SPO #MFA #Green
https://t.co/UrbK1vae0D

[TRUSTX @TrustXads]

Sometimes cheap ends up being very, very expensive. For example, when you end up paying $2,628 to reach a single consumer on a single clickbait site. Conversely, buying the good stuff consistently yields exponential dividends. So why aren't we, as an industry doing that?

We're proud to be one of the few companies cited by Adalytics as 100% free of MFA. For us, it's by design. #TRUSTX was purpose-built to support premium publishers. But for the industry as a whole, there's a reckoning to be had with how we're buying media. @TheDrum's @KendraEBarnett
https://t.co/jc4glPBaLJ

[TRUSTX @TrustXads]

It seems the road to made-for-advertising content remains paved with good intentions. Research released today from @AdalyticsHQ reveals that despite pledges to eradicate it from their supply paths, many advertisers, DSPs and SSPs are still knee-deep in MFA. TRUSTX is proud to be among the very few MFA-free outliers cited in the report, along with @kargo, @TheTradeDesk, and @TheOzoneProject. For us, weeding out MFA was never a problem - we've been MFA-free by design since our first day of business. Yet, the findings from Adalytics underscore just how big a problem remains for the industry at large and how far we may have yet to go in fixing the foundation of this $600+ global industry. Many thanks to @adage and @jackneff for their detailed and thoughtful distillation of the findings.
https://t.co/iPV8udSzsn

[TRUSTX @TrustXads]

@davidmkohl, was in good company this morning with execs from @Adsmovil, @MarsGlobal & @PublicisMedia in a conversation moderated by Sequent Partners' Jim Spaeth on the path forward for multicultural targeting in a cookieless world. We're always proud to support our friends at @ana_aimm in their efforts to advance the next generation of #multicultural marketers and very happy to share our expertise on #data, #identity and #privacy as these pivotal topics become increasingly vital to the future of our industry.
https://t.co/BTlBNXXdn6

[TRUSTX @TrustXads]

3rd-party cookie deprecation has taken center stage in 2024, and rightly so. However, location, in our humble opinion, deserves equal scrutiny. Few realize just how close this common data asset is to being legislated out of existence, let alone how programmatic morphs it from personal data (something you keep in a locked drawer) to sensitive data (something you keep in a bank vault). We highly recommend this short piece by our CEO,@davidmkohl, in which he explains the location conundrum through the lens of the biggest location-based event of the year, the Super Bowl. #locationdata #personaldata #sensitivedata #superbowl.
https://t.co/PZc6oq1cW9

[TRUSTX @TrustXads]

D(deprecation)-Day has been a long time coming. So long, in fact, that it has lulled the digital marketing industry into a false sense of security. Tomorrow, 1% of Chrome users become virtually unaddressable. By the end of 2024, that number promises to reach 3.2 billion. The heat is on, and it's time for a collective leap to smarter solutions for data privacy. #TRUSTX CEO @davidmkohl has some thoughts on what we all need to keep in mind as we cross this chasm, and we'll be sharing more ideas on what the cookieless future can and should look like in the coming weeks and months. #DDay #cookielessfuture

https://t.co/CtPFf3wnHF