Olivia
Online
Viddy
@viddyapp
A brand new way to create landing pages so you can test 10x more.
New York, NY
Joined October 2022
41 Following
52 Followers
22 Posts
It’s crazy to me that e-commerce brands often pay $1000 for a single video to use on paid ads and then it goes stale in their dropbox folder after the ad has run its course in ~2 weeks. Why not re-use the videos on other channels?
One thing that we’ve found at @viddyapp is that when a video performs well on one channel (say paid ads) it tends to perform well on other channels too (say website and email/sms). One of the reasons we see high spend go towards video creative on paid ad platforms like Meta and TikTok is because those platforms are video-native. They make it very easy to use videos on these channels.
Using video on other channels like website, email, and SMS is much more difficult. Why? Because these platforms are not video-native by default. They are still primarily static image and text driven. It’s not easy to add video on your e-commerce website because site builders like Shopify don’t have good off the shelf video options, forcing brands to use custom HTML embeds which is still very limited. On top of this, there are many iOS technical challenges with handling video and user interactions (for example, you can’t autoplay a video unmuted which needs to be navigated with a more optimal video UX).
In today’s video-first world, brands need better ways to incorporate engaging video on their storefronts. Simple HTML and YouTube embeds just don’t cut it. Brands need more engaging video players that have shoppability built-in, in-video call-to-actions, watch data that can be owned to create segmented audiences, and more unique UIs for better engagement.
At Viddy, we solve this with video-native landing pages. This means our landing pages are video driven like paid ads platforms (Meta and TikTok). This makes it easy for brands to re-leverage high-performing video content they’ve already paid for and use it effectively on landing pages across their marketing mix (email, sms, website). After all, who wouldn’t want a higher ROI on video content you’re paying so much to have created?
Here’s an example of a @viddyapp landing page that is video-first that we created for Nailboo that re-leverages influencer content. This landing page can be used across acquisition and lifecycle channels such as paid ads, email, and sms.
Like + comment VIDDY if you want a link to the video landing page to play around with it yourself.
Why do brands re-use their same product page for every channel (paid social ads, email, sms, etc.)?
We know personalization converts better and the best way to personalize online shopping experiences is landing pages. So isn’t it a no brainer to use personalized landing pages across your marketing mix?
I’ve interviewed over 100 e-comm marketers at this point and found the main reason brands don’t use landing pages more frequently is bandwidth (both time and money). Average times from concept to production for a single landing page is usually 2-4 weeks. This is a lot of salary when factoring in the design and dev resources needed (agencies are also expensive).
But landing pages nonetheless are critical for the best e-comm stacks. They drive meaningful revenue as they usually convert 7-25% better than product pages when done correctly. But why? They’re usually highly personalized around particular offers or bridge the shopping experience from particular ad creative. They also give shoppers a new experience to see and engage with vs seeing the same product page (and abandoning it over and over).
Landing pages are important + they take too long to make = we need new ways to create landing pages that are time-effective and allow for rapid testing. This is what we’ve been building at Viddy (YC W23) with our brand new format of landing pages that is video-native.
Brands have been turning to Viddy to become their de facto landing page builder across their marketing channels (paid acquisition and lifecycle) because we allow new & engaging shopping experiences that convert and take <30min to create. This means brands can literally test 10x more landing pages.
Why are our LPs so easy to make? Our shoppable video UIs let your best video content replace copywriting, design, and development work. We also have battle-tested templates from our best customers.
Here’s a side by side comparison of our video-native landing page format next to a static product page from Mad Rabbit (brands should be using both!).
Like + reply VIDDY if you want a link to the video landing page to see how it looks below the fold.
Great case study on using Video Landing Pages to increase email revenue!
How we increased Infinity Hoop’s email CTR by +116% and CVR by +20%.
Infinity Hoop specializes in fitness and wellness products, primarily marketing an innovative hula hoop designed to help users achieve their fitness goals, alongside offering supplements and training videos. Their main product, the Infinity Hoop, is promoted as a fun and efficient way to burn calories and enhance fitness routines.
Infinity Hoop ran A/B tests in their Klaviyo Site Abandonment and Browse Abandonment email flows using @viddyapp to see the impact of using personalized video in their email strategy. They wanted a way to re-leverage their UGC video content and top performing ad creative so they turned to Viddy.
They included dynamic Viddy email modules in their email templates that linked out to Viddy’s video landing pages. The videos in the landing page feature testimonials explaining the results people saw from using the product and how to use the product effectively (product education).
Infinity Hoop liked using Viddy due to the speed at which they were able to create custom landing pages specifically for their email traffic. Usually building custom landing pages takes a lot of resources (dev time, design time, QA time, etc.), but with Viddy they were able to get landing pages built in <10 min since their video content did all the heavy-lifting from design, content, and development perspectives.
After seeing success on their email abandonment flows (+116% CTR, +20% CVR), Infinity Hoops has now been using Viddy for all of their email campaigns as well to better personalize and drive more profitability on a weekly basis (after all, email is one of the most profitable channels).
Here’s what one of the Viddy landing pages Infinity Hoops created looks like:
Excited to announce @viddyapp's partnership with @PostscriptIO! If you’re looking to improve your SMS campaign/flow CTR and CVR with our unique mobile-optimized landing pages feel free to DM me. Brands using our landing pages have increased CTR by 20-60% and CVR by 10-35%.
Just found out @viddyapp was featured on @ycombinator 's “Top 100 E-Commerce Startups” list for 2024. Really cool to be on this list with other heavy hitters like Instacart, DoorDash, and Whatnot.
See the full list here: https://t.co/BD3e10nMrj
We just had a blowout test with results that I couldn’t believe until I saw they were stat-sig. We increased CTR by +73%, CVR by +60%, and AOV by +54% in an email promo campaign A/B test with Dr. Brandt Skincare.
How we increased 8-figure e-comm brand Carpe’s abandonment email/sms flow CVR by 39.6%.
Like most e-comm brands, Carpe initially created their email & sms abandonment flows in @attentiveHQ with a “set & forget” manner. Like most brands, after they set these automations up, they hardly optimized them (due to bandwidth), especially when compared to their email/sms promotional campaigns.
Carpe decided to A/B test 2 of @viddyapp's video landing pages (they picked 2 of our premade templates) against their Shopify product pages as the link in their abandonment flows.
The best performing Viddy video LP increased CVR by +39.6% when compared to linking out to product pages in their email/sms abandonment flows.
Video below shows what the outperforming video LP looked like.
Most brands think redirecting back to a PDP or cart is the best link to use in abandonment flows, but this isn’t quite true…Shoppers don’t want an email pushing them back to the product page they literally just abandoned. Our templated video LPs are a fast and novel way to re-leverage existing video content in a way that better persuades buyers to convert.
Our video LPs outperformed the Shopify product pages for the following reasons:
1. Good videos in the LP that the user hasn’t already seen on the Shopify site, providing added social proof.
2. Fast LP load times (Viddy video LPs load 50-90% faster than Shopify sites)
3. A unique shopping experience that’s optimized for mobile (where most email/sms traffic is)
4. A streamlined buying experience that removes all the distraction and widgets that a typical Shopify site has
P.S. this video LP took 29 min to make. DM me if you’d like me to make a video LP for your brand!
Exciting to see brands use video LPs for their SMS campaigns!
How we increased 8-figure brand @MadRabbitTattoo SMS campaign AOV by +44% and conversion rate by 7%…
With Mad Rabbit’s MLK weekend holiday sale approaching, they decided to A/B test the landing pages (LPs) in the SMS campaign. They tested 2 @viddyapp video LPs (different premade templates we’ve created) against Mad Rabbit’s Shopify homepage in the SMS message links.
We kept the copy of the SMS messages in @PostscriptIO the same across all variants to purely measure the impact of the LPs.
Here were the results comparing the best Viddy video LP against the homepage link:
- Average Order Value (AOV): +44%
- Conversion Rate (CVR): +7%
- Earnings per message: +52%
It’s crazy to see how big of an impact a dedicated and mobile-optimized LP can have on SMS campaigns, yet 95% of brands are still using their product pages or homepages as their SMS links.
I think our video LP formats especially lend themselves to SMS, since these users are almost guaranteed to be on mobile. A slick video-forward app-like experience like this was bound to both delight and convert.
Video below shows what the winning video LP looked like.
I think our video LPs outperformed the homepage due to the following:
1. Quality videos throughout the LP that the user hasn’t already seen on the site. Very powerful social proofing.
2. Fast LP load times (we load 50-90% faster than Shopify sites)
3. The 30% promotional offer is very clear throughout the page
4. Discount is automatically applied, so the user doesn’t have to type in a code
5. We limit the products shown on our products listing page which (1) reduces paradox of choice and (2) increases AOV by driving higher priced bundles
6. Optimized mobile experience that feels like a native video app
P.S. this video LP only took 25 min to make. Let me know if you’d like me to make a SMS campaign LP like this for your brand.
I interviewed 50 email & sms marketers at DTC brands, and I found that 90% of them cared only about open rates and clickthrough rates, but not conversion rate. That’s money left on the table.
They expected the person who owns the online website to be in charge of conversion whereas their job as the email/sms channel owner was just to get more traffic to the website. None of these brands tested landing pages (LPs) in their email/sms flows.
This disconnect of email/sms & website teams ultimately leads to an under-optimized shopping experience. Email/sms teams rarely coordinate with website teams, leaving them with 3 link options to use in all their email/sms flows: product page, collection page, and homepage. But the shopper has likely seen all 3 of these pages, none of which are personalized…not good.
There’s huge opportunity to better personalize content and shopping experiences for email/sms traffic with LPs. LPs enable brands to create more cohesive email/sms shopping experiences and unlock more email/sms revenue.
Check out this example video LP we made for Dr. BRANDT. Instead of redirecting their email/sms abandonment flows to their PDP like most brands, our LP features new compelling content that addresses why the buyer abandons in the first place. For example, the video LP features esthetician reviews, video testimonials, and before & afters of product efficacy.
Brands using our video LPs have been able to increase their email/sms abandonment flow CVR by 18-26%. That’s a lot of revenue for what’s usually the highest volume automated email flow.
P.S. This LP took 23 minutes to make. Feel free to DM me if you want us to make a video LP like this for your brand!
Excellent abandon cart email LP here. Also a great way to re-leverage existing content to create high converting LPs specifically for email/sms abandon flows
I see a lot of DTC e-comm brands lean into founder origin stories to build a unique and memorable brand. However, I’m rarely impressed with how brands do this and I think there’s a lot of low hanging fruit…
I typically see an email/SMS with plain text of the founder explaining “This is why I started the brand…”. Communicating a founding story is far more memorable when done via video, but these videos live exclusively on social platforms…and die a few days after being posted. Brands should make these videos more evergreen in their email/sms flows.
When you have people like LeBron James, Cristiano Ronaldo, or Venus Williams as the face of your brand - why isn’t that video content built into the brand’s email/sms strategy?
I spoke to dozens of e-comm email/sms marketers and found they have poor solutions to show video in email/sms channels. The most common solution I heard was linking to YouTube or Instagram because it’s too costly & time-consuming to build dedicated landing pages (LPs) with a good video experience for email/sms channels.
Linking to YouTube or Instagram is a pretty under-optimized way to show video for a few reasons:
1. The buyer will likely see a competitor’s preroll ad on YouTube before a brand’s content shows - yikes!
2. Social platform algorithms take buyers away from branded content
3. Can’t feature products and checkout within videos on all social platforms
4. Zero visibility and ownership on engagement/watch metrics. This blocks event-based segmentation to retarget user cohorts (example: users who watched 75% of a specific video featuring a product)
We built our personalized video LPs to solve this. Brands create beautiful LPs with us in <20min for their email/sms traffic to show videos in an engaging UI that (1) keeps buyers on-site and (2) was designed to convert.
In 12min, I made this video LP for Venus Williams’ protein brand, Happy Viking, to use in their email/sms flows. Imagine clicking an SMS/email and landing on this. This is far more likely to leave a memorable impression than a plain text email!
If you’re a Shopify brand and want an LP like this, let me know and I’ll make it for you.
It's great to see e-comm brands finally use dedicated landing pages for their Email & SMS channels. We all know landing pages convert better than regular product pages so using them in email/sms flows should be a no brainer!
This landing page by @mycarpe for their abandon cart email/sms flow is incredible. Here’s why…
Their abandon cart landing page showcases NEW supplemental content that isn’t on their product pages to better persuade the abandoner. They feature expert scientific explanations on how/why their products work, video testimonials from customers, and videos of their founders to build an emotional connection with the buyer.
Showcasing new content in an abandon cart flow is really smart when you think about it. A shopper primarily abandons because they haven’t been convinced the product is worth it yet. Instead of showing them the exact same product page they literally just saw (and abandoned), it’s far more effective to show new educational and validating content about the brand + products. Carpe nailed this.
It’s exciting to see brands starting to invest more in landing pages for their email/sms flows instead of strictly just for paid ads.
Given most e-comm emails and sms messages currently redirect back to a product page, home page, or collection page…there’s a lot of easy revenue left on the table by not using landing pages in these flows and campaigns. Landing pages do convert higher than PDPs after all.
It’s also a fantastic way to re-leverage all the great video content a brand already has!
What do people think about landing pages for email & sms flows like this?
P.S. This landing page took 24 minutes to make. DM me if you want me to make a custom video landing page like this for your brand!
@MadRabbitTattoo has the most personalized and unique abandoned cart email/sms flow I’ve ever seen. Here’s what they did…
They created a landing page (LP) specifically for their abandonment email/sms flows instead of linking back to their website’s product detail page (PDP). Their LP shows new content that isn’t on their PDP such as video testimonials, before/after graphics, and how-to-use videos.
The personalization in the LP is amazing….they shot a video specifically about cart abandonment! That’ll definitely leave a good impression on a buyer about the brand just out of pure uniqueness.
It’s exciting to see how brands are finding new ways to incorporate video content into channels like sms/email because they know video converts better.
The psychology of this LP is also pretty interesting. The concept of showing new content to a buyer when they abandon their cart is a lot more effective than showing the same PDP (that they literally just saw) when you think about it.
Whenever I abandon a product in my cart, I find myself looking at other sources for more validation that the product is worth my money. I look on YouTube, Instagram, Reddit, and Google to see what other reviews and info I can find that wasn’t readily available on the brand’s PDP.
Mad Rabbit’s LP has this same factor of showing “additional validating content”, but also keeps me on their site which is a huge bonus because it allows for seamless purchasing with the “Continue Checkout” buttons all over the LP.
What do you think about LPs for email & sms flows like this? Would love to hear in the comments.
P.S. This LP took 18 minutes to make. Feel free to DM me if you want me to make a video LP like this for your brand!
I signed up for 500 brands’ abandoned cart/browse flows and was surprised to see 95% redirect back to the PDP (product page) in their email/sms messages….this is severely under-optimized.
The #1 reason buyers abandon is they haven’t been convinced from the brand’s PDP that the product is worth it. Directing back to a PDP isn’t very effective since you’re showing the exact same content the shopper literally just saw.
I think showing a personalized landing page (LP) with NEW content such as video testimonials, founding stories, and product demos is far more compelling to the buyer. This seems obvious…so why aren’t brands using LPs for their email/sms traffic?
I spoke to dozens of email/sms marketers and found they don’t have bandwidth to create LPs specifically for email/sms traffic. It’s expensive ($2-$10k per LP) and time-consuming (2-4 weeks per LP). Really unfortunate since we know LPs outperform traditional PDP CVR (why acquisition marketers invest so much into LPs).
We’re building ways to make personalized Video LPs specifically for email/sms channels in <20min. We’re making templates around core sms/email use cases….guess which one we’re doing first? Abandoned browse/cart!
In 9min, we created an abandon cart Video LP for HexClad to show what this can look like (link in the comments to play around with the experience). @hexclad , what do you think?
Imagine you receive an abandoned sms or email from HexClad for the Hybrid Pan sitting in your cart…you click the link…now you see this beautiful video LP with NEW content + social proof instead of the same PDP you already saw and abandoned. Are you more likely to buy the Hybrid Pan now?
Would love to hear what people think about this! Feedback is very welcome :)
If you’re a Shopify brand and want a LP like this, let me know and I’ll make it for you.
.@viddyapp's (YC W23) Video Storefronts help e-commerce brands create high-converting video-first storefronts that feel like social media.
Integrating them into the shopping exp, brands improved return on ad spend by 30% while decreasing CAC by 20%.
https://t.co/pLBXTI3L9a
We talked to @HarrisRules13, co-founder of @viddyapp, about how DTC brands can increase engagement and conversion rates with UGC videos on their product pages. TL;DR - if you don’t leverage this, you’re leaving money on the table… https://t.co/epNBqFM3Qu
E-commerce brands should use @viddyapp!
🛒 Shoppable Video UIs
📈 Boost Conversion Rate
💻 Easily Embed in Websites
🛠️ Fully Customizable
"Make your website feel like TikTok & IG"
Founders: @HarrisRules13 & Nihar Patil + backed by @ycombinator (W23)
https://t.co/7WHUY14u0A
Welcome to YC, @HarrisRules13, Nihar and team @viddyapp!
Viddy enables e-commerce brands to add interactive and shoppable video experiences (modeled after Instagram Stories & TikTok feeds) to their websites to increase personalization and conversion rate: https://t.co/78CuMgiktj
I spoke to Selom Agbitor, Forbes 30 Under 30 & Co-Founder of 8-figure DTC brand Mad Rabbit, asking him what the most challenging problem he's ever faced was and how he tackled it....🧵
Adding interactive videos to your e-commerce website can help increase conversion rates by 20% @viddyapp https://t.co/56iLwDFxJs
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