YDW - Yes Digital Works

Smart marketing powered by AI and real insight. We help businesses get found, remembered, and chosen — with strategy that earns attention.

[YDW - Yes Digital Works @YesDigitalWorks]

“The essence of strategy is choosing what not to do.”
— Michael Porter

[YDW - Yes Digital Works @YesDigitalWorks]

Anthropic's bizarre call for everyone to slow down on AI is a pipe dream — here's why that will never happen | via @techradar https://t.co/VZW1Bwqsl6

[Chandra Observatory @chandraxray]

The supermassive black hole at the center of our galaxy, Sagittarius A*, is blowing a hot cosmic wind — something scientists have been hunting for over 50 years. ⚫More on the discovery at: https://t.co/rm9nkb4Jsf

[Semrush @semrush]

Agentic search is AI that retrieves, evaluates, and acts on information on behalf of users.

A search engine retrieves what you ask for.
A chatbot generates an answer.
An agent breaks your goal into steps, uses external tools and live websites, and adapts when something changes.

It researches, compares, and increasingly takes action – booking, purchasing, planning.

What changes for brands is where the evaluation happens:

Traditional search → a person visits your site and makes a judgment
AI search → the AI composes an answer that may or may not include you
Agentic search → the AI researches you across multiple sources, compares you, and may take action – before a human is involved

As agents take on more complex tasks, they test whether they can:
• find you
• understand you correctly
• validate you through independent sources
• trust you enough to act

See how it works ↓
https://t.co/epABKo3NLF.

[YDW - Yes Digital Works @YesDigitalWorks]

Meet Wander, a StumbleUpon-inspired tool for discovering the ‘small web’ https://t.co/AHsryQ1nrf via @techcrunch

[YDW - Yes Digital Works @YesDigitalWorks]

Russia's Military Hackers Targeted Home Routers Across 23 States. Here's What to Do

Federal agencies disrupted the attack but were direct about what comes next. These five router security steps are the responsibility of individual owners. (via @CNET)

https://t.co/Bq09zrkvOY

[Hubble @NASAHubble]

City of stars, are you shining just for me?

This new Hubble view shows the spiral galaxy M88, located about 63 million light-years away.

M88 is an active galaxy, which means that its center holds a supermassive black hole that snacks on gas and dust: https://t.co/wgqlDIHqSq

[Neil Patel @neilpatel]

Your website ranking #1 doesn't mean AI cites you. Most AI-generated answers pull from Reddit threads, YouTube reviews, forums, and third-party mentions, not your blog. Your site is the floor now. Being mentioned everywhere else is the ceiling.

#AISearch #SEO #DigitalMarketing #NeilPatel #SearchEverywhere

[Visit London @visitlondon]

Brightening up your feed, one beautiful London street at a time🌈 [📸 @lililondoner] #LondonMakesItPossible #VisitLondon

[Julian Goldie SEO @JulianGoldieSEO]

GPT 5.6 leaks are already showing up.

But the smartest move is not waiting for launch day.

Here’s how to prepare now:

1. Write down your current AI workflows.
2. Pick 5–10 tasks you run often.
3. Save the current inputs and outputs.
4. Test them again when GPT 5.6 drops.
5. Compare results side by side.
6. Pin your model version for important workflows.
7. Watch GPT 5.6 Pro closely.

The real advantage is not using the newest model first.

It’s knowing exactly what improved.

Save this video, you’ll be ready before GPT 5.6 lands.

Want the SOP? DM me. 💬

[Semrush @semrush]

Google released a major update to the Universal Commerce Protocol (UCP) in March 2026.

UCP is an open standard that enables AI agents to communicate with ecommerce platforms and complete purchases on behalf of users.

For example, when a user asks Gemini, “Find the best running shoes under $100,” the AI agent can run a search, browse products across retailers, and present relevant options. With user approval, it can then complete the purchase – all enabled by UCP.

The March 2026 update introduces new capabilities, including cart support and access to product catalogs. Google has also simplified onboarding through Merchant Center to attract more retailers. UCP-powered checkout is currently available to eligible U.S.-based merchants, with global expansion planned throughout 2026.

Here's how to prepare your business now: https://t.co/1XIXFsKt2e.

[NASA @NASA]

Soon... full moon!

The next full moon will light the night skies on Sunday, May 31. If you've ever wanted to take a great picture of the Moon, check out our Lunar Photography Guide for tips and tricks: https://t.co/wp8uMt6pVP

[Semrush @semrush]

Most websites don’t need more content.

They need better visibility into what they already have: old pages, forgotten pages, orphaned pages no one has touched in years.

Your next traffic lift is already in your library. You just haven’t surfaced it yet.

That’s where Semrush SEO Toolkit becomes a real unlock showing you exactly which pages to refresh, fix, interlink, or prioritize.

Try it out now: https://t.co/2EmS6pmVfO.

[Noel Y. Calingasan • NYC @nyclovesnyc]

Memorial Day sunset over New York City as seen from Pebble Beach in Brooklyn Bridge Park

[Marketing Dive @marketingdive]

A custom animated ad sees the Minions’ work at a French’s factory disrupted by Goomi, a new antagonist who turns the condiment a different color.

https://t.co/aMAW46ws77

[NASA Ames @NASAAmes]

Where will you be Moon gazing from?

On Monday, May 18, look west just after sunset to see the crescent Moon and bright Venus in conjunction. Share your pictures in the comment section!

Learn more: https://t.co/R7B5bApOPw

[Semrush @semrush]

What are you really optimizing for: rankings or visibility?
Here's how SEO and GEO fit together 🔎

[NASA Solar System @NASASolarSystem]

Did you see Venus and the Moon last night? Tonight after sunset, watch for the crescent Moon to appear between Jupiter and Venus.

[Visit London @visitlondon]

All eyes on The Shard London 👀 [📸 @thephotocarver] #LondonMakesItPossible #VisitLondon https://t.co/gR6FQPuQxl

[TechCrunch @TechCrunch]

Ready for more AI-generated video to hit your feeds?

With Google’s Omni models, it’s looking pretty inevitable. Google DeepMind CEO Demis Hassabis said at #GoogleIO that the end goal of Omni is to enable people to “create anything from any input,” but with its initial launch, they’ll be focused on video generation, and the ability to edit photos through text commands.

Beyond that initial launch, Google’s planning for Omni to be able to generate audio from video, images from audio, and other combinations of media inputs and outputs.

[Search Engine Land @sengineland]

Fintech brands face a higher bar in AI search.

LLMs need to verify:
– legitimacy
– fees
– protections
– third-party trust signals

Here's how to improve visibility in ChatGPT and Google AI Mode without losing control of your brand narrative: https://t.co/sUy5bi8QYb