Alaina Ferree

Optimist. Amateur Salsa Dancer. Year-round iced coffee drinker. Thoughts are my own.

[Jonathan Gandolf @JDGandolf]

Internally, we use:

🚨BFD🚨

when we’re launching something awesome at @TheJuiceHQ.

Today is one of those launches.

Marketers can now easily measure the impact of their content. And our customers are seeing 480% ROI in the form of sourced revenue.

https://t.co/stqxc6zS1n

[The Juice🧃 @TheJuiceHQ]

Today, we launched Smarter Distribution for brands.

A new way to distribute your content with no additional work 🙌

This new method unlocks:

🔓Content Matching
🔓Content Redistribution
🔓Content Analytics
🔓Revenue Attribution

Juice it 🧃
https://t.co/XYjqsBJ4IG

[The Juice🧃 @TheJuiceHQ]

We could post all day about why Smarter Distribution can help you escape the endless cycle of trying to justify the ROI of your content program.

But, how about we let our brand partners do the talking?

Juice it 🧃
https://t.co/N7tmabXYv3

[Brett McGrath @IndyMcGrath]

Right content, right audience, right time. And the ROI to prove it.

Pumped to announce the launch of Smarter Distribution from @TheJuiceHQ today!

Learn more about how our customers are seeing a 390% ROI using content they already produce.

🧃Read: https://t.co/cz54Ww4nSe

[Kaleigh Moore @kaleighf]

Honest Q: When's the last time you sat down and figured up an answer to the question, "What's the ROI of our Content Marketing?"

From my experience on the content production side, I'd guess about 90% of teams investing in content creation haven't answered this question EVER.

[The Juice🧃 @TheJuiceHQ]

It's a new era in marketing these days...

Join @sangramvajre, @AmritaMathur, @IndyMcGrath, @tompeham, and @npturner to escape the endless cycle of digging for credit to prove the value of your content program 🧃

https://t.co/FRiDAMusmx

[The Juice🧃 @TheJuiceHQ]

Our takeaway from the last few years for Growth Marketing 🧠

Success doesn’t just come from scaling the top of the funnel and acquiring new customers...

✅ It’s acquiring the RIGHT customers
✅ Having them stick around
✅ Using insights to drive engagement

[The Juice🧃 @TheJuiceHQ]

This goes out to all of our Digital Marketers out there 💚

After 30 years of digital marketing being in existence...

We are giving you the tools you need to make your job easier 🧃

[Alaina Ferree @AlainaPThompson]

@GrowthTribe_ @TheJuiceHQ @KateBour 💯

[Alaina Ferree @AlainaPThompson]

👀👀👀

[The Juice🧃 @TheJuiceHQ]

Have you seen the lists?! 👀

We dropped the Top Resources for B2B marketing and sales pros today.

These are data-driven lists based on what was most popular with nearly 10k marketing and sales pros in 2022 on The Juice.

Check em out! 👇 Links are in the thread

[Alaina Ferree @AlainaPThompson]

Had fun nerding out over this 🤓. If you’re in B2B marketing or sales, check it out!

[The Juice🧃 @TheJuiceHQ]

Nearly 10,000 B2B marketing and sales pros used The Juice to find helpful resources for their jobs in 2022.

Here are some interesting trends we’ve seen when sifting through our 2022 data 🧵

[Corey Haines @coreyhainesco]

🚨 Introducing: The SaaS Marketing Summit by @SwipeFilesco

5 roundtable discussions with your favorite SaaS marketers.

100% live. No pre-recorded fluffy talks.

🗓 October 12th

RTs 🙏

https://t.co/w6EbKdd6ac

[Alaina Ferree @AlainaPThompson]

There are thousands of professionals who freely share their knowledge at conferences, on their companies' sites, and on social.

Most of those professionals don't have personal portfolios of all of that helpful content they've created.

Enter: Creator pages! 20+ examples below🧵

[The Juice🧃 @TheJuiceHQ]

What's better than hosting world-class brands on The Juice platform?

Creating a unique space for the G.O.A.T. B2B Marketers behind these brands to have a runway to build connections through their own content💯

💡Genius

Now, join The Juice & let's go 🧃

https://t.co/beUYNN4M4V

[The Juice🧃 @TheJuiceHQ]

Like right now…

Join to learn more about the rise of the individual creator in B2B! 🧃

[Alaina Ferree @AlainaPThompson]

🧃🧃🧃

[Jonathan Gandolf @JDGandolf]

🔥Hot Take coming in ... hot.

Curation is now more important than creation in B2B content.

I wrote about it.

Learn why I believe this and read tactical advice on how to add more curation in your content strategy: https://t.co/Y2yjhiN8WD

Summary in 🧵

[Jonathan Gandolf @JDGandolf]

1) 🍪 Privacy, privacy, privacy: over half of the reports talked about the changes coming to cookies.

Here's a report on The Death of the 3rd Party Cookie from @HubSpot https://t.co/dfwsL619Bk

[Alaina Ferree @AlainaPThompson]

I read 20 2022 trends/predictions reports for marketers.
You can find them all here: https://t.co/4OvsZN3flc

🎯My takeaway is that there are 4 themes my team needs to focus on this year:

https://t.co/IyfmEHmRzG

[Alaina Ferree @AlainaPThompson]

What a year we've had 🧃🚀

[Jonathan Gandolf @JDGandolf]

It's too easy to get caught up in the Startup grind and day-to-day challenges.

Not today.

Today, @TheJuiceHQ is celebrating wins from the past 12 months:

📑 100,000+ resources added

👩‍💻 2,700+ members have joined

🚧 Ungated 9,016 resources

📈 850% revenue growth

and...

[Alaina Ferree @AlainaPThompson]

In the year that I've been with @TheJuiceHQ,
I've learned a ton about B2B content.
I'm constantly digging through The Juice platform, analyzing what the members are consuming, and looking for hidden gems.
Here are 3 observations that I'm taking into 2022
https://t.co/dAVHKiOoqZ

[Alaina Ferree @AlainaPThompson]

AMIRITE?

[Growth Marketing Toolbox @gmtpodcast]

#GrowthMarketing "I think growth marketers tend to maybe enjoy the technical, a little bit more than the average marketer." - ep. 253 @AlainaPThompson