Yuhgo

Head of Design Strategy, Fidelity Investments. Formerly @_Continuum & @philipshealth. Focus on #finserv #healthcare, #servicedesign, #innovation

[Shreyas Doshi @shreyas]

Why do most teams that understand their customers still fail at creating winning products?

They fail to translate that understanding into the right product.

Why?

Chiefly, because they make a long series of average choices.

They choose between 2 or 3 obvious options but remain oblivious to the other 10 options that were available to them, with just a little more thought & creativity.

Do this repeatedly, over the hundreds to thousands of choices that a product team ends up making, and you get an average product and pedestrian positioning of said product.

So what do they do next?

Talk to the customer. Talk more to the customer. Go on a customer listening tour. Fixate on the customer. Answer support tickets to build more empathy. etc. etc.

All good things, but none of these things will solve the real problem: inadequate creativity, which stems first from a lack of appreciation of the role of creativity in product work.

This is why most teams out there are forever stuck on the treadmill of “doing all the right things” but still not winning in the market.

The takeaway:
You need to understand that you cannot consistently build winning products in your career without translating customer insight into the exactly right product, UX, and positioning. And creativity will provide you the greatest alpha there.

So, embrace the importance of creativity and thoughtfully inculcate it within your product team.

[Diane Webber @dwebbNPR]

NYT's @sarahkliff & colleagues with a holy shit investigation + data viz of hosp prices. Way to use the new transparency laws, y'all. Am reminded of the question at the heart of my boss @RosenthalHealth's book: Why do we put up with this? https://t.co/JEVuJ255fi

[Julie Zhuo @joulee]

Imagine you're using a product and something bothers you about it.

Maybe it takes 5 clicks to do anything.

Maybe it works but is kinda ugly and clunky.

"I bet I could make a new app that's 15% better," you think. "Instant business success!"

This is a fallacy. Thread 👇

[Christina Farr @chrissyfarr]

Why didn't Haven work?

That's the topic of the latest Second Opinion, where I interviewed the foremost expert in my network on employer health.

We covered: What happened, what went wrong & whether Amazon will still be a key player in health.

https://t.co/Y10URhgVZZ

[Shane Parrish @shaneparrish]

My top ten tweets of the year.

👇👇👇

[Yuhgo @yuhgo]

Remember that anti-smoking PSA with someone smoking through their trach? Pretty effective. Maybe it's time to use similar comm tactics for #COVID19 @RosenthalHealth It’s Time to Scare People About Covid https://t.co/ve4darl4Jb

[User Interviews @userinterviews]

"A lot of organizations talk about human-centered practices, but few actually invest in them. In business terms, they are expensive. Human-centered design requires time, resources, and a great deal of intellectual and emotional labor."

https://t.co/LYML8T3tZn

[Yuhgo @yuhgo]

“So how many Americans actually have choices, and what type of freedom do choices provide?"

The Fine Line Between Choice and Confusion in Health Care https://t.co/uKxZdZScLm

[Sachin H. Jain, MD, MBA @sacjai]

My latest @Forbes post is a personal reflection on lessons learned so far trying to create change in healthcare. What are the unexpected lessons that you’ve learned?

https://t.co/6RCDfzU8d4

[Teresa Torres @ttorres]

"Shift from generative research to evaluative research to test whether your map reflects reality." - @ttorres https://t.co/42AQvCryrW

[Yuhgo @yuhgo]

Amazing visualization of why social distancing works, but 6 feet may not be enough. And how masks do wonders to reduce the spread of disease. This 3-D Simulation Shows Why Social Distancing Is So Important https://t.co/BKOrkTuu3Y

[John Nosta @JohnNosta]

One of the dangers of incremental versus #exponential change is that people get impatient for early results. #digitaheath #innovation

[The Health Care Blog @THCBstaff]

When was the last time you thought about something that was well-designed? On @THCBstaff, Tina Park from @diagramoffice shares why #healthcare needs good designers & how they can revolutionize healthcare delivery. #ebcd #DesignThinking #HealthInnovation https://t.co/yBb1pTD1E4

[Scott Berkun @berkun]

A trick for getting the feedback u want on an idea is fidelity:

If you show low fidelity sketches: you'll get high level feedback.

If you show high fidelity, polished work: you'll get detailed level feedback.

Even B&W vs. color matters. This happens no matter what you say.

[Yuhgo @yuhgo]

Such a privilege to attend a talk with @johnmaeda at @fidelitylabs today. Inspiring perspectives about the intersection of computers and design!

[Harvard Business Review @HarvardBiz]

The companies that are raising the bar with innovation have leaders who take the long view. They're confident in their innovation strategy and have the resources they need to support it. https://t.co/S0uh3e5Ebh

[Yuhgo @yuhgo]

@USAHOfficiating @usahockey Horton Shaw (RIP) https://t.co/3ZhLSQvmwY

[Harris Meyer @Meyer_HM]

On the 20th anniversary of the landmark report To Err is Human: Building a Safer Health System, Modern Healthcare finds the U.S. healthcare system is still a dangerous place for patients. A big reason is healthcare CEOs have not made safety a top priority.
https://t.co/W0xvgKZbV8

[Rock Health @Rock_Health]

This morning, @Walmart opened its first Walmart Health center—which aims to bring key primary medical, dental, and behavioral health services all under one roof: https://t.co/Hc67omSPrO

[Bon Ku, MD, MPP @BonKu]

In healthcare, we develop workarounds as a solution to a design failure.

What are some workarounds you've seen?