Will Poskett

Multi Award Winning Marketer | ex @droga5 @WiedenKennedy @wwsaatchi | I write about #marketing #brand #web3 | founder

[Will Poskett @willposkett]

Some say Jesus turned water into wine.
@LiquidDeath
turned water into a company now worth $700m

Want to know how they did it? Read on 👇🧵
#marketing #brand #business #scaleup

[Will Poskett @willposkett]

@davedyecom @VikkiRossWrites @grightford @davetrott @markpollard @HarrisoSteve Yeh i heard the same.
It was a bit rude of the creatives to put them in boxes and ignore them hey!

Classic creatives, not listening to planners ;)

[Will Poskett @willposkett]

@TraceWall @klaviyo 74% claim it impacts current spending, wowza that is massive @TraceWall

I would advocate brand building is more important than ever, there is hard evidence to show it improves price elasticity.

[Will Poskett @willposkett]

@VikkiRossWrites @grightford @davetrott @markpollard @HarrisoSteve @davedyecom Back in the apparently Mother, had a blank page.
Might be an urban myth however.

[Will Poskett @willposkett]

@ImChaseMohseni 100% more marketers need to think, short AND long-term.

Unfortunately too many brands focus on the former, driven by finance people.

[Will Poskett @willposkett]

@TheCoolestCool Totally agree @TheCoolestCool .

Although it can also be exhausting to create.

Consistency is key.

[Will Poskett @willposkett]

@kat_boogaard Sorry meant to have replied to this sooner, but I was running late.

[Will Poskett @willposkett]

@Dmurr68 Totally agree, oh hey @Dmurr68 i decided to start a new account today. Hence 8 followers lol.

[Will Poskett @willposkett]

@TheCoolestCool Spot on @TheCoolestCool . I also think the algorithm is rewarding quality of quantity, these days.

[Will Poskett @willposkett]

CONCLUSION
If your a #scaleup do better marketing by learning from
@LiquidDeath ...
1/BUILD A DISTINCTIVE BRAND
2/ SPEAK TO A BROADER AUDIENCE
3/ BE SOCIAL FIRST & SHAREABLE
4/ EMBRACE A CHALLENGER MENTALITY

[Will Poskett @willposkett]

3/ DISTINCTIVE BRAND Pt 2

He saw a category filled with brands that all tended to look/talk the same. Brands who focused on:
-Purity
-Nature
-Mountains
-The bottle.

He realised the category was ready for disruption.
For a brand with a different look, feel & mission.

[Will Poskett @willposkett]

Btw if you like this content, please consider Retweeting and tagging a friend.

I regularly write threads on #marketing #brand and #business . It takes a long time to research and write them, so really appreciate it 🙏🙏

And now lets summarise all i've covered 👇👇

[Will Poskett @willposkett]

2/ DISTINCTIVE BRAND Pt 1

Co founder @Cessario knew the power of brand from day one. In a previous life he was a creative director at some of the top ad agencies in N.A.

He took what he had learnt form building brands like
@netflix
& applied it to his own company.

[Will Poskett @willposkett]

Some say Jesus turned water into wine.
@LiquidDeath
turned water into a company now worth $700m

Want to know how they did it? Read on 👇🧵
#marketing #brand #business #scaleup