Zak

Ecom

[Zak @zaktdoyle]

@cpgjosh @maloofgrahym how would you demand test organically? usually I see people running paid to demand test new brands / products quickly

[Zak @zaktdoyle]

@mannybarbas_ how about compared to using incremental attribution?

[Zak @zaktdoyle]

@Bogzabs96 SUPPLEMENT

[Zak @zaktdoyle]

@zackpaid HIGGS

[Zak @zaktdoyle]

@KodyNordquist OFFER

[Zak @zaktdoyle]

@spect3ral CLAY

[Zak @zaktdoyle]

@ChereneAubert very interested

[Zak @zaktdoyle]

@ameen420 I think testing a different super vanilla/compliant page and 30-50 more ads is what I will probably do next. if that fails I am going to try a completely new business manager but just unsure if meta will penalize it in some way if it sees the same domain ran across two bm's

[Zak @zaktdoyle]

Question for the DTC community: is my BM cooked?
Verified a new BM 1.5 years ago. Tried demand testing a supplement brand at the time, got hit with $200 CPMs out of the gate. Couldn’t make it work.
Testing a new supplement brand on the same BM now (new ad account, new card).

[Zak @zaktdoyle]

@ameen420 simple single ad set CBO, auto bid highest volume. targeting US, broad. initial launch was with 36 statics and 10 videos

[Zak @zaktdoyle]

Considering spinning up a fresh BM to test, but worried Meta will flag if it sees the same domain on two different BMs.
Anyone done a clean BM migration on an active domain? What was the result?
Open to all theories on why this might be happening but it's been a huge pain

[Zak @zaktdoyle]

Still seeing absurd CPMs — $150 yesterday, $300+ today.
No ad rejections or strikes on any account in the BM. Both brands compliant, nothing aggressive. So I’m not sure how a BM “goes bad” without a clear trigger.
Anyone else dealt with permanently elevated CPMs on a verified BM?

[Zak @zaktdoyle]

@username926446 you dealing with the same issue? Just launched a second brand to test and getting $200+ cpm's still

[Zak @zaktdoyle]

you launch a new brand. demand test your hero product on meta with 50+ different statics. cpm's are $150-200 and cpc's $7-9. new fb pages doesn't help. testing multiple different ad accounts in the BM doesn't help. what do you do?

[Zak @zaktdoyle]

@ZedNilm1 podcast

[Zak @zaktdoyle]

@jspujji UGC

[Zak @zaktdoyle]

@maxwobst design

[Zak @zaktdoyle]

@Helios_Movement guides

[Zak @zaktdoyle]

@FuhrerJund @Ninjak39 @yearncel appreciate it!

[Zak @zaktdoyle]

@JoeJMarston 2026