upside 📍

Telling stories of startups outside of Silicon Valley. Called “Almost as good as getting an MBA” by @businessinsider. Hosted by @ekhornung & @jayclouse.

[upside 📍 @upsidefm]

📍Hello Hello Hello📍

Welcome to the upside NETWORK, a localized media network about emerging businesses - early stage startups, brands, and franchises that can scale beyond their geography - and those that fund and support them

https://t.co/bNCScMtWf7

brand portfolio: 👇

[Eric Knight Hornung @ekhornung]

I am in awe of @joincolossus Review.

Five years ago @jayclouse and I had an idea to publish an in depth quarterly business review focused on the best builders and investors outside SV.

We called it the update by @upsidefm

It was a TON of work and we delivered on three publications we were proud of. Top position in Hacker News, tens of thousands of impressions… but was it perfect?

Artie Isaac, professor of entrepreneurship at OSU, once told me that “when your skill lack behind your vision, you end up frustrated because you can’t deliver on what your brain sees.”

We didn’t have the skill to deliver on the vision.

A few years later @aebridgeman launched the Operators Handbook and I thought that was even better. I loved the print element, the depth, and the variety.

Then I saw what @patrick_oshag and his team did with the Review… damn near perfect. So happy to have been an early subscriber.

The mix between Serif & sans-Serif fonts, the white space, the print construct. Depth of research, simplicity of sentence structure, uniqueness of subjects covered.

It’s beautiful.

I’ve read Issue 1 twice. Can’t wait for Issue 2.

[upside 📍 @upsidefm]

@jayclouse For anyone wondering about that recorded podcast episode from July 2020...

https://t.co/5fsLA6I1SL

[Jay Clouse @jayclouse]

Announcement time!

Today, I'm launching the Creator Science Syndicate – a community of creators, investors, and subject matter experts investing in the best companies in the creator economy. 🔥

WHY A SYNDICATE
Over the last several years, not only have I built relationships with a ton of creators, but also the founders of creator economy companies.

It's given me the opportunity to personally invest in a handful of companies inside of the creator economy – companies like @MavenHQ and @intros_ai.

The Creator Science universe has grown a lot:
• 40K email subscribers
• 15K YouTube subscribers
• 2M podcast downloads
• 40K friends on Twitter
• 30K friends on LinkedIn

And it's created a new opportunity: connecting the creators in my audience to these investment opportunities too.

OUR TEAM
For this syndicate, I've partnered with @johnmgannon of Venture5 Media, one of the original creators focused on the VC space and an active angel investor.

He also cofounded GoingVC, a leading VC education program with 500+ alumni around the globe. I read John's blog for years before he became both a member of The Lab and a personal friend.

I'm excited about working with John because of his experience in the venture world, and because he has global reach into hundreds of VC firms that our portfolio companies will be able to tap into as they grow.

THE BACKSTORY
I first became interested in the syndicate model when I met Peter Livingston (@unpopularvc) in 2020 (this conversation is recorded as a podcast, by the way).

Peter showed me that, in a lot of ways, running a syndicate was much more like being a blogger than a venture capitalist.

I was studying investing at the time but becoming more interested in being a creator – so this spoke to me.

Today, we've come full circle.

HOW TO JOIN
The creators of the creator economy are doing better than ever – and so are some of the companies supporting them.

We won’t just invest in companies that we believe in, but companies whose products we personally use. We have investment experience as well as a unique perspective on creators, their needs, and which companies are actually addressing them.

If you're an accredited investor and are interested in investing in some of the best companies in the creator economy...this is for you.

I'll add a link to the syndicate in the tweet below and my DMs are open.

Our first deal will be shared next week.

[Jay Clouse @jayclouse]

I'm on pace to break $300K this year as a creator.

But that's not from one single product or service – it's split between a bunch of different income streams.

Here are 8 revenue streams you can add to your own business: 🧵

[Jay Clouse @jayclouse]

I've made a lot of mistakes in 6 years as a creator.

But those mistakes have put me on track to earn $300K this year.

Here are 20 lessons I wish I'd learned sooner: 🧵

[upside 📍 @upsidefm]

@LiveLikeInc @ekhornung @jayclouse sorry, wrong number

[upside 📍 @upsidefm]

@tylertringas mozz sticks, gyoza, mussels, flatbreads...

[Patrick Bailey @pbailss]

It has been 1 year since @AllieMartin8 and myself started @WhenPigsFlyPod! Super proud of where we’ve been and where we are going! #podcast #business #startup #investing #ohio #Cincinnati @jayclouse @ekhornung @upsidefm #tweet100 https://t.co/zQzPIn3hES

[Matt Hunckler @Hunckler]

This is not new. The shift to the Unvalley—or Mighty Middle, or Rise of the Rest— has been happening for a long time.

Now we're seeing that it's an exponential curve and not linear.

@RiseOfRest @alexisohanian @drivecapital @upsidefm @PowderkegHQ

https://t.co/2rnDL5MGdY

/5

[614startups @614startups]

On today's episode, we throw it back to a masterclass in podcasting with the master podcaster and serial entrepreneur himself @jayclouse of @upsidefm
https://t.co/izCby4BC6G

[casey allen @casey__allen]

1/ Outside VC firms that have made 2 or more investments into MN startups.

If you're a MN software startup that will likely raise venture $ and have most/all of your time is in Minnesota, you might find this relevant.

[Jay Clouse @jayclouse]

Excited to share that #Tweet100 is featured on @ProductHunt today!

To date, #Tweet100 has helped more than 1,200 people gain more than 110,000 followers 🤯

Learn more and support the campaign here.

I'd love your support on the campaign 🙏

https://t.co/Q4k9ee7dF1

[Midwest Startups @MidwestStartups]

We are one week out from our next edition of the #MidwestStartups newsletter! Get primary access to our bi-weekly newsletter when you subscribe:
https://t.co/TZyZJ1Zyj8

[Tyler Tringas @tylertringas]

Who are the good venture fund administrators that a new GP could realistically work with?

[upside 📍 @upsidefm]

@BrettHornung do it then

[Allie Martin @AllieMartin8]

What he said 🤗

[Patrick Bailey @pbailss]

Super proud of how far @AllieMartin8 and I have come this year personally, professionally, and especially woth @WhenPigsFlyPod!!! So much more to come! #whenpigsfly #podcast #PodcastAndChill #GenZ

[Patrick Bailey @pbailss]

Super proud to be a part of it with @Nationwide Ventures team #nationwideventures #VentureCapital #Ohio #letsgo

[Eric Knight Hornung @ekhornung]

I’m so grateful for the family, friends, vendors, bridal party, and Colleen that made 12.4.21 such a beautiful and love-filled wedding day.

[Eric Knight Hornung @ekhornung]

Hey, Cincinnati (and nearby located) founders. I have been loosely organizing a founders-only meet up for January. Who is interested?