@MarketingCloud Think, one smartphone can now represent engagement across SMS, push, email, web, phone, and multiple social channels...not to mention that consent and tracking can be customized for each!
@MarketingCloud A6: Less reactivity to siloed marketing engagements across multiple channels and more proactivity around well-designed journeys #marketingChats
@MarketingCloud A5: Push for sure. There's additional intent shown by consumers if they have installed your app and enabled notifications. Plus, there's a little less regulation and a richer engagement tail that can be analyzed depending on your analytics. #marketingChats
@chadswhite I enjoyed your article. I would love to see companies adopt a one-time-email preference, where on the back-end, brands genuinely remove the email address from their marketable db once the sole email has been sent.
@DunkinChicago please remove the 223 Washington location from ordering. It is permanently closed. Also just lost my money on a mobile order and don't want to wait over 30 mins w the cust svc hotline. Someone help!
Basically, this marks the end of the VLOOKUP vs. INDEX(MATCH) nerd fights. It's the Blu-Ray vs. HD-DVD of the data world. Both lose, because a far superior disruptor made them irrelevant.