Pax

CEO @97thfloor

[Pax @97pax]

@brandonhassler @Utah_Football These are too good

[Pax @97pax]

@Evautoalex @evautodotcom Congrats man! Killer story. I'm getting my next car from you

[Pax @97pax]

Fight the urge to use competitive research as inspiration – or worse, validation. That strategy wrongly assumes:

1. Competitors know what they're doing
2. Competitors aren't already copying their stuff from others
3. Your market wants to see more of the same stuff

[Pax @97pax]

@whatsinside Check out @evautodotcom @Evautoalex , everyone in UT raves about them.

[Pax @97pax]

@CyrusShepard AI will never see it coming

[Pax @97pax]

@BritneyMuller @mslopatto Oh this is gold

[Pax @97pax]

@Dmurr68 Hope the move goes smoothly!

[Pax @97pax]

@GregGifford While we’re at it, let’s put a stop to the overuse of “passionate”

[Joe Youngblood - SEO, Futurology, AI, Marketing @YoungbloodJoe]

How marketers should be responding:

1. Demand Jerry Dischler's resignation immediately.

2. Replace Google Analytics with a Paid Analytics solution as soon as possible.

3. Adjust budgets to include Microsoft Ads and move some YT budget to OTT

4. Demand Universal Analytics style UI for GA4 as well as merging in old UA data to GA4.

5. Demand "Conversions" be reinstated and counted the same (wtf do they mean they are 'measured different'?).

6. Demand Classic Search Ads return vs being forced to use RSAs (but RSAs can be optional of course).

7. Demand support be included for accounts without extra payments (can rate limit though, like max of 1-call per month for new or low-budget accounts).

How marketers will respond:

1. "Ok, well it's Google's world gotta change everything all over again and tell the client 'conversions' no longer exist, we call them 'key events' now and somehow they aren't measured 1:1 like a conversion is. "

[Pax @97pax]

@seanmcginnis @PPCKirk They reeled us in then slowly pulled the rug out from under us one update at a time.

[Pax @97pax]

@brandonhassler Maybe if they paid off my neighbors too

[Pax @97pax]

@itsjimmyw Absolutely #4

[Pax @97pax]

@brandonhassler Man. Thanks for doing your duty. Sounds grueling.

[Pax @97pax]

@Moz Vegas! ♠️♥️♣️♦️

[Pax @97pax]

@possiblydanny @JoelKlettke Bless you @JoelKlettke

[Pax @97pax]

@AdamDurfee This deserves more likes

[Pax @97pax]

4️⃣ Influencer Partnerships 🤝

Collaborate with influencers who have a strong connection with your target audience. These partnerships can provide valuable insights into audience preferences and behaviors and help to extend your reach.

🔨Tool to check out: @CreatorIQ

[Pax @97pax]

3️⃣ Reverse Engineering Competitors' Strategies 🔎

Analyze competitor strategies and ID what works for their target audience. Use this info fill gaps and create your own unique and improved strategies.

🔨Tool to check out: @ahrefs (search their blog for "Content Gap")