WebFluence Digital helps SMEs across Ireland and the UK get online presence that actually works. We build websites, develop brands, and implement AI solutions.
@theppcdude Your maths makes sense at $30–50 clicks.
For a roofer who can't do $100 a day yet, what's the smarter first step?
1 tight town, exact match only, or skip ads and fix the Google profile first?
Most Dublin SME sites need 5 schema types, not 50.
Organization, LocalBusiness, Service, FAQPage, Article. What each does, where it goes, and the 5 mistakes that make markup worse than none.
When did you last check yours? https://t.co/nXNxAnVVOD
@HunterLapeyre@ibbysmb No, contact. The follow-up.
After the estimate goes out, does someone set a day to call or text the homeowner again?
Or does it wait until they get back to you?
@HunterLapeyre@ibbysmb Smart. Hands free on the roof, real footage, no extra crew. If you go forward with it (or any other smart glasses), please share and let me know, I'd love to see it in work or help with the edit.
@SteveWhittleT2T@powerednow The bit that follows people home is usually the open stuff.
A quote with no answer. An invoice with no payment date.
Nothing is finished, so the head never switches off.
Did the survey say which of those weighs most?
@BeacCorp Peak month is when the follow-up slips.
More estimates go out, fewer get a second contact.
In October, does every open estimate get a next date, or does it come down to who calls back first?
@makeitcarefree 48 years is a proper answer to that question.
I'm curious about the other side.
When a homeowner gets your estimate and goes quiet, what usually brings them back? A call from you, or them coming round on their own?
@ChrisSimpson Those 3 get you in the map pack.
What keeps you there is activity on the profile and a site that backs it up.
Schema with LocalBusiness and service markup, a clean sitemap, and service pages that match the category.
Do you see the site moving rankings, or mostly the profile?
@Andrew_Blumson@Replit TikTok as a channel for builders is still early.
Same problem I see on websites: getting found is one thing, the reply after the enquiry is another.
Are you testing it for product launches or for client work?
@HunterLapeyre Useful rule. If you swap the city name and the page still reads fine, it isn't from the field.
Do you lock a next contact date on those city-page leads once the estimate goes out?
@HunterLapeyre@ibbysmb Better quality at a higher cost is a trade a lot of roofers miss.
Once those leads land, do you track how many get a next contact date the same day?
@integrity1roof Clean Cincinnati replacement.
While the crew is finishing jobs like this, open estimates often sit with no next call booked.
Do you put a follow-up date on every estimate before it leaves?
@CapitalCityBrad Looking forward to the Dropping Bombs episode.
Business, roofing and AI in the same conversation is rare from someone still running a crew.
What's one ops lesson you already know you'll say on the show?
@beeroofingext Clear distinction between repair and replacement is what homeowners need.
Same clarity helps after the estimate leaves. Do you set the next contact date before they go quiet?
@beeroofingext That's the part most roofers skip.
Who does the follow-up at your place, you or someone in the office?
And is the next date written down somewhere, or kept in your head?
@nthntrvls Agree. The agency price puts them off, but the bigger block is habit.
Most owners have a workflow that half works, and changing it feels riskier than the leak.
The data has to show up in plain words, inside the routine they already have.
Seen that too?