Tyler Heaps

I specialize in Conversion Optimization, SEO, and Marketing Analytics. I also have a passion for the outdoors. #Inbound #Marketer #Outdoorsman

[Tyler Heaps @tylerheaps1]

@LoganTGott Claude

[Tyler Heaps @tylerheaps1]

@alexgroberman AI Search Guide

@alexgroberman Thank you for this info. I look forward to diving into this further.

[Alex Groberman @alexgroberman]

Google is now explicitly telling businesses to focus on AI search traffic alongside SEO.

This comes straight from Google’s John Mueller.

Someone asked him a question a lot of businesses are worried about right now:

“Is SEO still enough, or do we need to start thinking about GEO too? Ranking on Google doesn’t guarantee your brand will show up in ChatGPT, Gemini, or Perplexity.”

Mueller’s response was telling.

He said:

“If you have an online business that makes money from referred traffic, it's definitely a good idea to consider the full picture.”

Translation:

Google no longer views old-school Google Search as the only distribution channel that matters.

And solving that problem is a big reason why SEO Stuff is coming off another record month:

https://t.co/zvZUfkYWT4

Then came the line from Mueller that most people skimmed past:

“Thinking about how your site’s value works in a world where AI is available is worth the time.”

That is an acknowledgment that AI already changes how traffic, visibility and attribution work.

And then came this sentence:

“What you call it doesn’t matter.”

Here’s what that actually means:

Ranking still determines eligibility, but AI does play an increasingly large role in site amplification.

If your business depends on referred traffic, pretending AI doesn’t exist is no longer realistic.

This all matters because AI systems don’t rank pages from scratch.

They pull from the existing ecosystem and favor:

Pages that already rank well.

Sites with clear entity definitions.

Content that explains and compares

Brands that are consistently referenced and attributable.

Search in 2026 understands the topic and it needs to understand your business too.

And that’s also why SEO Stuff is structured the way it is.

Take the Gold Plan.

https://t.co/yEFyM0Ze7W

AI systems summarize and compare.

They repeatedly pull from:

Best X for Y pages.

X vs Y comparisons.

Decision-stage buyer guides.

Clear answers under question-based H2s.

Gold Plan content is engineered to:

Rank in Google first.

Be cleanly summarized by AI systems.

Answer questions directly and extractably.

Tie answers back to a specific brand.

Then there’s the Premium Content Bundle.

https://t.co/4CAnUt07PO

Search in 2026 thinks in categories, entities and relationships.

If your site doesn’t clearly answer:

Who you are.

What category you belong to.

When you should be mentioned.

AI systems won’t include you consistently.

The Premium Content Bundle builds:

Full topical coverage.

Entity reinforcement across use cases.

Category-level authority.

Freshness through expansion and updates.

This is how you stop being “a page that ranks” and start being a recognized entity.

And finally, the Premium Backlink Bundle.

https://t.co/Z9m9D7TjES

Every serious study we’ve covered shows the same thing.

AI systems are conservative.

They reuse sources they already trust.

Backlinks from real, authoritative domains don’t just help rankings.

They also tell AI systems:

“This source is safe to repeat.”

All of which is to say:

If your SEO foundation is weak, AI will expose it faster.

If your foundation is strong, AI will amplify it across:

Google Search.

AI Overviews.

Gemini.

ChatGPT.

Perplexity.

And so forth.

Google is literally telling you to understand how visibility actually works now.

You should listen.

And if you want cheat codes for getting visibility inside Google and AI answers within the next 30 days, just RT this, follow me, and reply “AI Search Guide” and I’ll DM you.

You must do all three for the DM.

[Pillow Cube @pillowcube]

Alright, @byufootball. If you pull off a 10-0 and win this weekend, we’ll give the whole team Pillow Cubes.

Like, comment, and share to be 1 of the 15 lucky fans who will also get a free Pillow Cube!

#byufootball #byu #byucougars #undefeated #pillowcube #bettersidesleep

[Tyler Heaps @tylerheaps1]

@pillowcube @BYUfootball Love this idea! Go Cougs!

[Tyler Heaps @tylerheaps1]

@ivankatrumpo Yes

[Tyler Heaps @tylerheaps1]

@ElonMuskOde Yes!

[Tyler Heaps @tylerheaps1]

@realTrumpNewsX Yes

[Robert Griffin III @RGIII]

Please don’t share the video of the Damar Hamlin play. Share this because we are all Praying for him and his family.

[Tyler Heaps @tylerheaps1]

Still searching for your own coupon codes online https://t.co/CTi9oeuppY

[Sport Clips Haircuts @SportClips]

The #headoftheclass19 giveaway is now in session! Visit https://t.co/S3HLNActew for your chance to win a Razer™ laptop, keyboard and mouse, plus prizes for your hair! #backtoschool

[Tyler Heaps @tylerheaps1]

@byubasketball #imlovinitbyu #byuhoops

[Tyler Heaps @tylerheaps1]

Having a great time at a @BYUbasketball game with my kids #BYUhoops

[Tyler Heaps @tylerheaps1]

@utahjazz and #StarWars it doesn’t get better than that, @BartSharp_ #UtahDMC

[Tyler Heaps @tylerheaps1]

@emperitasSG 11% of companies know their customer lifetime value.

[Tyler Heaps @tylerheaps1]

Working at EKR is always an adventure! #ekragency #digitalmarketing #GooglePartners https://t.co/56YKw95nOR

[EKR @ekragency]

Little did we know, @googlepartners would bring out our furriest, fuzziest, most cuddliest side. #WeArePartners #contest

[Semrush @semrush]

SEO Periodic Table of Link Building and Acquisition [Infographic] https://t.co/uPO1dJ4DrG via @marketingprofs

[Semrush Academy @SemrushAcademy]

Contest time! Win a set of new Apple AirPods by proving your SEMrush PPC toolset mastery!
To participate:
✅ Pass the SEMrush Exam for PPC Specialists https://t.co/XQzGiqNkBT until March 16
✅ Share your certificate with the hashtag #SEMrushAcademyPPC
✅ Follow @SEMrushAcademy

[Tyler Heaps @tylerheaps1]

I’ve earned the #SEMrushAcademyPPC certificate! Get certified too! #SEMrush #PPC https://t.co/Ux1NUVy3mi