Prasad Vana

Associate Professor of Marketing at the Tuck School of Business at Dartmouth! Interested in microeconomics, empirical modeling, data science & machine learning.

[Prasad Vana @vana_prasad]

Always a great resource to learn about the field!

[Avi Goldfarb @avicgoldfarb]

My PhD syllabus for Introduction to Quantitative Marketing @rotmanschool. Updated for 2025. Comments welcome. https://t.co/Av5rHp8Ewy

[Prasad Vana @vana_prasad]

@dade_us Having lunch with Enrico Fermi.

[Prasad Vana @vana_prasad]

@j_jason_bell Group buying. In its earliest iteration, Groupon, for ex, would offer a deal only if at least certain minimum number of people agreed to buy. There is a literature that has focused on acceleration in interpurchase time as the deal gets closer to realization, reducing uncertainty.

[Prasad Vana @vana_prasad]

@Chanman_ECON I'm so sorry for your loss Kosuke. My deepest condolences.

[Prasad Vana @vana_prasad]

@garjoh_canuck @mimansabairathi @alexpmil @PManchanda_ @retohofstetter @Handelsblog Meme game on point.

[Prasad Vana @vana_prasad]

@eleafeit It's the title of the PDF that you need to change. This is a field different from the file name. You can change the file title in document > properties > description. Annoying quirk from PDF where this random field is displayed at the top rather than file name.

[Prasad Vana @vana_prasad]

@StephMTully @real_k_diehl @EeshaSharma Congratulations!

[Brett Adcock @adcock_brett]

Researchers just developed DeWave.

The new AI system can turn silent thoughts into text by decoding brain signals.

The system achieved over 40% accuracy in translating verbs directly from neural signals, without the need for invasive implants.

[Prasad Vana @vana_prasad]

@AndreyFradkin @johnjhorton They've had it for a few months now. Also check out our IJRM paper on generating AI review summaries, precisely the application you see here!

[Prasad Vana @vana_prasad]

@morewedge @JerryZhang_yh @reneegosline Interesting paper. We have a similar result in our IJRM paper from earlier this year where we show that humans can't distinguish between human written and machine written reviews but that when told, prefer human written reviews over machine generated reviews! Do check it out!

[Prasad Vana @vana_prasad]

@unnatinarang Thanks for this. It was a wonderful read!

[Prasad Vana @vana_prasad]

@brett__gordon Great title!

[Prasad Vana @vana_prasad]

@SeilerStephan Congratulations! Well deserved!

[Prasad Vana @vana_prasad]

@dade_us Congratulations!!!

[Prasad Vana @vana_prasad]

@c_wiertz @ass_deans I have these socks! I carefully pick and choose the days to have them on!

[Stephan Seiler @SeilerStephan]

The European Quant Marketing Seminar returns for the Spring 2023 season. We have an exciting line-up of talks, starting with @nnabout this Thursday (2pm CET).

More to talks to follow by Hortense Fong, @AterItai, Rafael Greminger, and many others.

https://t.co/qepmFF7SYI

[Prasad Vana @vana_prasad]

We had a great time hosting @avicgoldfarb as a guest speaker for our Analytics course at @TuckSchool. Avi spoke about his new book and all the amazing insights about AI. Our students were highly engaged and asked several thoughtful questions. We also chatted about research ideas!

[Prasad Vana @vana_prasad]

@Dr_AnnaLusardi Yes!

[Prasad Vana @vana_prasad]

When this is the view from your window...

[Prasad Vana @vana_prasad]

Had a great time at the ISMS Early-Career Scholars Camp at Duke. Meeting old friends, making new friends, and pondering over great advice from senior faculty. Highly recommend this to all junior faculty in the field!