@zaktdoyle I don't know if you remember but years ago you helped me alot on reddit, I even shared with you the supplement that I was working on, this was years ago, at least 3-4 years ago.
@zaktdoyle Is it possible that you dm me your landing page?
and I think I still have my old figma landing page designs, I'll send those to you maybe there's something you can see that would help, keep in mind this was kinda before claude. It was basically a branded bridge page for Meta.
@zaktdoyle Back when we were testing, we did manage to reduce the CPM's by changing the landing page but then also dropped conversion rate as well, went from aggressive to slightly non aggressive.
@zaktdoyle 2/2
Something surprisingly similar happened with us in 2023, Very High CPM's and CPC's for a stress-relief supplement, so stopped advertising for 2-3 months maybe, but then used the same BM and ad account but a new pixel for a new fashion dropshipping store and CPM's were fine.
@zaktdoyle 1/2
Don't have a definitive answer, but knowing this could help:
1. What's the campaign setup like, HV, or caps?
2. Only US?
3. Broad Targeting?
4. How many creatives have been tested so far?
5. Static or video?
6. What's the break-even CPA?
@hookrate_ I could be wrong, but I think you shared a bunch Sora 2 pro created videos on NHB group, it's true that it's not consistent (and takes forever to generate), though when it does work it's far superior in realism. Although I'm surprised you selected Veo 3.1 over Kling 3.0 for UGC.