Year 2 in Domaining — From Excitement to Strategy 📈
Two years ago I jumped into domain investing.
Today, I’m at 535 domains.
This year wasn’t about hype.
It was about structure, data, and long-term scaling.
📊 Portfolio Snapshot:
• Portfolio size: 535 domains (was 300 last year)
• Total investment to date: $21,000
• Avg acquisition cost: ~$36/domain
• Domains sold (2 years): 8
• Annual STR: ~1%
• Avg gross sale price: ~$2,127
• Avg net sale price: ~$1,701
• Total gross revenue: ~$17,015
• Total net received: $13,612
Almost all sales came from @afternic
One sale from @Sedo
One sale from Dan
@afternic clearly wins for exposure and conversion in my case.
🔥 A Surprise Platform This Year:
One of my best surprises of 2025 was @unstoppableweb .
Because of their promotional offers and Domain Member Club model, I progressively moved a large portion of my portfolio there.
Today, ~65% of my domains are held in my Unstoppable account.
What I appreciate:
• Competitive pricing
• Domainer-friendly initiatives
• Constant platform improvements
• Responsive support (special thanks to @ntropiq )
They’re clearly building long term and I like aligning with platforms that think long term.
📈 What Changed This Year:
Year 1 was emotional.
Year 2 became mathematical.
I now look at domaining like this:
• If AVG sale price moves to $2,500–$3,000
• If STR increases to 1.3–1.5%
• Even with acquisition cost rising to $60–$70
The model becomes exponentially stronger.
At 535 names:
1.5% STR = ~8 sales/year
At $3,000 avg = $24,000 gross/year.
That alone makes the portfolio self-sustaining.
This is where compounding starts.
💡 Key Realizations:
• Name selection is everything. The money is made in the buy.
• Scaling requires stomach. There are >60 day dry spells.
• Average acquisition cost will rise over time.
Cheap inventory builds cash flow. Better inventory builds future upside.
• .COM is still king but I’m slowly studying selective alternative extensions.
🔥 Marketplace Insight:
I tested different landers.
For my portfolio:
@afternic = highest sell-through
@spaceship = I haven’t moved all my domains there yet, but I’ve already received two four figure offers. It looks promising and I really like the self-brokering option and lower commission fees.
@Sedo = occasional sell
@atomHQ = Beautiful UX and features, but the exposure has been less consistent for me. I haven’t moved many of my domains to Premium or used their nameservers for most of my standard listings but I’ll definitely be using them more and more.
Data > opinion.
👨👧👦 Personal Note:
Balancing domaining with family life and a full time job isn’t easy.
But building digital assets that scale over years (not weeks) changes your perspective.
This is not a get rich quick game.
This is asset accumulation.
🚀 2026 Vision:
• Raise AVG sale price
• Improve quality
• Be more selective
• Increase STR
• Let reinvestment compound
By 2027/2028, this portfolio should look very different.
Domaining is volatile.
But calculated risk + reinvestment + patience = leverage.
My @NamePros post:
https://t.co/ypRMVNF9tP
Wishing you all strong closes and smart buys this year.
What would you improve if this was your portfolio?
I used to use an analogy with my students: domain names are like street addresses, and IP addresses are like GPS coordinates, if you want to go to ABC street, it's much easier to remember "ABC street" than the GPS coordinates. And there is a big table called "DNS" that shows the browser the GPS coordinates (IP address) of each address (domain) so that it knows how to take you where you want to go.
In that sense, can we consider TLDs countries? What do you think?
Afternic: Sell a domain today, get paid about 7 days later, maybe more.
Spaceship: Sell a domain today, sometimes get paid in less than an hour.
Fast payouts matter. 🚀
💡 Today's Domaining Tip 💡
Own a domain with strong DR? You could be sitting on hidden value.
Small new blog → DR 5–15
Medium established site → DR 40–60 ( Contact me now)
Huge authority site → that’s a gold mine 💰
High-DR domains attract SEO agencies, startups, affiliate marketers, and investors looking for authority and backlinks.
If you own a quality DR domain, don’t let it expire unnoticed.
Check here 👉 https://t.co/yNqEwBjY58
💡 Today’s Domaining Tip 💡
One of the most overlooked outbound techniques in domaining is using app stores.
Search an exact-match keyword or close variations in the Apple App Store or Google Play, then analyze the apps ranking for those terms.
Go to the app’s information section:
-Developer name
-Website URL
-Contact details
-Company branding
This gives you highly targeted outbound leads already operating in your niche.
Bonus: you can also discover if a domain was previously used by checking old app websites connected to similar brands before acquiring a name.
Useful for:
-outbound targeting
-validating commercial intent
-finding startup buyers
-spotting active industries before trends explode
And please don’t forget:
Outbound is NOT spam.
You need:
✔️ Relevance
✔️ Personalization
✔️ Value
Go read my old domaining tips + outbound threads if you haven’t - they’ll save you years.
Just shipped a huge update to my side project:
✅ Rewritten as two crates:
- `domain-check-lib` 📦
- `domain-check` 🚀 (CLI)
Handles RDAP + WHOIS domain availability checks at lightning speed.
👉 https://t.co/mjKUKYLqgF
We are the best place to explore the aftermarket..
Just go to https://t.co/8SJ47sqAmr and “Explore Domains”.
But what else can you do on DNX?
👉🏻 Free Domain Monitoring
👉🏻 Free Domain Landing Pages (example https://t.co/6FQ6vCWFRE)
👉🏻 Integrated Domain Brokerage with the best brokers in the world! (example https://t.co/qhHjddBM7H)
👉🏻 Bulk Search across major marketplaces.
👉🏻 Domain Buy Service with a super high success rate.
👉🏻 Domain Management & Analytics.
+ Fully integrated registrar coming VERY soon…🙌