A deep dive into the making of The First Salute. Blooloop spoke with @loremipsumcorp’s @abbyhonor, @thechriscooper, and moi, along with the exhibition’s curator, Dr Josh Perelman, about how the project for the Weitzman National Museum of American Jewish History came together.
Full article in first comment.
@Blooloop speaks with Lorem Ipsum about the creation of The First Salute, which inaugurates a brand-new special exhibitions gallery and marks the first phase of a major, multi-year transformation of the Weitzman Museum of American Jewish History.
“The result,” writes Blooloop editor Charlotte Coates, “offers a contemporary approach to experiential museum design, blending more than 100 historical artefacts with traditional filmmaking, computer-generated imagery (CGI), and cutting-edge generative AI.”
Read the full article via the link in the first comment.
Museum media demands the utmost in credibility and accuracy — it's not just entertainment, it’s scholarship made visible. That’s the museum’s contract with the visitor: everything on the wall is taken as fact.
Our exhibit “The First Salute,” now at the Weitzman National Museum of American Jewish History, is living proof that generative production tools have reached a level of control where every detail can be fact-checked and faithfully rendered: from period costumes to settings, from ship models to the tiniest props, from character likenesses to accents and dialects.
But the AI video models are just a tool. Reaching this level of accuracy still takes the full production process — historical consultants, production designers, costume designers, fact-checkers, and more. The technology accelerates the work; it doesn't replace the expertise behind it.
“The First Salute” is on view at the @weitzmanmuseum through April 2027.
#AI #AIFilmmaking #AIFilm #AICinema #GenAI
Lorem Ipsum’s work on “The First Salute” was featured by ABC in Philadelphia. We designed the exhibition and produced films for the experience at the @weitzmanmuseum — Weitzman National Museum of American Jewish History, now open through April 2027.
Thrilled to share that The Disappearance of Josef Mengele, directed by Kirill Serebrennikov, has received 7 nominations at the German Film Awards (Deutscher Filmpreis) — often considered the German equivalent of the Oscars.
Our nominations include:
– Best Feature Film
– Best Actor (August Diehl)
– Best Cinematography
– Best Sound
– Best Production Design
– Best Costume Design
– Best Makeup
Proud to be part of this and deeply grateful to the entire team who brought the film to life.
At @loremipsumcorp, we’re proud to be part of this. Shooting on film these days — especially on a limited budget — requires real commitment and an unwavering vision. Congrats, Kristen and @coreycwaters ! (And given the rapid advance of AI, we may soon be saying the same about shooting in general.)
We’re thrilled to share that Kodak honored Kristen Stewart with the Debut Feature Award for her directorial debut, The Chronology of Water.
Presented at the ASC Clubhouse in Los Angeles, the Kodak Film Awards recognize filmmakers, artists, and collaborators whose work shapes the future of cinema while honoring the enduring legacy of film as a creative medium.
The Chronology of Water was shot on Kodak stock by cinematographer Corey C. Waters.
Other notable productions shot on film this year include One Battle After Another, Sentimental Value, Marty Supreme, Sinners, Bugonia, If I Had Legs I’d Kick You, and The Smashing Machine.
Generative cinema has arrived. We don’t yet know what shape it will take, but the tools for storytelling are already in our hands. Over the past few years at @loremipsumcorp, we’ve been experimenting with AI across commercial and museum projects. Here’s our first narrative short:
https://t.co/dvFUPvBXjS
I just got back from Cannes where we were celebrating two films we had a hand in producing (The Disappearance of Josef Mengele directed by Kirill Serebrennikov and The Chronology of Water directed by Kristen Stewart).
Google rolled out Veo 3 the same day I was at one of our premieres. The timing felt symbolic - here I was, watching these incredible performances (with the actors right there in the room with us), while this big AI announcement was happening. It crystallized something I'd been feeling all week: I'm living in these two worlds that don't quite connect yet.
AI was definitely present at Cannes - talks, panels, entrepreneurs with new tools, the whole thing. Everyone's sophisticated about it, aware of what's coming. But watching the films premiering there... AI wasn't a central component in their creation. While AI dominated many of the panel discussions, the screening rooms were showing work where these new technologies hadn't played a fundamental role.
It felt like France before the Germans rolled over the Maginot Line - you can feel something coming but life continues as before. I kept looking around wondering who will adapt, who won't, whether Cannes will change or become this bastion for traditional cinema.
I left with less clarity than when I arrived. I can see Marvel films being made with AI, but these intimate films we were watching? With performances that were so specifically human? I don't know. I went in thinking AI would change everything. I left thinking... yes, it will be enormously disruptive, new geniuses will emerge, we'll see amazing new art. But what won't change? What comes forward with us? That's a harder question to figure out.
Anyway, here I am in a tux with my business partners at a premiere.