One thing I genuinely respect about Bumble is that they were willing to question the exact thing that made them successful.
their whole brand was built around one idea, women make the first move.
so changing something that central to their identity? pretty damn gutsy.
excited to share: we're partnering with @Maruti_Corp alongside @SarvamAI, @CodeMateAI, @MiniMinesPower & Easework ๐
@SiftlyAI will boost Maruti Suzuki's visibility across ChatGPT, Perplexity, Gemini & more
full press release: https://t.co/v5EBMoxiMD
@Chalam_PVS CMO conversation every week. They ask "are we cited." The answer is "this week." Until the metric becomes drift-adjusted, the budget keeps getting cut.
The majority of exercise's benefits are gained in the first few minutes you do
Just 15 minutes of moderate daily exercise is linked to a 14% reduction in mortality
How much is too much marketing?
Zepto is burning โน250 crore monthly, with a โน120 crore spent just on digital marketing. While this is common in the startup environment, it would be shocking in a conventional business. Introducing habit-changing products comes at a cost.
Random Thoughts
One of the hardest things in business is staying relevant, especially when youโre playing the long game. Balancing adaptation with a sense of reason is key have a meaningful change.